Sep 2024 – Oct 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

Mar 2024 – Sep 2024 · 6 mos · Mumbai, Maharashtra, India

• Go-to-Market Strategy
• Research: Conducted market research to identify target audiences, market needs, and competitive
• landscape
• Product Launch Planning: Coordinated the launch of the product, including timing, channels, and
• promotional activities
• Channel Strategy: Identified and managed the distribution channels through which the product will be sold
• Positioning and Messaging
• Value Proposition: Articulated the unique benefits and features of the product that differentiate it from
• competitors
• Brand Messaging: Crafted consistent and compelling messages that communicate the product’s value to
• the target audience
• Product Scaling Strategies
• Up-sell and Cross-sell opportunities: Developed scaling strategies that leverage data to understand
• market demand and customer behaviour
• Account-based Marketing: Strategised and executed targeted campaigns to drive personalised
• engagement and accelerate pipeline growth for high-value accounts
• Product Distribution Strategy
• Designed and executed distribution strategies that consider customer behaviour and preferences,
• ensuring products are available through the most effective channels
• Pricing Strategy
• Pricing Models: Determining the optimal pricing model for the product, such as subscription-based,
• freemium, or one-time purchase
• Discounts and Promotions: Planning and executing discount strategies and promotional offers to drive
• sales and attract new customers
• Product Bundling: Created attractive product bundles that appeal to customers' desire for value and convenience. Leveraged techniques like anchoring, scarcity, and social proof to enhance the perceived value of bundles and drive higher sales

Apr 2022 – Apr 2024 · 2 yrs · Mumbai, Maharashtra, India

• Advertising and Promotion
• Campaign Development: Designed and executed marketing campaigns to promote the product across
• various channels
• Paid Advertising: Utilised paid advertising methods, such as pay-per-click (PPC) and display ads, to reach a wider audience
• Public Relations: Managed the product’s public image and media relations to generate positive coverage and build credibility
• Sales Enablement and Campaign Management
• Sales Enablement: Equipped the sales team with the tools, training, and resources they need to
• effectively sell the product
• Tag-lines and Slogans: Developed memorable and impactful tag-lines and slogans that capture the
• essence of the product
• Content Writing
• Top-of-mind recall: Wrote and built thought-leadership content targeting different customer segments
• Tracking the Marketing Funnel
• Awareness: Setup a top of the funnel lead generation engine with various SEO and performance
• marketing activities
• Consideration: Launched middle of the funnel nurturing campaigns through email, Linkedin, and other channels
• CRM Automation
• Workflows: Built a marketing automation system on HubSpot CRM using various workflows and modules
• to nurture inbound leads and improve customer retention

Apr 2021 – May 2022 · 1 yr 1 mo · Mumbai, Maharashtra, India

May 2020 – Jun 2020 · 1 mo · Mumbai, Maharashtra

Apr 2017 – Apr 2018 · 1 yr · Mumbai, Maharashtra, India

• Inbound sales
• Lead conversion: Convert inbound leads and generated leads through referrals
• Sales and quality control processes
• Sales Process: Handled an end-to-end sales process, including demo, invoicing, and collection.
• Quality assurance: Ensured quality control measures were followed across different material acquisition
• touch points
• Events
• Branding: Collaborated with the marketing and sales teams for the promotion of new launches