Jul 2022 – Feb 2023 · 7 mos · Noida, Uttar Pradesh, India

• Leading a team of Product Marketing Managers across the globe to provide product line support for marketing program strategy, sales support and channel support.
• Key responsibilities:
• Market intelligence on our buyers - who are they, how they buy, and their key buying criteria.
• Understanding the competitive landscape and competitors' positioned.
• Collaborating with company's CxOs and product management leaders to develop product positioning and messaging that resonates with our target buyer personas.
• Driving our buyer’s process, including where they get information, and the who, what, when, and why behind the decisions they make. Then leading changes to our sales and marketing processes based on lessons learnt.
• Developing a marketing plan for the products portfolio in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assessing the effectiveness of the marketing programs that support the products suite on an ongoing basis, and report back to the business on required changes.
• Planning the launches of net-new products and releases of existing products and managing the cross-functional implementation of the plan.
• Acting as the primary thought leader for the Quorum products externally, including speaking engagements and written works.
• Understanding and supporting our sales channels; training them on the problems we solve for our buyers and users; developing internal tools and external collateral and teach them how and when to use it.

Feb 2021 – Feb 2023 · 2 yrs · Noida, Uttar Pradesh, India

• Managing all operations for the company's India operations by setting up business goals to deliver productive results. With the formation of Quorum Software's new entity in India, key responsibilities include working in a start-up model to setting up the office in Pune and Bengaluru, creating brand awareness, recruitment, budgets, planning, and reporting.

Feb 2021 – Jul 2022 · 1 yr 5 mos · Noida, Uttar Pradesh, India

• Partnering closely with sales and marketing, my key role is to lead the design and execution of integrated marketing plans for enterprise and growth accounts that support the achievement of revenue goals for Quorum Software in APAC & EMEA. In collaboration with stakeholders across the business, I help to define the go-to-market strategy and differentiators for key audiences, create programs that build pipeline, and provide the sales team with tools that enable them to strategically engage prospective contacts, progress opportunities, eventually leading to revenue.
• Key responsibilities:
• Develop and deploy the segment strategy on a regional level in cooperation with sales, services, product marketing and corporate marketing.
• Build and execute strategically-focused integrated marketing plans that drive demand in order to achieve revenue targets and market segment pipeline goals within install-base and white space accounts in collaboration with sales segment leader.
• Gather, analyze, and disseminate business and competitive market intelligence for the segment. Identify relevant market trends and new business opportunities and bring them into the organization to drive growth.
• Coordinate with corporate marketing to create segment and account specific digital marketing, events and other tactics to drive engagement with target audience.
• Engage with Product Marketing to develop value-based messaging, assets and tools that will engage target audiences and assist sales in securing introductory meetings with decision makers in identified accounts.
• Manage kick-off of campaigns, set timelines and expectations for completion of tactics, provide regular updates to stakeholders, track results and ROI.
• Work closely with BDR team to ensure alignment on strategy, definitions, targets, reporting views, and results.
• Manage the quarterly marketing budget and associated operational activities.
• Execute Field Marketing activities to drive pipeline and generate revenue.

Jun 2017 – Feb 2021 · 3 yrs 8 mos · Pune, Maharashtra, India

• Developing and executing global product and market strategy initiatives to drive revenue for Tieto's Oil and Gas business. An experienced B2B product marketing leader with proven success of creating and executing successful global marketing programs. Exhibited a strong understanding of marketplace trends and changes, analytics and creation of insights, voice of the customer, business value, marketing campaign orchestration and integration, product / solution positioning and messaging.
• Key responsibilities:
• Product messaging and positioning: Developing product positioning and messaging that resonates with customers, showcases Tietos' value proposition and differentiates its product in the market.
• Sales enablement: Communicating the value proposition and providing high-value sales tools, training, and collateral.
• Market, customer, and competitive analysis: Developing and updating reports of the customer, the industry trends, and the players in the market and how the product is used by our customers.
• Demand generation: Developing the strategy for and managing the marketing programs that drive awareness and organic demand.
• Content development: Conceptualizing and create unique product and solution content for a variety of platforms.
• Evangelism: Creating faces, content and channels for showcasing thought-leadership of Tieo.
• Product releases: Assisting with the product road map, planning and leading go-to-market activities and creating strategies for feature discovery.
• Specialization: Content marketing, market intelligence, competitive analysis, roadshows management, digital marketing and demand generation.

May 2014 – Jun 2017 · 3 yrs 1 mo · Pune, Maharashtra, India

• Owned and continuously developed Tieto's brand to reflect the company strategy and market trends. Developed strategies and managed marketing campaigns across print, broadcast and online platforms to ensure that products and services met customers’ expectations and to build the credibility of brands. Analysed the success of marketing campaigns and created reports, supervised advertising, product design and other forms of marketing to maintain consistency in branding by meeting with clients and collaborating with multiple departments. My strength has been organising events such as CxO conferences, product launches, exhibitions and photo / video shoots. Managed budgets and a team of graphic designers, video editors, content writers and digital marketing assistants.
• Achievements:
• Re-branded and re-positioned Tieto to align with the changing perspectives of customers and prospects.
• Conceptualized, planned and implemented Tieto's Annual CxO Summit to host industry and technology leaders in a comprehensive two-day event.
• Hand-crafted a big scale event for startups in the Manufacturing, Retail and Logistics space to facilitate co-creation and co-innovation opportunities for them with Tieto.
• Shaped the Digital Experience Zone, a state-of-the art center to run industry solutions in order to showcase end-user viewpoints.

Jul 2010 – Apr 2014 · 3 yrs 9 mos · Pune, Maharashtra, India

• Formulated strategic plan for various projects in line with the accomplishment of the objectives and goals. Devised integrated marketing plans and spearheaded new marketing initiatives. Industry analysis, media relations, brand management, advertising and research. Collaborated with global sales teams to prepare marketing collateral including presentations, brochures, case studies and white papers for sales cases and events. Collaborated with the Pre Sales team in creating top-notch RFIs and RFPs.
• Employer Branding and Internal Communications: Working closely with the Country Head of India, and being a part of the Leadership Team, designed and executed communications plans for internal and external target audiences of Tieto. Core operational duties comprised of corporate communications, employer branding, event management, media/PR relations and managing CSR activities. Ownership of corporate website, newsletter and employee engagement activities.

Apr 2014 – May 2014 · 1 mo · Pune, Maharashtra, India

• My primary role in this Security Solutions startup was to define the direction of company in new markets and new product segments. Reporting to the CEO, I was responsible for conceptualizing, planning and implementing business strategies by managing business development activities to drive top-line profitability, sales growth in India, brand management (identifying products for branding and devising their promotional and marketing strategies), handling promotional events for increasing brand visibility for various products and services.

Mar 2008 – Jul 2010 · 2 yrs 4 mos · Pune, Maharashtra, India

• Demonstrated success in driving revenue growth while providing pioneering sales executions in highly competitive markets, with a proven track record of securing key clients and forging strong relationships with existing accounts. Revenue-driven role with direct sales and business development functions including new product roll-outs, key account management, customer relationship development, contract negotiations, and order fulfillment. Managing P&L and budget responsibilities.
• Pre Sales: Conducting on-site discovery sessions, planning, creation and presentation of product demonstrations as per each prospect’s requirements. Tracking and responding to RFPs, RFIs and handling tender documents.
• Achievements:
• Sealed first major deal in the Indian Power Industry in 2009, followed by another in 2010.
• Successfully mapped new markets including Oman, Bahrain, Australia and New Zealand for the purpose of business growth, and shaped maiden deals in these regions.
• 'Up-sold' to premier customers in Middle East and Singapore.

Sep 2006 – Mar 2008 · 1 yr 6 mos · New Delhi Area, India

• Pre Sales: Participating, planning and strategizing negotiation sessions and tender bids in the international market (UK, Australia and USA). Responding to RFIs and RFPs, and delivering business proposals.
• Marketing: Single-handedly started the India Marketing division. Developing the marketing strategy and plan, and managing PR/media agencies. Researching and reporting on external opportunities. Designing and managing sales presentations, corporate website and marketing collateral (brochures, case studies and white papers).

Nov 2005 – Sep 2006 · 10 mos · Noida Area, India

• Requirement gathering, analysis and proposing technical solutions. Replying to RFPs, RFIs and designing of technical proposals. Conceptualization, designing and coding of various solutions around embedded technologies such as GSM, GPS, RFID, Barcode, and other devices.
• Pre Sales and Marketing: Client-side implementation and presentation along with demonstration and end-user training. Creation and management of marketing collateral including brochures, fact-sheets, user manuals and training documents. Corporate website development.
• Had an additional stint at AEM (as Trainee Engineer) from Nov 2002 to Nov 2003

Nov 2003 – Nov 2005 · 2 yrs · Bengaluru Area, India

• A Software Development role comprising of tasks such as creating high and low level designs for the software products, handling change requests and manual testing (including test plan preparation). Designing reports using Crystal Reports.