Oct 2024 – Present · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

Sep 2023 – Jul 2024 · 10 mos · Bengaluru, Karnataka, India · On-site

• Launched to gain deeper insights into the school ecosystem and build a thesis for a mass premium K-12 brand, Dot Studio is a school-focused marketing and branding consultancy that empowers schools to grow and establish themselves as lasting educational brands, serving as a one-stop solution for admissions.
• Partnered with 30+ premium schools to enhance marketing, branding, and admissions strategies.
• Managed performance marketing, retargeting and brand marketing for 15+ schools, generating high-quality admissions leads at a competitive CPL compared to the ed-tech industry standards.
• Automated processes, daily operations and reporting for sales, operations and marketing teams, setting up CRMs, Notion boards, and real-time MIS reporting.
• Built K-12 school thesis with 5 core pillars keeping NEP 2020 as the foundational bedrock.
• Led the development of templatising and automating service elements with design, tech, and marketing teams, to eventually evolve into a SaaS-like platform to boost margins and reduce turnaround time.

Jun 2022 – Sep 2023 · 1 yr 3 mos · On-site

• Uolo is a B2B ed-tech company with over $25 million in funding from notable global VCs including Blume Ventures.
• Led the integration of Tekie into Uolo’s product suite introducing a unified onboarding flow for schools and students.
• Automated teacher enablement and ensured platform scalability to support 400+ new schools and 2000+ new teachers in the second year.
• Led the product and feature development roadmap to support new curriculum offerings and improve the in-class experience for students and teachers.
• Trained 100+ sales and operations staff on Tekie’s curriculum and product, and was directly involved in the closure of top A+ tier schools.

Jun 2020 – May 2022 · 1 yr 11 mos · On-site

• Tekie is a school-focused platform that teaches computer science and new-age skills through immersive storytelling and hands-on exercises. The company raised $1.5 million from GSV, Multiply Ventures, and Better Capital, and was later acquired by Uolo.
• 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗻𝗱 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀
• Owned the roadmaps and product lifecycle for 3 platforms (Student, Teacher, and CMS), leading a team of 4 APMs and 2 designers to deliver 18K+ sessions weekly.
• Collaborated with Operations and Business teams to implement tech-ops automations and tools, optimizing funnels and tracking KPIs
• Developed real-time reporting, and alert systems for Operations, Business, and Product metrics, ensuring support and conflict resolution within 2 hours.
• 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗕𝟮𝗕 𝗣𝗶𝘃𝗼𝘁
• Optimised various user acquisition channels, controlling the CAC and improving margins.
• Drove 100+ demo completions for the B2B2C initiative ‘Tekie for Schools, onboarding 10 schools securing initial product placement in the B2B segment.
• Identified PMF challenges by spending extensive time in the field doing sales, focusing on challenges around curriculum and product fitment.
• Drove the pivot to a mandatory B2B model, replacing CS curriculum in schools, and achieved PMF by onboarding the first 50 schools, supporting sales and operations.
• 𝗖𝘂𝗿𝗿𝗶𝗰𝘂𝗹𝘂𝗺 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
• Taught 15 students across 2 courses, conducting 500+ sessions, while gathering insights to enhance curriculum and product.
• Developed the 'Tekie’s Coder’s Journey' thesis, a framework to enhance coding competence through a transition from visual to text-based programming.
• Led competitor analysis of leading textbook publishers and contributed to the writing and rollout of NEP 2020-compliant, comic-style CS textbooks (grades 1-8), using progressive storytelling to create a differentiated curriculum that engages students.

Jul 2018 – Sep 2019 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Designed and automated data pipelines for Electric Vehicles using Python, PowerBI, and Dash, streamlining data cleaning, preprocessing, and real-time analysis.
• Provided data-driven insights to support ECU testing and development, collaborating with cross-functional teams.
• Monitored and analyzed ECU performance, identifying anomalies in Vehicle CAN signal data to enhance reliability.
• Applied statistical and machine learning algorithms to study energy consumption patterns across terrains and route details, helping improve battery performance and extending vehicle range.