Ashana J.

Digital Marketing Specialist

Bengaluru, Karnataka, India10 yrs 9 mos experience

Highly StableAI Enabled

Key Highlights

Led marketing strategies for top brands like Dream11 and Khatabook.
Executed over 30 successful events with 10,000+ attendees.
Developed data-driven marketing campaigns that drove user engagement.

Stackforce AI infers this person is a SaaS marketing leader with expertise in event marketing and data-driven strategies.

Contact

Skills

Core Skills

Event MarketingProduct MarketingProject ManagementGo-to-market StrategyCustomer InsightDigital Media

Other Skills

Analytical SkillsAnalyticsArtificial Intelligence (AI)Audio EditingAudio Post ProductionBudgetingBusiness StrategyCommunicationCustomer Segmentation StrategyData AnalysisData ModelingDemand GenerationDesignDigital MarketingField Marketing

About

Currently leading all things marketing at Plotline, a game-changer in-app engagement platform for product companies worldwide. Loved by brands like Dream11, Khatabook, Jar, Sharechat, Kredivo, Meesho, etc. As the India Marketing Manager at Mixpanel, I was responsible for driving the growth and adoption of the leading user analytics platform in the country. I leveraged my expertise in events and digital marketing to create and execute engaging and impactful campaigns that showcase the value and benefits of Mixpanel to potential and existing customers. Before joining Mixpanel in Jan 2022, I led the event marketing team at Airmeet, a virtual and hybrid events platform. I am passionate about connecting with people, learning new things, and delivering value through innovative and creative solutions. My goal is to help businesses grow and succeed by using data-driven insights and strategies.

Experience

Plotline

Marketing Lead

Mar 2025 – Present · 1 yr · On-site

1. Led go-to-market strategy for product launches, feature releases, and new use cases with a strong focus on enterprise and high-intent accounts, partnering closely with product, sales, and customer success teams
2. Designed and executed enterprise-grade in-app engagement programs (onboarding, contextual nudges, announcements, and lifecycle campaigns) to support activation, feature adoption, and long-term account retention
3. Owned activation and adoption metrics for enterprise customers, working with product and data teams to define success criteria aligned to sales cycles, expansion readiness, and customer outcomes
4. Built advanced segmentation and targeting strategies to deliver role-based, account-level, and use-case-driven in-app experiences across diverse user cohorts
5. Partnered with sales and customer success to support enterprise expansion, renewals, and upsell motions, using in-app engagement to reinforce value realization and deal progression
6. Worked closely with founders and leadership on enterprise positioning, messaging, and ICP refinement, including tailoring narratives for different stakeholders within buying committees
7. Led enterprise-focused event marketing and demand generation initiatives, including webinars, roundtables, and targeted campaigns, to support account-based and sales-led growth motions
8. Established campaign measurement and experimentation frameworks, running A/B tests and iterating based on enterprise engagement, conversion, and retention signals
9. Developed sales enablement and GTM collateral to support complex buying journeys, translating product capabilities into clear, outcome-driven value propositions
10. Acted as the strategic bridge between product, marketing, sales, and customer success, ensuring launches and engagement programs were aligned to enterprise revenue goals and long-term customer success

Event MarketingProduct MarketingDemand GenerationGTMIntegrated MarketingArtificial Intelligence (AI)+4

Mixpanel

India Marketing Manager

Jan 2022 – Mar 2025 · 3 yrs 2 mos

As an India Marketing Manager at Mixpanel, I thrive on the intersection of data-driven insights and creative strategies to create impactful marketing campaigns. My expertise spans across digital marketing, customer segmentation, product positioning, and user acquisition, allowing me to lead cross-functional teams to success.

Go-to-Market StrategyCustomer InsightMarketing AttributionField MarketingDemand GenerationCustomer Segmentation Strategy+8

Airmeet

2 roles

Lead - Marketing

Promoted

Jul 2021 – Dec 2021 · 5 mos

Led internal events of Airmeet with a team of 4 people from conceptualization to execution (Owning airmeet.com/hub/events). Have executed 30+ events & counting (Webinars, Summits, Community & Conferences) with 10,000+ attendees. Featured brands like Google, Uber, Salesforce, MailChimp, VentureBeat, Y Combinator.
At Airmeet, we are committed to helping businesses deliver memorable events and experiences that audiences love.

Go-to-Market StrategyCustomer InsightMarketing AttributionField MarketingDemand GenerationCustomer Segmentation Strategy+8

Event Marketer

Aug 2020 – Aug 2021 · 1 yr

Airmeet's first event marketer. Committed to delivering events that engage and inspire.

Go-to-Market StrategyMarketing AttributionField MarketingMarketing Budget ManagementIntegrated MarketingTableau+3

Webengage

Community Manager-Brand Marketing Team

Jul 2019 – Aug 2020 · 1 yr 1 mo · Mumbai Area, India

1. Conceptualised and Executed WebEngage's in house podcast "EngageCast" which covers stories of exceptional marketers across the world.
2. Produced 30+ episodes in the span of 2 months (season one) and 3 weeks (season two)
3. Hosted guests like Rand Fishkin (Moz) and Lars Lofgren (QuickSprout/KISSmetrics)
4. Organised 3+ webinars and panel discussions with more than 5000+ attendees
5. Managed internal PR with some of the best Indian publications (Brand Equity, Livemint, Economic Times, etc)
6. Organized chapter three of WebEngage's flagship marketing conference "EngageMint" in Dubai, featuring 20+ brands, 400+ marketers (curated), 20+ speakers

Go-to-Market StrategyCustomer InsightMarketing AttributionField MarketingMarketing Budget ManagementIntegrated Marketing+5

Hustler's daily podcast

Founder and Host

Jan 2018 – Jul 2019 · 1 yr 6 mos · Mumbai, Maharashtra, India

Merged with WebEngage.
One night of fun discussion with a friend led me to the making of this podcast. There were times when I used to be back from office at 10 and edit the episode till 3 in the morning for the release. After a period of multiple iterations, Avishi and Victor joined me in who later became the soul and hands of the series. Today, Hustler's Daily Podcast stands at 20 Quality episodes of stories ranging from Fintech, AgriTech, Non-Profit, SaaS, Service etc.
You can check it out at www.anchor.fm/hustlers-daily.

Go-to-Market StrategyMarketing AttributionMarketing Budget ManagementDigital Media

Cnergee technologies pvt. ltd.

Manager -Sales and Marketing

Sep 2016 – Mar 2018 · 1 yr 6 mos · Mumbai Area, India

1. Closed 30 SaaS deals from Sept 2016-March 2018 out of which 11 are major accounts with an overall user base of 100,000 with revenue impact of 75 Lacs
2. Represented Cnergee Technologies for an APAC deal in Cambodia in April 2017.
3. Revenue impact of overall 40% compared to current revenue of the company.
4. Formulated processes for new sales implementation
5. Supervising the implementation of on-board client.

Go-to-Market StrategyMarketing AttributionMarketing Budget ManagementIntegrated MarketingMarketing CampaignsDigital Media+2

Zycus

Marketing Specialist

Jan 2016 – Sep 2016 · 8 mos · Mumbai Area, India

Researching new markets for prospective leads in procurement, sourcing, supply chain and purchasing.
Formulated sales campaign through SFDC (Sales force dot com), Zoominfo, Salestool,Hoovers,LinkedIn.
Located and defined new process improvement opportunities.
Identifying relevant key contact of decision makers from the assigned set of major accounts in a
region.

Go-to-Market StrategyMarketing AttributionDigital MediaSoftware as a Service (SaaS)

Voonik - every woman's personal stylist

Business Development Intern

Aug 2015 – Dec 2015 · 4 mos

Created and managed seller panels for businesses.
Developed strategy for new business on boarding.
Maintained CRM for sales.
Managed deal and products listing for client.

Gadget bucket online marketing llp

Summer Internship

May 2015 – Jul 2015 · 2 mos

Designed Online content for various social media portals.
Designed and maintained technical blogs.
Monetized blogs through SEO and SMB.
Assessed and edited product description.
Applied Google, Facebook, Twitter adwords.
Social Media Branding and Search Engine optimization.

Cry

Causes

Dec 2014 – Apr 2016 · 1 yr 4 mos · Mumbai, Maharashtra, India

Volunteership under CRY
Teaching underprivileged kids in government school . I used to visit government schools on weekends and teach the kids on saturday while on sundays we performend community work like awareness campaigns on education,child labor,MNREGA schemes , child marriage etc. With Cry it was always a fun experience as well as it helped me to grow as a person