May 2023 – Present · 3 yrs 1 mo · Noida, Uttar Pradesh, India · Remote

May 2022 – Present · 4 yrs 1 mo · Banglore · Hybrid

• 1. Keyword Research and Analysis:
• Conduct thorough keyword research to identify relevant search terms and phrases.
• Analyze keyword competitiveness and search trends to prioritize target keywords.
• Optimize website content and meta tags with targeted keywords for improved visibility.
• 2. On-Page Optimization:
• Ensure website pages are optimized for search engines by implementing SEO best practices.
• Optimize page titles, meta descriptions, headers, and URLs to improve search rankings.
• Conduct technical audits to identify and fix any on-page SEO issues.
• 3. Content Optimization:
• Optimize website content, including blog posts, landing pages, and product descriptions.
• Improve content structure, readability, and keyword integration for better search performance.
• 4. Link Building and Outreach:
• Develop and execute link building strategies to improve domain authority and backlink profile.
• Identify relevant websites for outreach and guest posting.
• 5. SEO Performance Monitoring and Reporting:
• Track, analyze, and report on key SEO performance metrics using tools like Google Analytics.
• Monitor keyword rankings, organic traffic, and conversion rates to assess SEO effectiveness.
• Provide regular reports on SEO performance and recommendations for improvement.
• 6. Stay Up-to-Date with SEO Trends:
• Stay informed about the latest SEO industry trends, algorithm updates, and best practices.
• Continuously educate yourself on emerging SEO techniques and tools to enhance your skills.

Jan 2022 – Apr 2022 · 3 mos · Bangalore

Jul 2021 – Sep 2021 · 2 mos

Mar 2021 – Jan 2022 · 10 mos

• 1. Lead Digital Marketing Strategy:
• Develop and implement digital marketing strategies aligned with the organization's goals and target audience.
• Collaborate with cross-functional teams to ensure consistency in messaging and brand positioning.
• Analyze customer behavior and engagement metrics to optimize campaigns and drive ROI.
• 2. Manage Digital Marketing Team:
• Hire, train, and manage a team of digital marketing professionals.
• Set performance goals and provide regular feedback and coaching to ensure team success.
• Foster a positive and collaborative team culture and encourage personal and professional growth.
• 3. Develop and Execute Marketing Campaigns:
• Lead the development and execution of digital marketing campaigns across various channels, including email, social media, paid search, and display advertising.
• Create compelling content and messaging that resonates with our target audience.
• Monitor campaign performance and adjust strategies based on data insights to achieve optimal results
• 4. Analyze Marketing Data and Metrics:
• Analyze marketing data and metrics to evaluate campaign effectiveness and ROI.
• Identify trends and patterns to optimize marketing strategies and tactics.
• Provide regular reports on marketing performance to key stakeholders
• 5. Stay Up-to-Date with Digital Marketing Trends:
• Stay informed about the latest digital marketing trends, tools, and best practices.
• Evaluate emerging technologies and tactics to enhance our marketing efforts.
• Continuously educate yourself and your team to stay ahead of the curve.
• 6. Collaborate with Stakeholders:
• Work closely with senior management and other department heads to align digital marketing strategies with overall business objectives.
• Collaborate with the sales team to support lead generation efforts and drive conversions.
• Coordinate with the product team to ensure marketing campaigns align with product launches and updates.

Aug 2020 – Sep 2020 · 1 mo

• Keyword Research: Conducting keyword research to identify relevant and high-performing keywords for optimizing website content.
• On-Page Optimization: Optimizing web pages by implementing SEO best practices, including meta tags, headings, URL structure, and internal linking.
• Content Optimization: Assisting in the creation and optimization of content to improve search engine visibility and user engagement.
• Link Building: Supporting link-building efforts by identifying link-building opportunities, conducting outreach, and assisting in building backlinks to improve website authority.
• SEO Analysis: Assisting in analyzing website performance, traffic patterns, and keyword rankings using SEO tools and platforms.
• Reporting and Monitoring: Assisting in generating reports to track SEO performance metrics and monitoring website rankings and organic traffic.
• Website Audit: Assisting in conducting website audits to identify technical issues, crawlability, and indexation problems, and suggesting solutions for improvement.
• Stay Updated: Keeping up to date with industry trends, algorithm changes, and SEO best practices to continuously improve knowledge and skills.

Mar 2020 – Jun 2020 · 3 mos · Greater Lucknow Area

Oct 2019 – Feb 2020 · 4 mos · Greater Lucknow Area

Jul 2019 – May 2020 · 10 mos · Greater Lucknow Area

Jul 2019 – Jan 2020 · 6 mos · Lucknow, Uttar Pradesh, India

May 2019 – Jul 2019 · 2 mos · Greater Bengaluru Area

Jun 2018 – Jul 2018 · 1 mo · Greater Lucknow Area

Feb 2018 – Mar 2018 · 1 mo · Greater Lucknow Area