Apr 2023 – Present · 3 yrs 1 mo · Geneva, Switzerland · On-site

Jul 2022 – Oct 2023 · 1 yr 3 mos · On-site

• Building and implementation of the global Marketing strategy and plan for the next 3 years
• Products development, distribution, pricing, communication. Management of a team of 14 (Direct Report 5).
• Development of the desirability and awareness of the brand: new CSR approach including the purpose of the brand and the alignement with the digital department.
• Coordination of the zones marketing plans (North America, Europe and Asia)
• Team restructuration and motivation

Apr 2017 – Jul 2022 · 5 yrs 3 mos · On-site

• CODIR Member, Full Go-to-Market Strategy and implementation through USA and Canada
• Management of a team of 7, including 2 Marketing Managers off-site (NYC and LA)
• Buidling of a strong BtoB and BtoC community in North America through
• a full omni-channel customer experience (spa, retail stores, Palace Hotels, digital and ecommerce)
• with a philantropy orientation (art partnerships, One Drop Foundation Partnership, Women empowerment events at La Maison Valmont in NYC)
• Digital acceleration: strong customers acquisition through awareness campaigns. E-commerce went from 2 to 22% WOB, customer data acquisition x2, improved retention rate with revised customer experience and growing conversion rate (+4,3% in 2022) with attractive marketing campaigns (+21% on AOV).
• Development of a new distribution strategy: Opening of La Maison Valmont and spa at the Carlyle Hotel in NYC, new Department stores doors, opening of Pure players, developpement of e-com.
• Collaborative team management, team empowerment.

Jan 2016 – Apr 2017 · 1 yr 3 mos · Greater Montreal Metropolitan Area

• Development and implementation of the omni-channel experience for Kerastase and Shu Uemura, P&L Management
• BtoB and BtoC online (including e-commerce) and offline experience based on the analysis of the customer path and the development of a strong CRM plan for both online and in-salon that systematically drives to salon.
• Management of 3 full-time and 20 free-lancers
• Launch of Aura Botanica, first Natural and Luxury haircaire line. Engagement and awareness on social medias, partnership with Nature Canada, sampling campaign linked to the CRM plan (email acquisition).
• Results: Growth of the BtoC and BtoB community with a +5% turnover growth end of 2017, aligned with our CAD 24 Million objective. Kerastase became now number 1 in media and digital impressions in all hair category thanks to a strong print and digital plan (influencers). Building of an omni-channel plan with a +11% CAGR until 2020 with building blocks (salon, e-commerce, new channels).

Jan 2015 – Sep 2016 · 1 yr 8 mos · Greater Montreal Metropolitan Area

• Responsible for brand strategy and education team (artistic team- management of 25 free-lance
• Main actions on this mission:
• Pureology +6.3% ytd. I built a 3 years vision on the brand with a focus on the brand buiding. Experiencing Pureology was at the heart of all the animations (a new Pureology service, increasing sampling). I worked on creating a strong Pureology community on Social Medias and in-salons.
• Baxter of California: I worked on the Canadian Business Plan

Apr 2014 – Jan 2015 · 9 mos · Greater Montreal Metropolitan Area

• Brand strategy and execution (Sales, Marketing and Education).

Apr 2012 – Apr 2014 · 2 yrs · Greater Montreal Metropolitan Area

• Management of the Marketing Team (3 Product Managers, 1 coordinator, 1 interactive specialist, 1 image specialist).
• Elaboration and implementation of the marketing strategy in Canada (Market Analysis, Launches, Promotions, Digital, Media, Merchandising).
• Management and positioning of the Brand image.
• Budget Management.

Jan 2008 – Sep 2011 · 3 yrs 8 mos

• Global Export Marketing Plan elaboration and presentation for the 47 distributing countries.
• Validation of distributors marketing plans (consumer, physicians, pharmacists, maternity wards)
• Strategy and tools adaptation for export markets
• International merchandising Responsible:Creation and implementation of international merchandising guidelines

Sep 2005 – Jan 2008 · 2 yrs 4 mos

• Subsidiaries marketing actions coordination.
• International promotional plan development (gifts, pouches, Christmas coffret, POS elements).
• Mustela Baby’ Day development in European subsidiaries (annual event in pharmacies and maternit wards): concept and POS elements.
• Realization: growing investment of subsidiaries and important growth of turnover compared to y-1. (In 2007 : +8% investment and +32% turnover in France in April).
• Institutional tools development for consumers and professionals.
• Sell-out data basics analysis (IMS) for Mustela.

Sep 2003 – Sep 2005 · 2 yrs

• Implementation of the marketing plan at Sephora and Galeries Lafayette (working out and implementation of animations plan in collaboration with Sales Responsible). Turnover increasing from 10% during animated periods.
• Organization, coordination and animation of sales persons tour meetings.
• Trade Magazine Management. Target: Beauty Advisors (9000 copies, 4 annual releases).
• Annual sampling strategy elaboration (12,5% Marketing budget).
• Gift strategy elaboration (10% Marketing budget) for each account.
• Operational marketing tools development.