Aug 2023 – Feb 2025 · 1 yr 6 mos · Delhi, India · On-site

• CEO for the ticketing, events, and entertainment arm of Zomato; Zomato Live Entertainment. Building the business zero-to-one (now known as 'District by Zomato') including the acquisition and transition of Paytm Insider into District.

Apr 2021 – Aug 2023 · 2 yrs 4 mos

• Head of consumer (B2C) and customer (B2B) marketing across the full Bacardi portfolio of brands for India and Neighbouring Countries. Moved from Global Marketing to the India Leadership Team to help drive business growth through best in class marketing.
• Bacardi Limited is the largest privately held spirits company in the world, with a portfolio of over 200 brands including Bacardi, Grey Goose, Dewar's, Martini, Bombay Sapphire, St. Germain and Patron.

Nov 2017 – Apr 2021 · 3 yrs 5 mos

• Global Brand Director for Dewar's Whisky. Responsible for the integrated marketing activities and communications planning for the Dewar's brand globally - working with local market teams to execute in a culturally relevant way. Oversaw the marketing launch of the first two product innovations in over five years, leading to sell out volumes and the coveted IWC '2020 Whisky of the Year' award. Through consistently strong consumer recruitment Dewar's saw a return to growth, the highest in over a decade, during this time.
• Bacardi Limited is the largest privately held spirits company in the world, with a portfolio of over 200 brands including Bacardi, Grey Goose, Dewar's, Martini, Bombay Sapphire, St. Germain and Patron.

Dec 2016 – Nov 2017 · 11 mos · London, United Kingdom

• Responsible for leading operations for Protein's UK business. Day-to-day management of all UK employees, profit targets, and future agency direction.
• Protein is a qualitative research, insight, and influencer agency that specialises in keeping brands culturally relevant. Offices in London, New York, Amsterdam and Berlin.

Mar 2016 – Dec 2016 · 9 mos · London, United Kingdom

• Strategy and New Business Director at Protein. Responsible for leading strategy and new business opportunities, articulating relevant Protein solutions for clients (Bacardi, Adidas, Nike, Samsung, Pernod Ricard, Converse, Ace&Tate). Spokesperson at industry events. Achieved the most lucrative new business quarter for the business.
• Protein is a qualitative research, insight, and influencer agency that specialises in keeping brands culturally relevant.

May 2015 – Mar 2016 · 10 mos

• Strategist for the content team at Mindshare. Delivered data led content solutions for global clients (Chanel, JLR, Dyson, HSBC).
• The Invention Team at Mindshare is a specialist team that focuses on content and sponsorships to add innovation and creativity into the marketing and media efforts of our clients.

Oct 2013 – May 2015 · 1 yr 7 mos

• Digital Strategist for the International American Express team at Mindshare Worldwide. Responsible for digital analytics, display acquisition and digital strategy for American Express' 18 international markets. Working to deliver global strategies whilst also operating at a local planning/ reporting execution level.

Sep 2010 – Oct 2013 · 3 yrs 1 mo

• Consultant in the Enterprise Risk Management (ERM) team. Helping clients adopt a strategic approach to risk. Key roles included financial analysis, risk modelling, and stakeholder management for HSBC, Lloyds Bank, Coutts Wealth Management, and Santander.
• Helped form and pioneer Smart Futures, a 10 month programme designed to unlock the career potential of students in their penultimate year of school from lower socio-economic backgrounds. Aimed at students who qualify for free school meals, or to be the first in their family to go to university, Smart Futures purpose is to build awareness, confidence, and business skills for the future generation.

Jun 2009 – Aug 2010 · 1 yr 2 mos · London, United Kingdom

• Freelance economist for the environmental consultancy firm Vivid Economics. Worked as an analyst to research and find analytical patterns within the global energy sector.