Jun 2024 – Present · 2 yrs · Hyderabad, Telangana, India · On-site

• Enhancing the Customer Experience/Engagement (Ads) for internal stakeholders and external clients by aiding and automating agent actions via AI

Mar 2024 – May 2024 · 2 mos · Gurugram, Haryana, India

• Spearheading the Product charter(as a SPM) on the Demand side and building innovative features w.r.t. Privacy, Bidding Algorithms/Optimisations and Supply Path/Deal enhancements.

Jun 2023 – Present · 3 yrs

• Helping candidates from different fields/backgrounds to break into Product Management

May 2023 – Present · 3 yrs 1 mo

• Mentoring underprivileged students from Africa and South Asia about product management fundamentals and career opportunities

Dec 2022 – Mar 2023 · 3 mos

• Helping learners across various fields and backgrounds with the fundamentals of Product Management and be interview/job ready for PM opportunities.

Aug 2022 – Feb 2024 · 1 yr 6 mos · India

• Leading the Product and Design initiatives for Google Privacy Sandbox adoption for Android advertiser campaigns, specifically w.r.t Protected Audiences and Protected App Signals by utilising cohort-based targeting, first-party signals and probabilistic matching in a privacy-compliant fashion
• Enhancing the Android Bidder functionality, with a specific focus on Remarketing/Retargeting campaigns to improve Attribution rate, targeting and pricing. This has led to great improvements in conversion rate, RoAS/incrementality and margins, by utilising real-time user signals and other temporal features.
• Building and optimising the core InMobi DSP Platform in terms of functionality, stability and scalability , by implementing features like budgeting, event mapping and optimal frequency capping for all campaigns.
• Enhancing the Client Reporting/Revenue Reconciliation to avoid and leakage in end to end dollar flow and powering up fully functional dashboards for the same.
• Leading the new/existing partnerships and integrations charter for the iDSP services, to get the best value w.r.t. SSP, DMP, 3P partners

Sep 2021 – Jul 2022 · 10 mos · Bengaluru, Karnataka, India

• Worked on improving and enhancing SSP operations of the Global Samsung Ads Platform by increasing revenue and consumer metrics.
• Samsung Ads Supply Side Platform (SSP) :
• Successfully enabled a new business stream by facilitating Programmatic Guaranteed Deals on SSP, generating ~$ XX M.
• Improved Self-Serve Clients’ experience by implementing Support for Transaction and Billing in non-USD currencies
• Enhanced the Ad Fraud/Creative review tool to enhance publisher/user experience that promoted clean viewing and better through, with the help of ML powered creative filtering engine
• Tizen Ads SDK Publisher Portal :
• Kick-started the initiative of monetising Ad Inventory of various 3P Media&Entertainment OTT Apps onboarded on CTV Tizen OS by building a functional self-serve publisher portal where publishers can enlist their inventory, choose preferred creative/ad themes, set up deals etc.

Nov 2020 – Jul 2022 · 1 yr 8 mos

• Part of the Domain Experts Panel Board, where I have the chance to mentor/guide aspirants who want to start a career in Product Management Sector through the Expertrons Platform.

Jun 2020 – Aug 2021 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Worked on how to make Samsung as a Device and Ecosystem Differentiator in Global 5G Market.
• 5G Device Services :
• Steered the development of device differential USP features
• >Smart Data Mode, High FPS Swift 5G Device Deployment
• 5G - Partnerships & Collaborations :
• Led multiple cross-organisational initiatives such as Real-
• Time Music Jamming, Hybrid Device-Cloud Storage, Live
• Broadcasting, XR-IoT etc to enhance 5G user experience
• Worked on how to increase Samsung Device Sales and Customer Churn Rate Reduction through Intelligent Device Analytics and Targeting Campaigning.
• Device Analytics & Personalisation :
• Lifted incremental flagship device sales by ~10% via passion
• point segments, churn prediction & look-alike modelling

Feb 2020 – May 2020 · 3 mos · Bengaluru, Karnataka, India

• Responsible for development of a dedicated website for Samsung MyGalaxy Games which is SEO optmised and is responsive across screens and devices.
• Responsible for also creating quick access cards for MyGalaxy Games for Samsung Daily.

Jun 2018 – Jan 2020 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Worked for the client team for Samsung Mall - Samsung's take on E-commerce. Built a stub application that could easily pre-loaded storage devices.
• Responsible for development of an AMP powered web app that could used across various platforms to increase discoverability and reach.

Jun 2017 – Jul 2017 · 1 mo · Bengaluru, Karnataka, India

• SDE Intern at Research & Development Centre to work in the Intelligent Services Team.

Dec 2016 – Jan 2017 · 1 mo · Gurgaon, India

• Merchant Portal - Front End Development

Aug 2015 – Jan 2016 · 5 mos · New Delhi Area, India

• Organizing Young India Challenge 2015.

Jun 2015 – Jul 2015 · 1 mo · Mumbai Area, India

• Magento and Wordpress development- worked on themobileplus.com and the SahityaGanga project.

Dec 2014 – Mar 2015 · 3 mos · Mumbai Area, India

• Web Development and Wireframming.

Dec 2014 – Dec 2014 · 0 mo · Mumbai Area, India

• UI/UX and Front-End Development(Bootstrap)- Helped in conceptualizing and Prototyping their internal web app for leave and attendance management system.