Mar 2023 – Jul 2024 · 1 yr 4 mos · Gurugram, Haryana, India · Hybrid

• Part of the customer success and revenue management team to drive monetization efforts for key Sports events like IPL, Women IPL, FIFA, NBA, etc on the JioCinema Mobile App and CTV.
• Building long-term relationships with Agencies and direct clients and ensuring complete customer satisfaction.
• End-to-End campaign execution with high efficiency-From planning the right buy type within the stipulated budgets to provide maximum exposure and reach for the advertiser. Further creating upsell opportunities with different innovation approaches.
• Key Clients: Pepsi, Coco-Cola, Maruti, Zomato, MMT,Noise, Pernod Ricard, Airtel, Uber etc.

Jul 2021 – Mar 2023 · 1 yr 8 mos

• Lead the India Performance vertical for North + West Region along with managing strategic partnerships/ Key Accounts for InMobi India.
• Driving monetization initiatives for GLANCE a 0-screen platform OnO by InMobi Group. Additionally, supporting to build new business opportunities in the M-web performance marketing eco-system.
• PnL maximization- Implementing growth for India Market and securing maximum budget pie from the advertiser marketing spending. Creating cross-channel opportunities for Inmobi DSP, Glance, and Social channels with active Cross-selling/Upselling and timely QBRs
• Responsible for client retention and satisfaction by developing and cultivating long-term relationships with partners by offering white glove customer service to media agencies and advertisers.
• Work cross-functionally with internal teams to help deliver strong campaign results and funnel client feedback and intel as it relates to overall client needs to drive repeat business.

Sep 2020 – Jul 2021 · 10 mos

• Analyse data and trends to draw valuable insights to report back on the success of existing campaigns and make strategic recommendations for future media buys with the help of tools like MMPs, Power BI reports, third-party analytical tools like App Annie, Apptopia, and Priori.
• Managing Key clients across multiple categories: Amazon IN Bucket (Shopping, Music, Video, Seller, Audible, Kindle), Snapchat, Zomato, Inshorts, Swiggy, Paytm (Wallet and Games), MMT, Ace2three, etc.

Jun 2019 – Sep 2020 · 1 yr 3 mos · Gurgaon, India

• Analyse data and trends to draw valuable insights to report back on the success of existing campaigns and make strategic recommendations for programmatic heavy markets on using RevX as a DSP for Programmatic UA and REM.
• Collaborate to resolve campaign performance issues using best practices and supporting resources, while creating innovative solutions to meet the changing needs of our clients.
• Revenue maximization- Implementing Quarter on Quarter growth along with establishing the North America and Europe market for Affle. Other geos managed: SEA, EMEA, JP/KR, ANZ.
• Key Clients: Target-Shipt, Amazon EU, Nextdoor, Pulse, Norton VPN, etc.
• Responsible for client retention and satisfaction through developing and cultivating long-term relationships with partners by offering white glove customer service to media agencies, advertisers, and trading desks.
• Proactively offering recommendations and solutions as it pertains to the success of campaigns and overarching industry benchmarks, measurements, and expectations.

Apr 2018 – May 2019 · 1 yr 1 mo · Gurugram, Haryana, India

Jun 2015 – Aug 2015 · 2 mos · Gurgaon

• Worked on the Project "SOCIAL MEDIA MINING " that included Data Mining along with Social Technology