May 2023 – May 2025 · 2 yrs · Bengaluru, Karnataka, India · On-site

• As a data-driven B2B SaaS marketing leader with 8+ years of experience, I specialize in scaling demand generation, optimizing GTM strategies, and driving revenue growth. My expertise spans performance marketing, ABM, and marketing automation, enabling high-growth companies to accelerate their pipeline and customer acquisition.
• Built the marketing function from the ground up, driving growth through SEO, SEM, Website development, Email Marketing, Google My Business, LinkedIn marketing and performance marketing. Led website revamps, scaled digital campaigns, and improved search rankings, resulting in increased traffic, lead generation, and global compliance certifications.
• Built the marketing function from scratch, assembling a team of SEO & SEM freelancers and an internal associate.
• Led the redesign of Serina's product website (completed in 2 months) and revamped the DS website with external support.
• Launched Google Ads and LinkedIn Ads for services and products, driving 30+ MQLs per month.
• Scaled SEO efforts, improving Serina’s DA from 5 → 36 and DS from 28 → 38, securing top 10 rankings in UAE & USA.
• Developed 50+ landing pages for new services on the DS website.
• Drove significant traffic growth:
• Serina website: +530.6% traffic, +513.5% sessions (May 2023 – Feb 2025).
• DS website: +52.9% traffic, +55.9% new users.
• Managed email marketing via Apollo, Instantly, MailerLite, and Mailchimp.
• Helped achieve ISO, GDPR, and AICPA SOC certifications within 6 months, enabling expansion into North America.
• My experience includes managing multi-channel paid campaigns, developing high-converting inbound funnels, and collaborating with sales to improve conversion rates.
• I thrive in fast-paced SaaS environments, where I bridge marketing, sales, and product teams to create impactful growth strategies. Let’s connect if you're looking to scale your B2B SaaS business through data-driven marketing and strategic leadership!

Nov 2022 – Mar 2023 · 4 mos · Remote · Remote

May 2022 – Nov 2022 · 6 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · Remote

• Working as a ROS Project Manager (Digital for OneWeb) for Mercedes Benz Client overall for 17 markets. Responsible for PI Page Rollouts for all markets within the timeline
• As an Agile Project Manager, I’m working as part of one or more mixed-discipline, fluid scrum teams delivering an exciting program of marketing technology solutions and services to Mercedes Benz under the Team X umbrella. Team X is a brand-new agency in Omnicom, servicing Mercedes Benz around the world.
• Managing project schedule, budget, and scope.
• Maintaining an effective communication and reporting to stakeholders according to Team X standards.
• Support and work closely with the Product Owner for grooming and product backlog maintenance.
• Ensure that the team is facilitated through sprint planning, stand-ups, and retrospectives
• Facilitate issue resolution within the team and train new team members on the process.
• Manages risks to the successful completion of the project. Identifies, classifies, prioritizes, mitigates, and develops contingency plans for risks appropriately.
• Ensure high throughput of development teams by identifying potential issues and roadblocks and working on preventing or eliminating them.
• Clarifying product requirements and client needs, driving product implementation following its vision, and working closely with the engineering and product team to ensure that the clients are happy.
• Running people management practices: performance management, goals setting – SMART, Objective Key Results (OKR); feedback giving, Talent Management Framework (TDF), etc.

Dec 2021 – May 2022 · 5 mos · Sydney, New South Wales, Australia · Remote

• Perform all aspects of product marketing including but not limited to product positioning, promotions, content, competitive analysis, industry analyst engagement
• Define all the traffic acquisition, taking into consideration online and offline channels (attribution model)
• Make data-driven decisions with all campaigns and investments.
• Monitor and report on the effectiveness of campaigns based on segments.
• Take a budget control, focused on optimizing investments with marketing ROI KPI.
• Generate new qualified leads for our database to convert them into customers.
• Keeping abreast of the latest development and market information and advice management
• Launch and optimize paid marketing campaigns for lead generation to acquire new customers for VisionPay AU and USA regions.
• Track, analyze, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility
• Scope, assess, and launch new paid advertising channels and opportunities to help achieve acquisition goals
• Work on the content to create landing pages and ad copies for the VisionPay Product
• Implement On-page and Off-Page SEO and optimize the VisionPay AU and USA website.

Oct 2020 – Nov 2021 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• I was working for Huawei technologies client with Wipro as my parent organization. I was accountable for quality Search Engine query deliverable. Some of my major responsibilities are to bifurcate, sort, consolidate and collate analytics data from various sources and report them out in the recommended format to the authorities. Ensure 98% quality in all streams of tasks assigned and delivered by individual and teams which was of 25 people.
• After 6 months in QA work for a team moved into Petal Search Engine - Shopping vertical as it was a pilot process got trained directly from HQ and executed the shopping campaigns with designing landing pages, selection of products, campaign creation day-to-day and weekly reports were sent with clear strategies and conversions to HQ. Trained two internal resources for shopping vertical. I was responsible for APAC product operations shopping team major regions were MY, SG, TH and PH with top e-commerce shopping clients.

May 2020 – Sep 2020 · 4 mos · Bengaluru, Karnataka

• Due to the Covid 1st lockdown, Came back to Bangalore, India. I did my CDMM - Certified Digital Marketing Masters Course in Digital Vidya from May 2020 to September 2020.

May 2019 – Apr 2020 · 11 mos · Federal Territory of Kuala Lumpur, Malaysia · On-site

• I was working on SEO (on-page & off-page), SEM (Search Ads) , SMM, Website optimization, Asset optimization, Article-review-content optimization & upload, WordPress page/ content creation and maintenance
• SEO process structuring and checklist creation.
• Generate ad-hoc and periodic reports from Google Analytics with requested insights.
• Create, diversity, monitor and manage paid campaigns, present clients directly with clear analytics reports
• I have expertise in SEMrush, MOZ, Google Analytics, Page speed optimization – Web page test, Page speed insights, Yoast and SEO Quake, Google Keyword planner, LSI Graph, HTML5 and CSS3, Google Ads, Google Analytics, MS Office package, Google spreadsheet Salesforce (SFDC) – query creations - report builder, and Photoshop CS5, CSS3
• SEO site Audit report and setting timeline for each SEO fixes for clients and fixing the SEO issues from Moz which includes both on-page and off-page
• Process structuring activities which includes internal websites site audits, SERP ranking pages, keyword optimization and ranking keywords reports
• Website Development in WordPress CMS end-to-end and optimizing in terms of speed and SEO.

Oct 2018 – May 2019 · 7 mos · Bengaluru, Karnataka, India · On-site

• I worked as a Web Implementation Specialist for Google client in their vendor office. I setup Google Analytics, Google Tag Manager, and Analytics enhanced e-commerce tracking, Dynamic Remarketing using Google Analytics / Ads, Shopping campaign set-up, Google analytics / Adwords L2 Conversions troubleshooting & Feeds for all E-commerce websites. Also recommend on website performance and optimization.
• Developed L1 and L2 Knowledge Base using Google Site Builder for Google Shopping and Tags pilot process.
• Designs, develops and relaunches responsive websites and e-commerce sites of clients using WordPress.
• Designed Landing pages for e-commerce sites of clients using WordPress.
• Executes full-stack website launches specializing in front-end features, browser manipulation, and cross-browser compatibility.
• Designed websites on different CMS like WordPress, Magneto, Opencart, and Shopify.
• Create & Manage Shopping and Search Campaigns on Google Ads.
• Linking Google Ads, Analytics and Merchant Center Feed Setup.
• Giving recommendation on website SEO on page and off page setup activities.
• Assisting in Email Marketing activities for website using Mailchimp
• Setup AMP in websites by adding codes at the back-end.

Jan 2018 – Oct 2018 · 9 mos · Bengaluru, Karnataka, India · On-site

• Designs, develops and relaunches responsive websites and e-commerce sites of clients using WordPress and launch websites using different hosting services like Bluehost, Siteground, GoDaddy and HostGator
• Design Landing pages for e-commerce sites of clients using WordPress.
• Executes full-stack website launches specializing in front-end features, browser manipulation, and cross-browser compatibility
• I handled on-page and off-page SEO for all below website in the stage of web development
• Email Marketing on MailChimp for all clients and sending Newsletters weekly twice to all customers and individually developed 11 WordPress websites in 9 months.

Sep 2016 – Jan 2018 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

• Role: Service Support Representative 2A
• Key Deliverables (Mainly was focusing on UK & USA clients):
• AEM page/ component creation, update and manage the digital presence
• Create custom components, build dialogs, manage digital assets in DAM, develop pages as per the wire-frame
• Problem Solving Skills.
• Ability to communicate effectively at all levels.
• Evaluate, troubleshoot and resolve user issues.
• MS Exchange and Outlook connectivity issues.
• Setting up of Functional Mailboxes in Outlook.
• Active Directory and Domain Account related issues.
• Handling escalation calls related to user systems.
• Mobile VPN Configuration.
• Handling issues related to Symantec Endpoint Protection and System Center Configuration Manager.
• Tools: ITSM Tool (BMC Remedy), Service Now Tool (Service Café), Citrix Application.