Aug 2023 – Jan 2025 · 1 yr 5 mos

• In early 2023, 1Password made a strategic pivot from relying solely on inbound demand to actively generating demand in the market. I was brought in to turn this vision into reality, and over the past year, I’ve played a key role in shaping this transformative change.
• My time at 1Password has been focused on two primary functions. As the Head of Sales & Business Development, I lead an organization comprised of six inbound and outbound sales teams across North America and EMEA. Our mission is to generate high-quality pipeline that converts and to cultivate top talent that will shape the future of our go-to-market organization.
• In addition, I serve as the Directly Responsible Individual (DRI) for one of the company’s key investment areas, focused on driving year-over-year B2B ARR growth through new pipeline sources and enhanced funnel efficiency. In this role, I collaborate closely with our Product, R&D, Strategic Operations, Marketing, and Executive teams to develop innovative solutions that boost conversion rates and drive overall company growth.

May 2021 – Aug 2023 · 2 yrs 3 mos · San Francisco Bay Area

• Joining Databricks during a high-growth phase, I spearheaded optimization efforts that expanded the sales team from 35 to 100+.
• I revamped the sales strategy by shifting to a vertical selling model across key industries—retail, manufacturing, fintech, and digital natives—making the team more efficient and delivering a more customized experience for customers and prospects.
• Overseeing NORAM Sales Development, I collaborated with the Sales Development Program Manager to build strategies and SOPs that maximized productivity. I also established dedicated inbound and outbound sales teams, creating a framework that improved targeting efficiency and engagement.
• As a cross-functional leader, I worked closely with other departments to integrate sales processes and elevate performance to meet company objectives and market demands. Additionally, I contributed to the Women in Sales program, supporting diversity, inclusion, and community leadership across the organization.

Oct 2019 – Apr 2021 · 1 yr 6 mos

• Pivoting my career from top-of-funnel sales to focusing on the bottom of the funnel was a game-changer, sparking a passion for strategic work with enterprise customers.
• I achieved best-in-class renewal rates and substantial growth by driving customer success with New Relic’s platform, managing a $450M ARR portfolio across AMER and LATAM and consistently achieving 93% against renewal targets.
• To enhance revenue retention and reduce journey risks, I re-engineered the global playbook and forecasting framework. My work on the "Red Account Program" drove an additional 12% in revenue by de-risking accounts and reducing churn through close collaboration with Product, Customer Success, Finance, and Sales. I also played a key role in developing and piloting a new consumption model, driving both customer engagement and revenue growth.

Dec 2017 – Sep 2019 · 1 yr 9 mos

• Brought in to optimize and scale the Inbound SDR function, I re-engineered inbound and outbound playbooks, including chat strategies and Rules of Engagement, to enhance team efficiency and performance.
• Leveraging data-driven coaching, I led teams to consistently reach 100%+ attainment each quarter and promoted 40% of team members to BDR and AE roles, demonstrating a strong commitment to talent development.
• I implemented department-wide GDPR compliance training, strengthening regulatory adherence and operational effectiveness. Additionally, I spearheaded New Relic's first Messaging & Prospecting lab, which boosted response and meeting rates through innovative sequencing strategies, and collaborated closely with Marketing and Sales to drive overall business success.

Sep 2019 – Dec 2020 · 1 yr 3 mos · San Francisco Bay Area

• Women In Sales Everywhere (WISE) is a digital platform dedicated to developing the next generation of female sales leaders. Our mission is to combine the best of online and offline career resources to connect members, share knowledge, and grow community.
• I was responsible for owning the San Francisco community. I organized in person and digital programming, events and dinners with the ultimate goal of bringing sellers together and expanding the WISE footprint.

Jun 2016 – Nov 2017 · 1 yr 5 mos

• As the SDR Manager at Wizeline, I oversaw globally distributed SDR teams across North and Latin America, achieving an average quarterly quota attainment of 112% while steering the team through three product pivots.
• In building the LATAM SDR program in Guadalajara, I even convinced my husband to uproot our lives and move to Mexico—a feat that required as much negotiation as any major deal. I authored the SDR playbook, rolled out SOPs and SLAs for consistency, and hired, managed, and mentored a high-performing team of inbound and outbound SDRs, driving growth and efficiency across the board.

Oct 2015 – Jun 2016 · 8 mos

• Wizeline took a chance hiring me as an SDR, and I’m incredibly grateful for the opportunity—it’s where I found my passion for sales development and its transformative impact on individuals and companies alike.
• Coming in without a tech sales background, I was definitely out of my depth and knew I needed to ramp up quickly if I wanted to see my name on the leaderboard. Through trial and error, I developed a strategic approach to hitting my quarterly quotas: reverse-engineering targets, leveraging forecasting models to track my efforts, and holding myself accountable.
• This data-driven process led me to achieve 97% of my outbound quota and 117% of my inbound quota, proving the power of a structured, performance-optimized sales process.

Sep 2013 – Oct 2015 · 2 yrs 1 mo

• I managed a team of 13 Admissions Representatives, driving the department to achieve top performance in conversion rates. I developed and implemented an enablement program to improve prospective student engagement and created a new hire curriculum to ensure thorough onboarding and training for incoming team members.

Jun 2013 – Sep 2013 · 3 mos

• In the highly regulated environment at Academy of Art, substantial resources were dedicated to thoroughly onboarding new Admissions Representatives. I was selected to develop and lead new hire training for both entry-level and executive hires, taking responsibility for coaching, mentoring, and assessing new team members to ensure they met core competencies and quickly identified any performance gaps.

Mar 2012 – Jun 2013 · 1 yr 3 mos

• Though this wasn't technically a sales job, this role is where I learned how to do proper discovery and qualification and we put in the reps with a required 100 outbound cold calls per day.
• I managed a portfolio of 2,000 prospective students and helped guide them through the process of enrolling in University.

Jan 2011 – Mar 2012 · 1 yr 2 mos · Novato, California

• American Work Adventures is a J-1 Visa Program that brought students from around the world to the U.S. for work and travel opportunities during their summer breaks. I had the rewarding experience of collaborating with global partners across 14 countries, leading program training to ensure consistency and program success. Through these efforts, I helped increase student recruitment by 24% over the previous year and created standard operating procedures along with a comprehensive new-hire training program to streamline operations and enhance onboarding.

Aug 2010 – Jun 2011 · 10 mos · Novato, California

• Handled administrative responsibilities including database entry, managing student insurance, coordinating travel quotes, and ensuring visa compliance. Conducted individual interviews with each program participant to support program readiness and success.