Jun 2023 – Present · 3 yrs · Noida, Uttar Pradesh, India · On-site

• Self-Employed and part of the family business. ODM for Lamps and Lighting, Home Decor, Handmade Paper Products Export to top-end retailers across the world. Started by my father in -1995.
• 1) World’s first creator of Paper Origami Lamps (2010)
• 2) Creators of the most Instagram-ed lampshade “Snowblooma(2018)”, "Cloud Lamp(2020)", "Sky Lamp (2020)"
• 3) Only Indian company to sell at MoMA (Museum of Modern Arts) Design Store, New York
• 4) Largest seller of paper lampshades in Nordics - Sweden + Denmark
• 5) Also featured - Elle Decor- Japan, Elle Decor- France, Architectural Digest, Dagens Nyhter, Business Standard, Indian Express
• 6) Also exhibiting: IHGF Spring + Autumn, Ambiente + Christmasworld - Messe Frankfurt, HKTDC - Lighting Show, Tokyo - Giftex

May 2020 – Jun 2023 · 3 yrs 1 mo · Delhi, India

• Planning and Strategy: Formulating marketing plan, GTM strategy, Decoding consumer, category, and brand, channel selection, and shaping value proposition for the brand, AOP and managing annual marketing budget FY23, Instilling purpose into brand - Do What Floats Your boAt
• Creative Strategy: Agency management, brief writing, evaluating ideas, copy and design, driving asset production for both ATL and BTL
• Media: Drawing cross-channel media plan reach and frequency planning, ensuring sufficiency across different media vehicles
• Campaign management: Leading BTL and ATL campaigns for the brand #moveofchampions #rockinindia #trebelwithboAt #dowhatfloatsyourboAt #theunheardbreak
• Market Research: Carrying our qualitative research (ZMET) and quantitative research including brand tracks to understand the momentum shift with the brand
• Hiring: Recruiting young passionate brand marketers and managing the brand marketing team at boAt.

May 2019 – Apr 2020 · 11 mos · Delhi Area, India

• Publicis is a French marketing company and third largest marketing companies in world. My job involved the application of insights and strategical techniques to direct brands unique direction across marketing channels.
• Account planning : Worked as a strategist leading consumer insight mining, creating brand elements - brand positioning, brand essence, brand values, brand identity and brand image, structuring the plethora insights into a framework, crafting a powerful brand narrative for clients.
• Anthropological research : Worked with data to scavenge for meaningful anthropological insights. The insights become the platform for the brand strategy which fuels the creative renditions.
• Agency collaboration : Worked with other agencies of Publicis Groupe to create an end to end marketing solutions across channels for the clients
• Pitching : I was a part of the team that took part in high-intensity agency pitching processes.
• Client management : VietJet, LIMCA (The Coca-Cola Company), SBI, LOTS, Canara HSBCS & OBC Life Insurance Company, and Car Dekho.

Jun 2018 – Jul 2018 · 1 mo · Rajkot, Gujarat

• Rural immersions programme that involved ethnographic research at KVIC with craftsmen in Gondal, Gujarat.

Apr 2018 – Jun 2018 · 2 mos · Singapore, Singapore

• Zilingo is a unicorn start-up active in South East Asia. As a part of my summer internship, I was selected to be a part of the marketing and branding team of the unicorn startup from Singapore. I was responsible for
• International experience : Working with a multi-cultural global team in Indonesia, Thailand. and Singapore
• Experiential marketing : Executed experiential branded events with NET Media (one of the biggest media houses in Indonesia
• ATL Marketing : Worked with the ATL marketing team on the #siapasihlo campaign
• Business Reporting : Improved the data reporting and create business dashboards to make the data and business KPIs more accessible to people from different teams
• Social Analytics : Carried a social media audit with reporting the performance of the brand's social media assets for Q1, 2018

Jun 2015 – Jun 2016 · 1 yr · Greater Noida

• Inmark is a design studio and production facility for top international home decor and lifestyle brands,
• worked on the social media and other digital assets of the company
• content strategy for social media
• lead the launch of their revamped website
• lead marketing strategy to increase lead generations
• worked with the sales team during the Giftex Tokyo Show, 2015
• lead new business development
• worked on social media advertising, search and display advertising, and SEO
• lead the interaction with the agency

May 2014 – Jun 2014 · 1 mo · New Delhi Area, India

• Forever 21 was my first professional engagement where I worked as a floor operations intern for one month. Key responsibilities included -:
• Worked as a full-time floor operations sales assistance
• Worked with the Visual Merchandising team to create multisensory interventions that improved buying preferences of shoppers in a retail setting
• Enhancing the shopping experience by human interventions: greeting them, helping them in navigating, and assisting them to find merchandise
• Be a part of sales briefings and add value to each of the meetings with actionable insights for the brand