Dec 2019 – Dec 2020 · 1 yr · Bengaluru Area, India

Apr 2015 – Apr 2017 · 2 yrs

• > Create and manage product marketing strategies using various channels i.e. email marketing, SEO, events, webinars, customer advocacy and social media
• > Plan, organize and attend various internal and external events as part of brand marketing and pipeline building
• > Create marketing assets and other contents such as market insights, data sheets, white papers and product gap documents
• > Manage RFX team, review and propose appropriate product offering based to customer requirements
• > Respond to analysts surveys to create positive impact and position the company as a market leader
• > Present and demonstrate the product offerings to the customers/prospects
• > Co-speak in webinars about MetricStream solutions and industry best-practices

Apr 2014 – Mar 2015 · 11 mos

• > Propose suitable solution offerings to prospects/customers
• > Contribute to Product Gap Analysis by providing latest market/customer requirements and doing research on market trends
• > Plan and conduct Webinars on industry trending topics related to BFSI industry
• > Plan and strategize email campaigns around our product offerings/industry insights/throught leadership
• > Plan, organize and attend events across various geographies; some of the events attended include IIA conferences, organized events include MetricStream Round-tables and Special Interest Groups (mSIGs) meetings
• > Work with Product Management on upcoming product roadmaps

Jun 2013 – Apr 2014 · 10 mos

• > Respond to RFX by highlighting key features and benefits
• > Support programs marketing including Webinars, Email Campaigns, Events, and product brochures

Aug 2012 – Feb 2013 · 6 mos · Bangalore

• > Respond to RFI/RFPs; liaison with technical and professional services team
• > After Sales Services- create change request proposals, requirement gathering, gap and fitment analysis
• > Demonstrate Surya’s product offerings to prospects
• > Create sales collaterals such as sales presentations, cold calling scripts and client case studies and newsletters for company’s website
• > Interact with CXO level people to understand business requirements
• > Managing business relationships with partners for data and other product integrations
• > Attend trade shows and Product conferences to meet potential customers and grow business

Oct 2009 – Jul 2012 · 2 yrs 9 mos · Bangalore

• > Research business models of prospects and gauge preliminary fitment with Eka’s products
• > Liaison with Sales, Consulting, R&D, Engineering teams to ensure that the product features accurately reflect the expectations of prospects’
• > Work on RFPs and RFIs – work with various teams and business heads to gather the required information / data
• > Design the approach, strategy, and direction of discovery calls.
• > Demonstrate Product offerings to prospects
• > Work exhaustively on all aspects of the product – to make workflows for demo, and to stress test and smoke test product to ensure the efficiency of the product.
• > Delving into different aspects of the Commodity Trading markets and domain, notably in the Agricultural, Metals and Energy verticals

Jan 2009 – Oct 2009 · 9 mos · Bangalore

• > Analyze website visitors’ trend, behavior and frequency with the help of tools such as Google Analytics, Onestat on daily, weekly and monthly basis
• > Prepare comprehensive reports of social media such as Facebook, Twitter and website analysis; Create Management Dashboards and present it to the senior management periodically
• > Hands-on, in-depth knowledge of offerings from competitive market. Also do a SWOT analysis of offerings from business competitors
• > Conduct Primary and Secondary research to build database. Create recipients list and messaging for email marketing