Sep 2024 – Apr 2025 · 7 mos · Gurugram, Haryana, India

Jun 2024 – Apr 2025 · 10 mos · Gurugram, Haryana, India

Aug 2022 – Feb 2024 · 1 yr 6 mos · Remote

Jan 2022 – Jul 2022 · 6 mos · Remote

Oct 2021 – Jan 2022 · 3 mos

Apr 2019 – Oct 2021 · 2 yrs 6 mos

• Develop company-wide and region specific end-to-end internal corporate communication strategy. Launch new communications tools and processes to enhance communications effectiveness within the organisation.
• Create strategy and drive implementation of the Employer Branding program at Sprinklr, via campus engagement and events, internal communications and external digital/social platforms, aligned with the Sprinklr culture.
• Develop & execute engaging multi-channel social marketing/communication programs and campaigns that attract and engage top talent and drive awareness around key programs and initiatives, in support of talent acquisition. Manage candidate experience at all stages of the recruitment process. Evolve proactive Glassdoor strategy within and outside the organisation.
• Internal and External Executive/Leadership Communications
• Develop & project the employee value proposition. Execute innovative methodologies to engage and educate employees on the business goals/objectives, priorities and the organisation's progress.
• Operationalize organization’s communication cadence and manage Internal Employee Events & related logistics.
• Create a culture of celebration and recognition by creating & mobilizing internal content and sharing news, achievements, employee stories and initiatives. Create designs and visuals to support communications.
• Develop and support Diversity & Inclusion Initiatives in the organisation
• Collect and analyse metrics for internal & external communications to drive effective programs

Apr 2018 – Apr 2019 · 1 yr

• Successfully launched a Private Label for Women’s Lifestyle in August 2018. Presently contributes a monthly business of 1 Cr+ with 25% category sales.
• Lead brand strategy & management, advertising and portfolio communications with the objective of driving penetration of private label on the platform.
• Worked closely with sourcing partners to lead and supervise production collection based on consumer segment insights, regional requirements, marketplace knowledge and competitive data (both online and offline retail).
• Responsible for women’s clothing category merchandising, promotion plan and pricing strategy to achieve targets and maintain metrics such as conversion, contribution margin, revenue and GMV.
• Worked on a new business entity for social commerce. Responsible for merchandising, assortment planning and marketing promotions to drive visibility plans. Management of inbound planning, cataloguing monitoring and discount monitoring.

Jun 2017 – Mar 2018 · 9 mos

• Plan Go-To-Market Strategy for all online services launched for merchants. Drive traffic, adoption, revenue, EBIDTA and repeat rate of leading seller services.
• Ensure better customer experience through data driven strategy and introduction of new services. Increase transacting merchant base of Shopclues.
• Merchandising of products across different marketing properties to drive orders, conversion and business growth of sellers.

Jun 2016 – Jun 2016 · 0 mo · Nigeria

• Involved in the planning of a regional marketing campaign for Indomie noodles for northern Nigeria.

Apr 2016 – May 2016 · 1 mo · Bangalore

• Developed content and planned Digital Marketing for sellers through an Inbound Engine.
• Created blogs, testimonial videos and success stories for B2B.
• Built the 'India Sells on Shopclues' campaign.

Jan 2015 – May 2015 · 4 mos · Mumbai

• Benchmarking Project to study the merchandise mix and for the kidswear category.

Jun 2014 – Aug 2014 · 2 mos

• Sampling for the apparel brand 'Chemistry'

Jun 2013 – Jun 2013 · 0 mo

• Studied the textile manufacturing process at the Textile Composite Plant in Vapi, Gujarat.