Apr 2023 – Dec 2023 · 8 mos · Noida, Uttar Pradesh, India

Dec 2021 – Apr 2023 · 1 yr 4 mos · Noida, Uttar Pradesh, India

Feb 2021 – Dec 2021 · 10 mos · Gurugram, Haryana, India

Jan 2019 – Feb 2021 · 2 yrs 1 mo · New Delhi, Delhi, India

Dec 2016 – Nov 2018 · 1 yr 11 mos · New Delhi Area, India

• Created Brand identity along with identifying Brand Positioning, measuring brand performance & identifying opportunities of growing brand equity.
• Complete identification Development of Product line in the Water Purifiers / Air Purifiers / Water Dispensers. Created exceptional products which challenged bigger brands.
• Successfully acquired customers by implementing digital marketing strategies with essence focus on lowering customer acquisition cost and increase conversion efficiency. Worked with different Affiliate marketing companies like Optimise, Cuelinks, and Vcommission, to help generate leads at effective acquisition cost. Worked on digital marketing mediums like Facebook Ads, Google Ads, and YouTube ads to generate leads. Also analysed progress on SEO, SMM etc.
• Created a dealer network of 170 retail dealers to create alternate sales Channel. Identified Modern Trading Counters like Big Bazaar. Croma to help reduce acquisition cost and improve brand equity.
• Worked with Print Media & FM for brand Promotion. Carried out Promotional activities in Malls and Societies. Free Water testing activity was a grand success with 50 percent conversion compared to 10-20 % conversion on other activities.
• Identified spaces where technology could act as an enabler for faster conversion, easy payments and Great customer experience.

Sep 2011 – Nov 2016 · 5 yrs 2 mos · New Delhi Area, India

• At Travelex , We created a platform to connect over 10,000 vendors in the travel domain to represent their Inventories and listings in order to cater to the 3 Trillion dollar Travel Market that exists in India.
• From Vendor accounts to creation of Digital Wallets , analysed the technology enablers which could help in the accomplishment of the business Goals the company had.
• The product consisted of a huge Marketplace with the management of the data of each vendor.
• Creating great Usability Experiences based on new Design Thought processes was one of the major tasks accomplished here.
• Creating new growth hacking strategies with a intent to acquire maximum vendors to keep the business goal at par
• Resource Management with talent acquisition on a stringent budget was one of the greatest Challenges I faced here.

May 2010 – Jul 2010 · 2 mos · New Delhi Area, India

Apr 2009 – Jun 2009 · 2 mos · Faridabad, Haryana, India