Vishal Gupta

Associate Consultant

Gurugram, Haryana, India8 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 5+ years in data analytics and strategy projects
  • Expert in Marketing Mix and Salesforce Optimization
  • Proven leadership in cross-office team collaborations
Stackforce AI infers this person is a Decision Analytics Consultant with expertise in Pharma Consulting and Marketing Strategy.

Contact

Skills

Core Skills

Decision AnalyticsMarketing StrategyCommercial ModelingSalesforce OptimizationSalesforce DesignOptimization StrategiesData VisualizationData AnalysisChatbot Development

Other Skills

AIMLAnalysis ServicesBudget optimizationCC++Cascading Style Sheets (CSS)Commercial Model DesignEnglishExtract, Transform, Load (ETL)HTMLHTML5HadoopJavaJavaScriptManagement Consulting

About

A graduate from the National Institute of Technology Jalandhar (Batch of 2014-18). With 5+ years of experience in data analytics and strategy projects. Currently working as a Decision Analytics Consultant at ZS Associates, Mainly focused on Promotional Response, Marketing Mix, Go-to-Market Strategy, Salesforce Design, and Optimization, Budget optimization of different Marketing Mix channels. Before this worked as a Project Engineer (Data Analyst) at Wipro Limited, Bengaluru. Industry Exposure- Consulting, US Pharma Industry, Pharma Consulting, IT and Technology, Management Consulting, Comercial Modelling Design and Operations Specialties- - Strong analytical skills, Handling large amounts of data, Making better data-driven decisions

Experience

8 yrs 9 mos
Total Experience
2 yrs 11 mos
Average Tenure
7 yrs 1 mo
Current Experience

Zs

3 roles

Decision Analytics Consultant

Promoted

Jan 2024Present · 2 yrs 5 mos

  • Currently working as a Consultant from the ZS New Delhi office and managing offshore project delivery ,
  • Helping clients boost top-line and bottom-line growth by providing recommendations and analytics solutions across different Sales and Marketing dimensions such as Sales Analytics, Marketing Mix, and Budget optimization.
Promotional ResponseMarketing MixSales AnalyticsBudget optimizationDecision AnalyticsMarketing Strategy

Decision Analytics Associate Consultant

Promoted

Jul 2021Dec 2023 · 2 yrs 5 mos

  • As an Associate Consultant in the Commercial Model Design and Operations (Known as Resource Planning and Deployment) practice area, I worked with major pharmaceutical industries in the US to design and size their optimal salesforce structure and deploy strategies. Also, worked on the impact measurement of different marketing channels and marketing mix engagements. worked on multiple engagements to optimize and provide guidance on the budget across different marketing tactics deployed by the clients.
  • Got the opportunity to lead cross-office teams and collaborate with clients to deliver high-impact solutions
  • Collaborated with the learning and development team to facilitate training sessions for the new employees in ZS, also facilitated sessions on core expertise topics of my practice area
  • Coached and mentored 8-10 associates and new ACs into the projects and team
Commercial Model DesignResource PlanningBudget optimizationSalesforce structure designCommercial ModelingSalesforce Optimization

Decision Analytics Associate

Mar 2019Jun 2021 · 2 yrs 3 mos

  • Part of Resource Planning and Deployment team in ZS
  • Sales Force Design and Optimisation:
  • Worked on multiple sales force design and optimisation projects (Building a new SF team from scratch, optimise the existing SF team, Portfolio design etc) by applying concepts of affordable coverage models and profitability models
  • Salesforce Integration:
  • Built a portfolio profitability model to optimally integrate and restructure multiple sales force teams
  • Devised strategy to ensure minimal business disruption resulting from $63B pharmaceutical acquisition
Sales Force DesignPortfolio profitability modelSalesforce IntegrationSalesforce DesignOptimization Strategies

Wipro limited

Project Engineer

Jun 2018Mar 2019 · 9 mos · Bangalore

  • Responsible for development to production deployment
  • Worked on Microsoft Power BI for visualization and report generation
  • Worked on Microsoft SQL Server, Analysis Services and SSIS
Microsoft Power BIMicrosoft SQL ServerAnalysis ServicesSSISData VisualizationData Analysis

Literary and debating club (ladc) - nit jalandhar

Club Head

Jul 2017Jun 2018 · 11 mos · Dr B R Ambedkar National Institute of Technology

  • Organised various events of literary and debating to provide a knowledgeable environment for betterment of students and help them to learn new things.

Tata consultancy services

Internship Trainee

Mar 2017May 2017 · 2 mos · NIT Jalandhar

  • Created a banking chatbot using AIML, node js, python script on smooch. io API
AIMLNode.jsPythonChatbot Development

Centre of training & placement,nit jalandhar

Placement Coordinator

Feb 2017Jun 2018 · 1 yr 4 mos · Jalandhar, Punjab, India

  • Contacting HRs of different companies with the help of training & placement office of the college and welcome them to hire students from the college.
  • Providing students as much opportunities to get them a better internship and placement.

Education

Dr. B R Ambedkar National Institute of Technology, Jalandhar ( PUNJAB)

Bachelor of Technology (B.Tech) — Information Technology

Jan 2014Jan 2018

Jwala Devi SVM Inter College Allahabad

Intermediate — Physics Chemistry Maths

Jan 2012Jan 2014

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