Troy J. Sacco

CEO

Dallas, Texas, United States27 yrs experience

Key Highlights

Led global revenue strategy for top entertainment destinations.
Grew company locations from 3 to 32 in 36 months.
Managed sales teams generating over $50M annually.

Stackforce AI infers this person is a Sales and Marketing Leader in the Entertainment and Hospitality sectors.

Contact

Skills

Core Skills

Sales ManagementRevenue GrowthSales Team ManagementOperational Oversight

Other Skills

Sales Organization LeadershipRevenue & Profit GrowthMentoringInterpersonal CommunicationData-driven Decision MakingRelationship BuildingBrand DevelopmentCollaborative LeadershipRevenue AnalysisFinancial ResultsSales OperationsStrategic LeadershipTraining & DevelopmentSales Pipeline ManagementSales Presentations

About

"Sales is not selling something. Sales is providing a solution to another persons problem. At the end of the day... People buy from their teachers and they buy what they trust." I am passionate about leading teams with a focus on fostering a consultative environment that empowers teams to exceed revenue targets and flow through expectations. My approach involves collaborating extensively across departments to cultivate a culture of success, advanced revenue strategies, and inject innovation into every facet of the organization. With a strong work ethic, a thorough strategy, and a commitment to building lasting partnerships, I am dedicated to achieving personal goals within a dynamic and successful team environment Specialties: Sales team management and leadership development, Sales Training , Organizational models including sales deployment and compensation, Prospecting and Cold Call Training, Global Account Management Focus, Sales process development, Local and national marketing strategies, Aligning on-line and off-line communications, Call center support and operations, Pricing/revenue management.

Experience

27 yrs

Total Experience

2 yrs 7 mos

Average Tenure

9 mos

Current Experience

Venu+

EVP of Global Sales & Marketing

Aug 2025 – Present · 9 mos · Dallas-Fort Worth Metroplex · Hybrid

Own global revenue strategy and execution for the world's #1 provider of full-service, tech-enabled solutions that generate revenue & improve the guest journey for top entertainment destinations across the globe.
Deliver scalable revenue strategies supporting 325,000+ revenue-generating assets in North & South America, Europe, the United Arab Emirates, China, and Spain. Maintain trusted partnerships with 10/10 of the world’s top theme park operators, and a network of 2,500+ partners across the globe
Lead and develop high-performing sales teams with a focus on performance, accountability, and collaboration
Partner cross-departmentally to align growth strategies with evolving client needs
Strengthen relationships with major operators, venues, and enterprise partners to deepen trust and expand market reach
Drive innovation in go-to-market and marketing strategies, ensuring brand alignment and maximizing campaign effectiveness across global markets
Oversee marketing initiatives, activation plans, and partner co-branding efforts to accelerate awareness and demand generation
Own full budget and P&L accountability, managing multi-million-dollar revenue targets, marketing spend, and sales operations with a focus on profitability and sustainable growth
Expand partnerships with the world’s most recognized theme park and entertainment brands
Champion a sales culture built on competitive and motivated sales behaviors

Sales Organization LeadershipRevenue & Profit GrowthMentoringInterpersonal CommunicationData-driven Decision MakingRelationship Building+54

Five star parks and attractions

Senior Vice President of Sales & Marketing

Aug 2022 – Jul 2025 · 2 yrs 11 mos · Dallas-Fort Worth Metroplex

Grew the company from 3 locations to 32 in 36 months.
Revenue Growth & Strategy – Develops and implements strategies to drive 131 million in revenue across all locations, including pricing, promotions, and partnerships.
Sales Team & Business Development – 62% growth .
Leads event sales team division, builds corporate partnerships, and explores new business opportunities to expand market share.
Marketing & Brand Management – Oversees marketing team, digital and creative agencies, all campaigns, customer engagement strategies, and brand positioning to attract and retain visitors.
Customer Experience & Loyalty – Enhances guest experience, ensures high customer satisfaction, and develops loyalty programs to increase repeat visits.
Operational & Financial Oversight – Works closely with finance and operations teams to optimize performance, improve profitability, and scale the business effectively.

Brand DevelopmentAttention to DetailLeadershipInterpersonal CommunicationCollaborative LeadershipRelationship Building+3

Fogo de chão

Global Vice President of Sales

Feb 2020 – Apr 2022 · 2 yrs 2 mos · Dallas-Fort Worth Metroplex

Lead the Private Event, Group Sales, and Off-Premise Division comprising of 57 individual teams in the US and International, driving $50M annually in revenue across the brand.

Attention to DetailInterpersonal CommunicationCollaborative LeadershipRelationship BuildingData-driven Decision MakingSales Management+1

Touchstone golf

Vice President of Sales & Operations

Aug 2017 – Feb 2020 · 2 yrs 6 mos · Dallas/Fort Worth Area

Responsible for the Private Event and Tournament Sales Division comprised of over 43 Sales Teams Across the country.
Full Operational P&L responsibilities for all courses in the Midwest Region of the United States,

Brand DevelopmentAttention to DetailInterpersonal CommunicationRelationship BuildingData-driven Decision MakingSales Management+1

Main event entertainment

Vice President of Sales & Marketing

Dec 2016 – Aug 2017 · 8 mos · Dallas/Fort Worth Area

Responsible for transformation and relaunch of the entire Private Event Sales Division comprised of over 51 Individual Sales Teams that generated $60 Million Dollars in revenue annually.

Attention to DetailInterpersonal CommunicationRelationship BuildingSales ManagementRevenue Growth

American golf corporation

Vice President of Sales & Marketing

Sep 2011 – Dec 2016 · 5 yrs 3 mos · Greater Los Angeles Area

Responsible for all Sales and Marketing for the Private Event and Tournament Sales Divisions comprised of over 55 Individual Sales Teams that generate $60 Million Dollars in revenue annually.

Attention to DetailInterpersonal CommunicationRelationship BuildingData-driven Decision MakingSales ManagementRevenue Growth