Venkatraman S

Product Manager

Chennai, Tamil Nadu, India7 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

7 years of experience in customer-facing roles.
Expertise in product marketing and go-to-market strategies.
Proven track record in optimizing supply chain operations.

Stackforce AI infers this person is a SaaS Product Marketing Specialist with strong supply chain and CRM expertise.

Contact

Skills

Core Skills

Product MarketingDigital MarketingGo-to-market StrategyMachine LearningSupply Chain ManagementCustomer Relationship Management (crm)

Other Skills

ANSYSArtificial Intelligence (AI)AutoCADBilingual CommunicationsBlog MarketingBusiness DevelopmentCompetitive AnalysisConstraint AnalysisContent CreationContent DevelopmentContent WritingCost ManagementCost Reduction ManagementCostingCustomer Engagement

About

Experienced professional with 7 years of experience in customer facing roles such as Pre Sales, Marketing, Customer relationship management, and After Sales, with a demonstrated history of working in the Energy, CRM, and Software industry. Skilled in Business development, Project management, Product Management, Product Marketing, Costing, Product Pricing, Competitor Analysis, Email Marketing, Social Media Marketing, Content writing, Invoicing, Procurement, and SQL.

Experience

7 yrs 1 mo

Total Experience

1 yr 9 mos

Average Tenure

2 yrs 11 mos

Current Experience

Zoho

Product Marketer

Jul 2023 – Present · 2 yrs 11 mos · Chennai, Tamil Nadu, India · On-site

Creating content to increase brand awareness and organic traffic for retail businesses with blogs and web pages.
Owning end to end marketing to boost inbound leads for supermarket vertical
Measure all metrics related to the performance of the supermarket segment and building a community of pages/blogs to increase inbound traffic.
Trying my hands-on SEO tools to track, analyze, and measure the performance of the content generated, and work closely with the digital marketing team to enhance the performance continuously.
Identifying events, trade shows, and expos in the retail vertical, and enable sales team members participate in the regional events to generate outbound leads and customers.
Brainstorming content for theme-specific backdrops and vertical-specific brochures that help the sales team elevate their pitch.
Gofrugal is now a division of Zoho Corp

Content DevelopmentWeb Content WritingPositioning (Marketing)Digital MarketingMarketingSearch Engine Optimization (SEO)+3

Gofrugal technologies pvt ltd

Product Marketer

Dec 2021 – Jun 2023 · 1 yr 6 mos · Chennai, Tamil Nadu, India · On-site

Handled product marketing for inventory apps that help businesses gain better inventory control and visibility on stock at any time.
Interacted with 150+ customers to know their pain points, understand their requirements, and offered our inventory solutions that would fit their business needs and solve their inventory challenges.
Executed marketing collaterals such as web-pages, SEO pages, help documents, FAQ documents, social media branding, customer demos, brand awareness strategies, etc., for inventory mobile app GoSure
Performed competitor analysis, created battlecards, and prepared product pricing with terms and conditions for WhatsApp integration with Kaleyra
Owned complete go-to-market strategy for Gofrugal's first official WhatsApp integration done directly with Meta through their Cloud API integration, making us one of the pioneers in the ERP business to complete direct integration.
Performed competitor analysis, created battlecards, prepared product pricing, learning course, abd created web-page for user education from scratch.
Onboarded the first 30 pilot customers for official WhatsApp integration by handling sales, order closure, and, implementation for customers.
Owned product pricing and positioning for Unicommerce (an ecommerce aggregator) integration that can be integrated with our ERP through API to receive and process orders from retail customers.
Implemented pilot orders for 2 customers successfully for Unicommerce integration.
Planned and executed the complete product go-to-market strategy for The Eye, an AI/ML-based autonomous reordering solution, that is one of our USP to automate and simplify the reordering process for retail businesses.
Created design dashboard, web page, help documents, FAQs, learning course, product banners, and complete user flow for The Eye.
Onboarded first 15 pilot customers for The Eye and worked with sales team to increase the customer base

Content DevelopmentWordPressIntegration TestingRetail SalesPositioning (Marketing)ERP Software+17

Planvisage software solutions (p) ltd

Supply Chain Management Consultant

Apr 2021 – Dec 2021 · 8 mos · Bengaluru, Karnataka, India · Remote

Understood the business requirements of manufacturing and production businesses and documented the requirements.
Customized the supply chain management tool as per the business needs that helped manufacturing businesses optimize their time and resources with a degree of automation.
Analyzed a large volume of raw business data in the customer database and generated important reports that reduced the time and accuracy of business decisions.
Worked as part of a team to execute and implement end-to-end supply chain optimization for the supply chain operations of Livguard / Livpure.

SQL Server Management StudioSupply Chain ManagementConstraint AnalysisCustomer Relationship Management (CRM)Supply Chain SoftwareSQL+2