Oct 2020 – Mar 2025 · 4 yrs 5 mos · Delhi, India

• Pivoted to a curated marketplace for experiences for tourists and city-dwellers with the content as the backbone of discovery to diversify from an ad-based revenue model to a transactional one
• Onboarded a highly skilled set of suppliers for the Delhi NCR region
• Partnered with all major tour operators for inbound tourists
• Over 1500 guests within 6 months of platform launch
• Built a creator-led non-fiction storytelling platform (text, comics and audio) - focussing on Indian history, art, culture and heritage
• Grew the platform to over 13.8M average MAU
• Users spent 150M minutes spent reading stories monthly
• Raised US$1M raised from 9Unicorns, Titan Capital and operator angels

Aug 2015 – Aug 2020 · 5 yrs · Delhi Area, India

• At Staqu we are building the next wave of Artificial Intelligence-powered tools that help businesses automate and grow their business across various functions:
• 1. Security - Through JARVIS - the multi-purpose video analytics tool that lets security stakeholders automate the monitoring of CCTV cameras for violation of norms and compliances
• 2. Health and Safety - Through JARVIS - helping management create a safe environment for all their clients and teammates by automating SOPs and various norms
• 3. Process and Business Optimization - Through JARVIS - helping business owners identify areas which need automation for scale and for creating advanced value propositions internally in the supply chain, production, customer experience and discovery across their verticals
• At Staqu, I lead a generalist role with one of the focus areas being growing sales. My role has been multi-faceted with having to handle the sales, marketing and hiring at various stages of the startup. Working with the co-founders to identify the vision of the company and ensuring all efforts go towards effectively growing and building a team that executes the vision and brings in value for Staqu and all its partners.
• Over the years, I was responsible for:
• 1. Identifying, evaluating and executing strategic partnerships that boost sales and grow the company 10x
• 2. Creating a team of motivated individuals working towards fulfilling the company's vision across multiple roles including business, development, and admin
• 3. Conducting and participating in marketing events that help in brand building and projecting our thought process into the market which helped grow inbound leads by over 20x

May 2015 – Aug 2015 · 3 mos · Pune

• Worked on acquiring customers for the B2C
• Managed the development of the website
• Set up B2B partnerships for large scale sales
• Digital marketing content generation and managing different social media platforms
• Onboarding niche influencers and authors to try out the product and help in both broadcasting the usefulness of an innovative learning tool and in growing the product (one of the earliest channels of influencer marketing)

Aug 2014 – May 2015 · 9 mos · Pune Area, India

• Worked on Sales force sizing and allocation exercise
• Managing field queries for one of the biggest pharma companies in the world
• A role that included client communication, field communication and collaboration between various
• business units across the entire client engagement
• Developed expertise in Microsoft Excel (analytics and data science) and SAS to process vasts amount of data and create automated dashboards to fulfill various BI needs

Mar 2014 – Aug 2014 · 5 mos · New Delhi

• Product Manager
• Managed the development of products for the top 5 mobile manufacturers in India.
• A multi-faceted role that included leading the development process, integration process, hiring and
• operations
• Lead for all the product integration and development efforts at Cube26
• Analyzed various products as per the business requirements and lead development based on the analysis
• Designed and conceptualized innovative applications and interfaces on the Android Platform
• Hiring Lead- Lead the recruitment process for interns
• Worked for launching products at the VAS Asia Conference 2014 held in Le Meridien, New Delhi
• Products developed:
• News Aggregation Engine
• Data analytics engine
• Market Intelligence Metric- research tool for market analysts
• Camera Application
• Android OS-level integration with ODMs in China
• Ad Engine for App Developers

Jun 2013 – May 2014 · 11 mos · New Delhi Area, India

Jun 2013 – Jul 2013 · 1 mo · Pune

• Marketing intern to identify various use-cases and potential customers for a Silk based product in the orthopedic industry
• Worked with scientists at NCL to draft out the technical proposal and business case for a tech institution

Jan 2013 – Jun 2014 · 1 yr 5 mos · New Delhi Area, India