Oct 2024 – Dec 2025 · 1 yr 2 mos · Bengaluru · On-site

• Led the strategic evaluation, consolidation, and optimization of Whatfix’s entire GTM technology ecosystem, directly impacting sales productivity and operational efficiency across revenue teams.
• Consolidated a fragmented tech stack of 15+ tools into a lean, integrated ecosystem, reducing vendor spend while improving cross-team data flow
• Implemented generative AI use cases within the GTM framework, enabling reps to access prospect intelligence 3x faster
• Partnered with Sales, Marketing, and CS leadership to map tool capabilities to business outcomes, ensuring every dollar spent had measurable ROI

Oct 2021 – Sep 2024 · 2 yrs 11 mos · Hybrid

• Scaled Salesforce CRM from a 10-user instance to 60+ users with 100% adoption, building custom flows, dashboards, and automation from scratch
• Built and maintained a prospect database of 300,000+ contacts spanning Fortune 500 accounts across US, EU, and APAC
• Managed $500K+ annual Martech budget across Salesforce, ZoomInfo, Salesloft, Pardot, LinkedIn Sales Navigator, and Seismic
• Supported $12M+ pipeline through targeted account research across CPG, Retail, Financial Services, and Technology verticals
• Collaborated with Gartner analysts to generate actionable insights that armed sales teams with competitive intelligence

Mar 2020 – Oct 2021 · 1 yr 7 mos · Hybrid

• Salesforce CRM:
• 1. Responsible for end to end planning, execution and maintanance of Salesforce CRM instance at LatentView. Moved from a 10 user instance to handling more than 60 users across the org.
• 2. Helped create a minimal and effective process of lead handling, opportunity creation and sales processes.
• 3. Manage all integrations with third party tools such as LinkedIn Sales Navigator, Zoominfo, Salesloft, Pardot and others.
• 4. Responsible for training, onboarding and retraining of all salesforce users.

Apr 2019 – Mar 2020 · 11 mos · India · Remote

• Was part of the sales organization in Quanergy.
• Lead Segmentation & Database:
• 1. Identify Key segments of customers with a propensity to buy Lidar solutions.
• 2. Create and maintain a database of potential prospects on salesforce to reach out to.
• 3. Segment prospects based on product category, SKU and additional products required.
• Salesforce administration, CPQ:
• 1. Was instrumental in setting up the salesforce processes for Quanergy. Worked closely with their CRO and CMO in creating various processes in salesforce for sales teams to work efficiently.
• 2. Created a mechanism to track and manage CPQ without getting salesforces' own CPQ module.

Nov 2016 – Mar 2019 · 2 yrs 4 mos · Chennai Area, India

• I was instrumental in building out Salesforce instance for LatentView. In this role, I transitioned across multiple functions.
• US & EU Demand Generation
• 1. Manage Inside Sales Campaigns for UK and US markets, resulting in a 30% increase in lead conversion and a 25% increase in meetings.
• 2. Design and execute Email Campaigns, resulting in a 40% increase in open rates and a 20% increase in click-through rates.
• 3. Created demand generation processes for sales to follow increasing salesforce adoption.
• Salesforce CRM:
• 1. Designed Salesforce CRM instance to create usability, adoption and increased usage across the sales organization within LatentView.
• 2. Administer Salesforce CRM, including Reporting, Setup & Implementation, Maintenance, and Support. Developed dashboards and custom reports, increasing team efficiency.
• Strategy & Planning:
• 1. Conduct Account Research and identify decision-makers and key stakeholders, resulting in a 30% increase in lead quality and conversion rates.
• 2. Provide Lead Generation Support, including creating and managing lead lists, generating sales leads through research and networking, and nurturing leads through the sales funnel.

Jan 2015 – Oct 2016 · 1 yr 9 mos · Bengaluru Area, India · Hybrid

• A startup that dives into Marketing strategies for companies and helps them in achieving their organisational goals.
• Responsibilities include:
• 1. Helping startups formulate marketing strategies and their implementation
• 2. Creating high value Email campaigns for clients
• 3. Helping Startups with their Business Proposals
• 4. Reachout strategy
• 5. CRM analytics and Support
• 6. Social Media Strategy Formulation
• 7. Website Redesign and Restructuring (Content)
• Written Copy for
• 1. Websites
• 2. Social Media Pages
• 3. Ebooks
• 4. Articles
• 5. Bio's of C-level Executives
• 6. Blogs
• 7. Creative Copy for T-Shirts
• 8. Creative Email copy

Apr 2013 – Jan 2015 · 1 yr 9 mos · Pune Area, India

• For 2 years, worked as a deputy manager for Personal Loan Cross Sell division of Bajaj Finserv. Responsible for salesforce administration, creating customer segmentations, analysis and interpretation of customer data, managing day to day campaigns, inbound campaign innovation, team handling, Customer profiling, salesforce reporting and dashboard creation, process improvement, personal loans, and Insurance cross-selling.
• Roles:
• Managing the entire gamut of Inbound channels
• Campaign strategies and innovations

Apr 2012 – Jun 2012 · 2 mos · Nashik

• For three months, interned as a management trainee in Big Bazar (Future Value Ratail Group). Responsible for handling sales promotions, customer communication, Customer retention through Loyalty cards, data analysis and interpretation and reporting.
• Roles:
• Generating In-store sales by innovation in marketing communication.
• Data analysis and interpretation of fottfalls, sales, segments, buying behaviour.
• Creating sales dashboards and customer segmentations basis product categories.
• Creating sales presentations for top level management.