Dec 2023 – Jan 2025 · 1 yr 1 mo · New York, United States · Remote

• Ncheng LLP
• Performance & Growth Marketing Leader – North America (B2B)
• Led digital growth strategy for North American B2B markets, architecting performance-driven demand generation systems aligned with high-ticket enterprise revenue objectives.
• Designed and executed precision-targeted campaigns across LinkedIn Ads and Google Ads, optimising acquisition efficiency while maintaining disciplined performance governance.
• Key Contributions:
• Achieved a consistent CPL of ~$50 while sustaining a 4% lead-to-conversion rate in a competitive B2B landscape
• Strengthened enterprise pipeline contributing to average deal values of ~$100,000
• Implemented structured campaign optimisation frameworks improving ROI visibility and budget efficiency
• Partnered with leadership to align marketing execution with revenue growth targets
• Elevated executive brand authority by building and scaling the CEO’s LinkedIn presence, securing multiple recognitions as a LinkedIn Top Voice through strategic content positioning and thought leadership development.

Mar 2023 – Dec 2023 · 9 mos · Gurugram, Haryana, India · On-site

• Growth & Marketing Leadership Role (APAC & Middle East)
• Led integrated demand generation and brand transformation initiatives across APAC and Middle East markets, driving measurable revenue acceleration and market expansion.
• Delivered 12% revenue growth and expanded market share by 6% through structured GTM execution, cross-channel demand orchestration, and performance governance.
• Architected funnel optimisation frameworks that reduced CPL by 30% on LinkedIn and 22% on Google Ads, strengthening acquisition efficiency while improving lead quality and downstream conversion impact.
• Enhanced organic growth engine by increasing website traffic 18% within the first year and building high-intent keyword dominance — securing 12 strategic SERP rankings across core commercial terms.
• Drove operational scale by leading and mentoring a 20-member marketing team — building structured capability development programs, skill-gap mapping, and performance accountability systems aligned to business objectives.
• Repositioned and unified multiple global brands under a cohesive narrative architecture, improving recall, accelerating campaign deployment by 25%, and reinforcing market differentiation.
• Integrated CRM-driven resource allocation models to improve lead qualification, nurturing velocity, and pipeline transparency.
• Leadership & Governance
• Designed quarterly capability development plans aligned with revenue targets and team progression
• Strengthened alignment between marketing, product, and sales to enhance pipeline visibility and execution efficiency
• Fostered a results-driven culture emphasizing ownership, measurable outcomes, and innovation

Feb 2021 – Oct 2022 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

• Regional Growth & Marketing Leader – APAC & Middle East
• Led integrated demand generation and brand transformation initiatives across APAC and Middle East markets, driving measurable revenue acceleration and structured market expansion.
• Delivered 12% revenue growth and expanded market share by 6% through disciplined GTM execution, cross-channel demand orchestration, and performance governance frameworks aligned to commercial targets.
• Optimised acquisition architecture by reducing CPL by 30% on LinkedIn and 22% on Google Ads, strengthening funnel efficiency through structured A/B experimentation, audience refinement, and automation-led optimisation.
• Strengthened organic growth engine, increasing website traffic by 18% within the first year, securing 12 high-intent keyword rankings and accelerating search-driven pipeline contribution.
• Brand & Market Architecture
• Unified multiple global brands under a cohesive positioning framework, improving recall, enhancing narrative consistency, and reducing campaign turnaround time by 25%.
• Implemented CRM-integrated resource allocation models to enhance lead qualification quality, nurturing velocity, and downstream revenue visibility.
• Leadership & Organizational Impact
• Built and led a 20-member marketing organization across regions, introducing structured hiring, onboarding, capability mapping, and targeted skill development programs aligned with business objectives.
• Designed quarterly growth and performance frameworks to drive accountability, ownership, and measurable impact across performance marketing, content, and creative functions.
• Strengthened cross-functional collaboration between marketing, product, and sales, improving pipeline visibility and GTM execution efficiency.

Oct 2022 – Mar 2023 · 5 mos · Delhi, India · On-site

• EV 2-Wheeler Brand – Marketing & Market Expansion Lead
• Led end-to-end digital and offline growth strategy for EV 2Wheeler portfolio, driving product launches, regional expansion, and dealership network scaling across North India.
• Directed integrated GTM execution across SEO, SEM, performance marketing, content strategy, and CRM-led customer engagement — building demand generation systems aligned with commercial targets.
• Key Contributions:
• Increased website traffic by 45% through structured SEO architecture and conversion-focused content strategy
• Doubled social media engagement and audience growth, strengthening brand authority in competitive EV market
• Successfully launched 5 EV scooter models, contributing ₹30L+ in early-stage sales momentum
• Executed 40+ integrated marketing campaigns driving product awareness and retail conversion
• Market Expansion & Channel Development:
• Opened 20+ dealerships across 15 cities within 6 months
• Established 20 showrooms in strategic urban markets across Punjab, Haryana, Rajasthan, and Delhi
• Built strategic partnerships with key 2Wheeler dealership networks and regional stakeholders
• Led event marketing and public relations initiatives to enhance brand credibility and accelerate regional adoption
• Brand & Operational Impact:
• Strengthened brand positioning in emerging EV segment through consistent messaging and retail visibility
• Developed sales enablement collateral to support dealer acquisition and showroom performance

May 2021 – Sep 2022 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

• Dental Panache
• Marketing Manager – Growth & Patient Acquisition
• Led end-to-end marketing strategy to accelerate brand visibility and patient acquisition for a premium dental clinic, aligning digital execution with measurable business growth objectives.
• Designed and implemented integrated demand generation campaigns across SEO, SEM, social media, email automation, and content marketing — building a consistent and conversion-focused digital presence.
• Key Contributions:
• Increased new patient acquisition by 30% within the first year through structured service-focused campaigns across orthodontics, cosmetic dentistry, and general dental care
• Grew website traffic by 50% and increased online appointment bookings by 20%, improving digital-to-visit conversion efficiency
• Launched a patient loyalty and retention program, driving a 25% increase in repeat visits and strengthening long-term revenue stability
• Brand & Experience Architecture
• Repositioned clinic messaging and patient journey touchpoints to create a cohesive brand narrative across digital, on-ground, and community initiatives.
• Planned and executed community outreach programs, dental health workshops, and patient engagement events with 500+ attendees — strengthening local brand authority and referral momentum.
• Financial & Operational Impact
• Managed and optimized a ₹10L+ marketing budget, delivering 40% ROI on marketing investments through disciplined resource allocation and performance tracking.
• Collaborated closely with clinic leadership to align marketing initiatives with revenue targets and service expansion priorities.

Dec 2019 – Jun 2020 · 6 mos · Delhi, India

Mar 2019 – Nov 2019 · 8 mos · Greater Delhi Area

Aug 2014 – Oct 2018 · 4 yrs 2 mos · Delhi Area, India

• Handling Account , Responsible for Client Brand Awareness Brand Viability BTL Marketing