Tejaswini Chamoli

Digital Marketing Specialist

New Delhi, Delhi, India3 yrs 6 mos experience

Key Highlights

  • Increased CTR of Push Notifications by 88%
  • Pioneered AI-based prompt innovation at Meesho
  • Led creative experiments driving user engagement
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on E-commerce and Content Strategy.

Contact

LinkedIn

Skills

Core Skills

CopywritingPerformance MarketingProject ManagementAnalytical SkillsMarket ResearchSocial Media OptimizationContent StrategyQuantitative ResearchPresentation SkillsResearchInterviewing

Other Skills

Creative ExperimentationMeta AdsASORCS/WhatsApp Promo MessagesTeamworkMicrosoft ExcelTQM ToolsSocial MediaEnglishOnline ContentBriefsCopy EditingCreative BriefsWritingDigital Copywriting

About

Aim is to etch my words in your mind!

Experience

3 yrs 6 mos
Total Experience
2 yrs 4 mos
Average Tenure
1 yr 2 mos
Current Experience

Meesho

Copywriter

Mar 2025 – Present · 1 yr 2 mos · Remote

  • Increased CTR of Push Notifications from 0.20% to 0.47% (↑88%), driving higher user engagement during Sale & BAU campaigns.
  • Conceptualised and pitched 20+ creative experiments during sale periods, resulting in notable engagement uplifts and informed by real-time user insight sessions.
  • Driving performance marketing through sharp copy for multiple categories.
  • Part of Meesho’s first copy-led GenAI pod, driving AI-based prompt innovation and creative automation.
  • Meta Ads, ASO, and RCS/WhatsApp promo messages.
CopywritingPerformance MarketingCreative ExperimentationMeta AdsASORCS/WhatsApp Promo Messages

Tata power-ddl

Assistant Officer

Oct 2020 – Feb 2023 · 2 yrs 4 mos · Delhi, India · On-site

  • Activity Champion Cross functional activities related to Operations, audits & innovation via TQM tools
  • MIS reporting
  • 6S External certification
  • Script writer & Narrator for street theatre group (consecutive winner of company-wide competitions)
  • SAP
Project ManagementAnalytical SkillsTeamworkMicrosoft ExcelTQM Tools

Confederation of indian industry

Freelance Copywriter

Jun 2019 – Aug 2020 · 1 yr 2 mos · DELHI

  • Fast Paced Short copy : Live Tweeting
  • Auto Expo (Components); Global Innovation Index 2019; Sustainability Summit & other
  • International & National summits
TeamworkSocial MediaMarket ResearchEnglishOnline ContentBriefs+7

Zefi labs

Social Media Marketing Intern

Jan 2019 – Jul 2019 · 6 mos · New Delhi Area, India · Hybrid

  • Research & content development for Plant based website (Little Green Art)
  • Social Media content creation – copy + infographics
  • SEO
  • R&D for product placement & growth
Social Media Optimization (SMO)Content StrategyCreative VisualizationTeamworkOnline ContentSearch Engine Optimization (SEO)+7

Delhi university

Star Innovation Project

Jun 2018 – Jun 2019 · 1 yr · Delhi, India · On-site

  • Higher Education in University of Delhi:
  • Research paper; post assessments; Presentation; PPT
Microsoft PowerPointQuantitative ResearchPresentation Skills

Indian institute of public administration new delhi

Research Intern

Jan 2018 – May 2018 · 4 mos · New Delhi Area, India · On-site

  • Impact assessment study on the revised policies:
  • Interviewed newly recruited administrative officers;
  • created questionnaires
TeamworkQuestionnaire DesignResearchBriefsInterviewing

Education

Delhi University

BA (hons) — Political Science

Jan 2017 – Jan 2020

Indian Institute of Management, Indore

Certification in Digital Marketing ans Strategy — Digital Marketing ans Strategy

Feb 2025 – Feb 2026

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