Feb 2024 – Present · 2 yrs 3 mos · Hyderabad · On-site

• Currently part of PamGro, a growth-focused entity driving global hiring, EOR, and expansion solutions.
• Previously worked across the Avance Consulting ecosystem, contributing to Wisestep (ATS SaaS), Avance Consulting (IT staffing), and PamGro.
• Now focused on scaling PamGro’s marketing and demand generation as part of a centralized growth team.

Dec 2022 – Feb 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · Remote

• Sportskeeda is a leading sports media company providing in-depth coverage of various sports, with a global presence and a team of experienced journalists, analysts, and experts.
• Served as the voice of affiliates, providing key feedback to team members and stakeholders to implement affiliate-focused initiatives and benefits.
• Developed and executed comprehensive affiliate program strategies, achieving:
• a. 30% increase in successful affiliate onboarding and retention
• b. 25% boost in overall program performance through data-driven optimizations
• Managed deal tracking, monitoring, and closures, fostering successful affiliate partnerships.
• Generated regular and ad hoc reports to analyze data, uncover growth opportunities, and inform strategic decisions.
• Collaborated with the marketing team on Organic and Paid campaigns, achieving a 10% increase in campaign effectiveness through aligned promotional efforts.
• Executed data-driven marketing strategies for user acquisition and retention, leading to significant revenue growth through impactful growth hacking tactics.

Jul 2019 – Nov 2022 · 3 yrs 4 mos · Barasat · Hybrid

• As a Digital Marketing Coordinator at Xmartech Solutions, I tracked, analyzed, and reported data on digital marketing campaign performance, demonstrating a results-oriented approach and did cross-channel marketing. I ran social media advertising to meet delivery and performance goals for clients and improved organic search rankings for a leading handmade gifting products brand, increasing their organic traffic by 21%. I trained junior-level employees in effective SEO and content writing practices and played a key role in coordinating with stakeholders for the successful launch of an e-commerce platform. Handling multiple conversations with clients, I maintained highly engaged relationships, providing consultation and customized marketing solutions. Additionally, I researched relevant keywords and conducted ongoing analysis and content strategy tests to improve search-related activities.

Sep 2018 – Jun 2019 · 9 mos · Barasat · Hybrid

• During my tenure as a Search Engine Optimization Manager at Xmartech, I provided effective leadership to a team of three, enabling us to achieve significant outcomes. By meticulously designing and implementing SEO campaigns grounded in data-driven insights, I delivered tangible value to our clients.
• Through thorough market research and strategic online marketing endeavors, I succeeded in tripling targeted traffic to websites and landing pages. This translated to a notable threefold increase, resulting in a substantial enhancement of online visibility. Particularly noteworthy was the success in boosting lead generation by 300% for select enterprises.
• To optimize our workflow, I harnessed the capabilities of HubSpot CRM, facilitating efficient customer relationship management and fostering seamless inter-team communication. Additionally, my adept copywriting skills played a pivotal role in generating compelling content that resonated effectively with both search engines and human readers, thereby contributing to the overall success of our SEO campaigns.
• In summary, my tenure as an SEO Manager at Xmartech was characterized by a well-founded approach, resulting in a threefold increase in website traffic and a substantial surge of 300% in lead generation. The integration of HubSpot CRM and impactful copywriting further underscored our achievements, reflecting a balanced and realistic approach to delivering exceptional results.

Nov 2017 – Jun 2019 · 1 yr 7 mos · Kolkata, West Bengal

• "Entrepreneurial Pursuit and Upskilling" - November 2017 to June 2020
• During the period from November 2017 to June 2020, I embarked on an entrepreneurial pursuit and dedicated time to upskill myself in preparation for a marketing career. As an aspiring marketing professional, I recognized the importance of fostering a deeper understanding of marketing strategies, analytics, and honing my leadership and critical thinking abilities.
• Entrepreneurship Experience:
• During this period, I ventured into entrepreneurship, where I took on the challenge of creating and managing my own business venture. This experience allowed me to develop a proactive mindset, problem-solving abilities, and a strong sense of responsibility, as I was involved in every aspect of the business's development and operations.
• Upskilling Initiative:
• Recognizing the dynamic nature of the marketing industry, I proactively engaged in upskilling activities. I pursued various courses and training programs to enhance my knowledge and proficiency in areas such as marketing techniques, data analytics, and digital marketing tools. This upskilling endeavor not only broadened my skill set but also reinforced my commitment to delivering effective marketing strategies.
• Strategic Thinking and Marketing Skills:
• Throughout the career gap period, I engaged in strategic thinking exercises to understand market trends, consumer behavior, and competitors' strategies. This allowed me to gain valuable insights into crafting targeted marketing campaigns and making data-driven decisions.
• Leadership and Collaboration:
• As an entrepreneur, I had the opportunity to lead a small team and collaborate with individuals from diverse backgrounds. This experience cultivated my leadership skills and strengthened my ability to work effectively in a team-oriented environment.

May 2017 – Nov 2017 · 6 mos · Kolkata Area, India

• As an SEO Content Writer at Velarudh Infotech, I assisted in managing SEO strategy, optimizing website content to maximize site traffic by 30%. By studying performance in Google Search Console, I identified low-performing content and improved content performance by an average of 34% by applying up-to-date SEO guidelines. I developed and maintained a content marketing calendar and monthly reports for management. My published blog content about CCTV & Home surveillance systems attracted 8000 monthly visitors. I successfully launched SEO campaigns for high volume and long tail keywords, generating 5,000 visitors and over 30 customer leads within 5 months. Additionally, I coordinated email, marketing materials, website content, sales and marketing, adhering to company policies and editorial guidelines.

Jun 2016 – Dec 2016 · 6 mos · Kolkata Area, India

• I have completed my SEO training here. In my six-month internship, I worked on live SEO and content writing projects.