Sumana Paul

Partnerships Manager

Gurugram, Haryana, India8 yrs 7 mos experience

Highly Stable

Key Highlights

Led content development for 1500 hours monthly.
Achieved 20M+ impressions in brand campaigns.
Reduced production costs by 50% with AI integration.

Stackforce AI infers this person is a Media and Content Development Specialist with expertise in brand marketing and strategic growth.

Contact

sumanapaulwork@gmail.com LinkedIn

Skills

Core Skills

Media ProductionContent DevelopmentProject Management

Other Skills

ABAPBankingBrand ManagementClient RelationsCommunicationConsumer BehaviorContent Management Systems (CMS)Cross-functional CoordinationCross-functional Team LeadershipDatabasesGo-to-Market StrategyGrowth StrategiesHTMLInternational MarketingManagerial Communications

About

Currently pursuing brand led growth for Pocket FM . Earlier, developed content for Pocket FM with a team of exceptionally talented writers, content creators and producers. Past - At Tata Play : Driving revenue-generating growth initiatives for Value Added Services category of Tata Sky; resulting in increased ARPU from existing 15 mn subscribers

Experience

8 yrs 7 mos

Total Experience

2 yrs 10 mos

Average Tenure

Current Experience

Pocket fm

3 roles

Partnerships - Brand Marketing

Oct 2024 – May 2025 · 7 mos

Swiggy x Pocket FM (20M+ impressions and 45K+ clicks, fueling massive top-of-funnel visibility)
Curefoods (The Good Bowl/Olio Pizza/Eatfit) x Pocket FM (6L+ impressions boosted by influencer buzz with 500+ engagements)
EaseMyTrip x Pocket FM (700K+ impressions in just 2 weeks via Hot Deals)
Smiley Films “Chidiya” x Pocket FM (Pocket FM's first venture into a storytelling sponsorship; 1.5M+ reach amplified across 8 publications)
Radio Mirchi Kanpur 98.3 x Pocket FM (8.1M+ reach through compelling radio storytelling)
Paisa 247 x Pocket FM (90K+ reach driving 36K clicks and 1.4K+ registrations in 14 days at zero cost) - Krispy Kreme x Pocket FM (67K+ impressions from Independence Day sponsorship buzz)
JioThings x Pocket FM (campaigns in pipeline with potential for contests and giveaways)
RPG x Pocket FM (social media collaboration featuring Harsh Goenka's tweet on X)

Program Manager - Content

Mar 2022 – Nov 2024 · 2 yrs 8 mos

A. US market:
Responsible for the yearly content calendar in English content - creating 1500 hours of content every month spanning across 150 running shows and 20 new launches every month; outcome is 30% increase in new content every month
Formulated the Production Playbook that has our SOPs for every stage of the show production process; from collaboration with the Editorial team -- to casting creators, recording, content banking and scheduling
Led the production testing team where we tested the output of AI voice tools (Eleven Labs, Play HT, Typecast) against human artist voice; used A/B tests to check metrics such as activation, retention etc., and formed hypotheses on audience acceptance
Partnered with AI company Eleven Labs; launched 10 AI voice shows leading to a cutting production cost by 50%
B. Latin American market:
Developed content to test in Latin Americal; drove onboarding and engagement of writers, creators and voice actors to create a library of audio-series for Latin-speaking consumers

Problem SolvingStrategic PlanningTeam LeadershipCross-functional CoordinationMedia ProductionWorkforce Planning+1

Category Manager - Content

Mar 2022 – Dec 2022 · 9 mos

Developing the non fiction category with focus on knowledge content in the form of audiobooks and courses.

Project ManagementNew Business Development

Tata play ltd

3 roles

Senior Manager - Customer Ops - VAS and Linear TV

Apr 2021 – Mar 2022 · 11 mos

Project ManagementCommunicationCross-functional Team Leadership

Manager - Customer Ops - VAS (Value Added Services)

Jun 2019 – Apr 2021 · 1 yr 10 mos

Project ManagementCommunication

Management Trainee

Jun 2018 – Jun 2019 · 1 yr

Diverse, hands-on, cross-functional experience across - Sales, Customer Service, Commercial, Strategy and Customer Experience - functions of Tata Sky Ltd.

Time of sports

Sales Specialist

Jul 2017 – Sep 2017 · 2 mos · New Delhi Area, India

Idfc bank

Summer Internship

Apr 2017 – May 2017 · 1 mo · Mumbai Area, India

Business Banking unit managing Client Acquisition and Relationship

Indian institute of foreign trade

Batch Representative MBA(IB) 2016-18

Jul 2016 – Sep 2016 · 2 mos · New Delhi Area, India

Acted as a liaison between the senior batch, Student Council and college administration.
Assisted various clubs and cells of IIFT in organizing and executing their flagship events, conclaves and knowledge building platforms.