Mar 2023 – Apr 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Contributed to the development and launch of a GenAI-based sourcing product, closely aligning with emerging hiring trends.
• Enabled consistent growth in product engagement through targeted GTM initiatives and iterative execution.
• Built and implemented a sales enablement engine for multi-channel outreach, saving $4.2K/month in operational costs.
• Streamlined revenue operations to improve pipeline visibility and reduce lead conversion time.
• Drove new business experiments to test monetization models and validate market-fit hypotheses.

May 2022 – Feb 2023 · 9 mos · Noida, Uttar Pradesh, India

• Led the PAN India Creators category, owning revenue and profitability with rapid growth across diverse customer segments.
• Spearheaded GTM strategy and execution for a new product line, scaling it rapidly within a few months.
• Led marketing campaigns focused on growing client user base and revenue outcomes.
• Improved client take rate through pricing optimization, enhancing category margins.
• Strengthened customer retention with lifecycle strategies backed by usage analytics and segmentation.
• Enhanced NPS and engagement by aligning product experience with client success priorities.

Mar 2020 – May 2022 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Owned P&L for fuel and financial services, driving new revenue streams and ecosystem growth.
• Conceptualized and built the personal lending vertical from scratch, solving critical working capital challenges for truck owners.
• Designed and piloted an asset-backed lending model, successfully scaled across multiple cities.
• Forged strategic partnerships with fuel providers and lending institutions to enhance service offerings.
• Improved partner experience and satisfaction, leading to measurable gains in adoption and retention.
• Used data-driven insights to identify category opportunities and streamline operations for efficiency.

Jan 2018 – Mar 2020 · 2 yrs 2 mos

• Led marketing, branding, and new initiative strategy for the INR 4.5 Bn Performance Glass business unit.
• Managed multiple product launches across residential and commercial segments to drive revenue growth and profitability
• Enabled diversification into adjacent categories like visicoolers through a structured GTM approach.
• Collaborated with R&D and business teams to define product-market fit and revenue potential for new offerings.
• Launched targeted influencer marketing programs involving top architects, façade consultants, and fabricators to drive product advocacy and preference for high-margin glass solutions.
• Developed communication strategies to shift market demand toward energy-efficient, low VLT product ranges, aligning with evolving regulatory and sustainability standards.
• Enabled a strategic repositioning of the product portfolio to move away from commoditized SKUs, improving both profitability and brand differentiation in competitive markets.

May 2017 – Jan 2018 · 8 mos

• Led strategic initiatives to enhance market positioning for Alkon & Zirkon through NPD, pricing, and branding strategies.
• Utilized research insights to redefine product positioning and identified customer pain points for product upgrades.
• Forecasted market potential for SEFPRO, conducted market analysis, and studied market share and financial conditions.

Apr 2016 – Jun 2016 · 2 mos · Bangalore

• Brand Management
• Recommended marketing mix for brand relaunch of tiger krunch cashew & awarded best marketing intern award
• Worked on integrated marketing communication of the brand
• Deployed projective technique & concept testing technique and Identify the brand personalities of various brands & consumer perception towards shape of the cookie
• Carried out sales pressure test in various markets to identify the brand pull

Jul 2012 – Jun 2015 · 2 yrs 11 mos · Bengaluru Area, India

• Managed service business of channel partners in Bangalore & Mangalore markets, ensuring primary and secondary billing of spare parts.
• Identified and appointed financially strong & reliable channel partners, resulting in deeper market penetration & reach.
• Resolved critical customer complaints escalated to area office in stipulated time, enhancing customer satisfaction.
• Conducted mega service camps and engine overhauls camps to bring back lost customers to the service centre.