Theresa I.

Digital Marketing Specialist

Mumbai, Maharashtra, India15 yrs 5 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in orchestrating account-based marketing campaigns.
Proven track record in driving measurable marketing results.
Skilled in managing cross-functional marketing teams.

Stackforce AI infers this person is a Marketing Professional with expertise in Account-Based Marketing and Digital Strategy.

Contact

Skills

Core Skills

Account-based MarketingProject ManagementMarketing StrategyContent DevelopmentDigital MarketingInternal Communications

Other Skills

Active ListeningAnalytical SkillsB2B MarketingCRMCollaborative Problem SolvingCommunicationConflict ResolutionCoordinationCustomer Relationship Management (CRM)Customer ServiceDelegationEditingEmerging ABM TechnologiesEmotional IntelligenceEmpathy

About

With a solid foundation in orchestrating sophisticated account-based marketing campaigns, my role in the ABM team harnesses both strategic and creative marketing disciplines. Our team's mission is to foster a compelling narrative that engages CXO-level audiences, leveraging multi-channel awareness programs and a robust content plan. My expertise in project management and problem solving has been vital in crafting impactful customer journey maps and executing end-to-end campaign management. This blend of skills, along with a commitment to measurable results, defines my approach to elevating brand presence and driving awareness in the competitive landscape of Innovation and Sustainability.

Experience

15 yrs 5 mos

Total Experience

3 yrs 1 mo

Average Tenure

5 yrs 9 mos

Current Experience

Capgemini invent

2 roles

Senior Digital Marketing Strategist, Account-Based Marketing

Jun 2022 – Present · 4 yrs · Mumbai, Maharashtra, India

Working effectively with ABM Leads to build omni-channel demand generation programs based on account priorities using available marketing platforms, with clear KPIs and objectives.
Helping ABM Leads identify relevant content to build a robust content plan with the objective of building a compelling storyline
Crafting the customer journey map, embellish the content plan, build the paid media plan and in-market on-air advertisement calendar
Working with the Creative team to build out the required paid campaign promotion assets (emails, paid display ads, LinkedIn posts, landing pages, etc.)
Driving the end-to-end orchestration and project management of the planned campaigns
Collaborating with the Campaigns team to orchestrate the same – providing periodic campaign results, optimization ideas and monitor progress
Managing feedback, comments, iteration and approval cycle with ABM Leads
Paid channel budget planning and management – resulting in the best possible marketing ROI

CommunicationPresentation SkillsProblem SolvingB2B MarketingSkilled Multi-taskerMarketing Project Management+3

Marketing Manager, Global Invent Marketing

Aug 2020 – May 2022 · 1 yr 9 mos · Mumbai, Maharashtra, India

As part of the global Invent marketing team I had a dual role.
1. Global Marketing Lead for Data & AI portfolio at Capgemini Invent:
GTM strategy and execution for new and existing offers
Creating and enhancing offer and brand awareness through marketing campaigns and initiatives
Developing marketing content that articulates an original and differentiated point of view
Collaborating with global and local teams to reach relevant target audience and accounts
2. Podcast Marketing:
Developing Capgemini Invent’s strategy for a sustained and consistent podcast campaign that delivers quantifiable benefits in terms of CxO audience penetration and brand recognition in our target markets
Managing internal and external suppliers, budgets and project timelines
Driving cross-functional collaboration between experts in the business, marketing, digital, and IC
Measuring and optimizing performance, and striving for innovative ways to drive uptake of the episodes internally and externally
Identifying opportunities to develop CxO influence for Capgemini Invent using Future Sight Podcast

CommunicationPresentation SkillsProblem SolvingB2B MarketingSkilled Multi-taskerMarketing Project Management+3

Capgemini

3 roles

Campaigns, ABM + Sector Marketing – Capgemini Scandinavia M&C

Feb 2019 – Aug 2020 · 1 yr 6 mos

ABM for key accounts + sector marketing through focused activities for each ABM account, aligned to Group and account priorities, via account newsletters, events, and other activities
Quarterly reporting to the account - with dashboard, newsletter statistics, and other activities
MU Marketing support (Norway) for sales enablement and campaigns roll-out and localize campaign support for web, social media
Activated local campaigns for Perform AI and Capgemini Research Institute's (CRI) thought leadership reports collaborating with global and local marketing teams
Prepared the weekly digital marketing plan to promote blogs, videos, and other marketing collateral for the campaign
Liaised with prospecting team for demand generation setup for email and calling campaigns

CommunicationPresentation SkillsProblem SolvingB2B MarketingSkilled Multi-taskerAccount-Based Marketing

Global Communications Lead – Cloud Services, Capgemini

Jan 2018 – Feb 2019 · 1 yr 1 mo

I worked in a highly integrated way with the cloud marketing team to support their launches and campaigns. I broadened my role by taking on additional responsibility for driving digital marketing projects.
Collaborated with external agencies and various internal teams through a combination of international meeting, and regular conference calls to organize a global marketing podcast campaign
Managed podcast recording sessions and speakers that were thoroughly planned and prepared, assured quality output, and coordinated all publication and promotion activities over a 3-month period
Oversaw many promotion channels including sponsored articles, social media promotion, advertising, Capgemini web presence (including homepage promotion and SEO), Engagement Studio and internal communications
Chaired weekly meetings to review effectiveness and measurement of the campaign with IDG
Delivered high quality episodes with average plays for the podcast surpassing company benchmarks and successful social media promotion well above average

CommunicationPresentation SkillsProblem SolvingB2B MarketingSkilled Multi-taskerMarketing Project Management+2

Global Internal Comms Lead - Cloud Services

Dec 2015 – Feb 2019 · 3 yrs 2 mos

Preparing a yearly internal communications plan aligned to the marketing plan and business goals
Developing leadership videos with the Group Cloud Leader to share accomplishments and strategy
Creating an internal video campaign on Advanced Delivery Centers (ADCs), working with senior business stakeholders to plan the end-to-end campaign conception, development and promotion
Planning and executing the communications plan for thought leadership launches and campaigns with a range of IC tactics including gamification leading to sales marketing queries
Supporting the launch of a flagship offer, the Capgemini Cloud Platform
Developing and cross-promoting client success stories to showcase wins and delivery successes
Developing monthly cloud newsletters for global cloud community throughout Capgemini
Managing the Global Cloud Hub on Capgemini intranet and measured impact of IC impact and performance
Achieved 245% YOY increase in total article pageviews in 2018
Participated in a thought leadership workshop in London and led discussiosn with senior business leaders

CommunicationPresentation SkillsProblem SolvingSkilled Multi-taskerAnalytical SkillsInternal Communications

Cipla ltd.

Proofreader

Oct 2015 – Dec 2015 · 2 mos · Mumbai Metropolitan Region

Proof checking various marketing collateral, business documents, and research documents.
Drafting internal communication for Managers across SBUs
Preparing articles about various initiatives conducted for internal and external clients

Freelance

Tutor and Writer & Editor

Nov 2014 – Oct 2015 · 11 mos · Mumbai Metropolitan Region

Writing and editing articles, packaging copy, website content
Proofreading business documents
Collating, rewriting and drafting newsletters
Tutoring adults on Spoken English and Computer Basics

Netscribes

2 roles

Assistant Manager

Oct 2013 – Nov 2014 · 1 yr 1 mo · Mumbai Metropolitan Region

Writing and editing various Internal Communication initiatives for the client and managing client’s intranet and updating it on a regular basis
Editing, data validation, proof-checking, rating and often rewriting a large number of articles while adhering to the prescribed style guides
Preparing drafts, obtaining client approvals and liaising with the in-house design team to create, proof check and dispatch regular newsletters
Coordinating with external vendors for project requirements
Managing team members, deliverables and in-house communication
Training new recruits in the assigned projects and troubleshooting
Coordinating with the Project Manager and other Senior Managers for project-related support
Brainstorming with in-house teams to test and implement tools and practices to simplify existing processes

Sr. Associate - Digital Content

Dec 2012 – Oct 2013 · 10 mos · Mumbai Metropolitan Region

Managing the CMS (text, graphics, newsletters, MIS, etc.) of a client’s intranet portal
Managing daily communication to and from the client’s mailboxes
Handling client requests and queries via phone/e-mail in a timely, effectively and efficiently
Editing, data validation and proof-checking content
Picture selection and editing
Managing the portal’s MIS: report generation and proof checking
Client Relationship Management
Vendor Relationship Management

CommunicationProblem SolvingSkilled Multi-tasker

Network18

Sr. Executive - Myschool.in.com

Aug 2011 – Dec 2012 · 1 yr 4 mos · Mumbai Metropolitan Region

Relationship Management & Service for over 100+ schools for myschool.in.com
Designed and delivered over 100+ trainings for 1000+ teachers for myschool.in.com
Providing customer support, monitoring UGC on the website
Supporting Content & Marketing Initiatives
Testing new product changes and developments

CommunicationSkilled Multi-tasker

Gecom international p. ltd.

Executive - Myschool.in.com

Nov 2009 – Aug 2011 · 1 yr 9 mos · Mumbai Metropolitan Region

Managing registration and training of students and teachers for myschool.in.com
Gathering feedback of myshcool.in.com received online from users for tech and design teams
Brainstorming on ideas to improve user experience
Coordinating with schools on data collection
Resolving user issues via telecons & mails

CommunicationSkilled Multi-tasker