Nov 2024 – Jul 2025 · 8 mos · Bengaluru, Karnataka, India · On-site

Nov 2022 – Jul 2024 · 1 yr 8 mos · Bangalore Urban, Karnataka, India · On-site

• Lead and mentor a dynamic SEO team, orchestrating meticulous SEO audits and technical assessments to optimize website performance and enhance search engine visibility, resulting in a significant increase in organic traffic.
• Collaborate closely with the writing team to conceptualize, create, and optimize high-impact blog content, effectively contributing to a substantial rise in website traffic and user engagement.
• Strategically manage a portfolio of satellite sites, devising and implementing innovative strategies that have led to a remarkable influx of SQL leads, thereby amplifying the overall conversion rate.
• Skillfully employed Account-Based Marketing (ABM) strategies, leveraging advanced tools including Clearbit and Drift, in conjunction with LinkedIn Sales Navigator, to precisely target key accounts and achieve exceptional lead generation and nurturing outcomes.
• Crafted compelling and tailored content for ABM campaigns, exhibiting expertise in brand storytelling and copywriting, resulting in heightened engagement and conversion rates.
• Employ data-driven insights to continually refine SEO and content strategies, conducting thorough data analysis to identify trends, opportunities, and areas for optimization.
• Employ multivariate testing methodologies to optimize landing pages and CTAs, leading to a notable improvement in conversion rates and user experience.

Jul 2022 – Aug 2022 · 1 mo · Bangalore Urban, Karnataka, India

Mar 2021 – May 2022 · 1 yr 2 mos

• Applied strategic thinking skills to drive branding initiatives and execute successful client acquisition strategies, significantly boosting the company's market presence.
• Orchestrated a diverse range of projects, integrating content creation & marketing techniques to craft cohesive campaigns that effectively engaged target audiences.
• Guided the content team by harnessing creative & analytical abilities to facilitate the creation of captivating, high-quality content across multiple platforms.
• Utilized brand storytelling techniques to shape compelling narratives, deepening brand connections and resonating with the intended audience.
• Implemented tactics for conversion rate optimization in client acquisition efforts, contributing to enhanced conversion rates and tangible business growth.

May 2018 – Mar 2021 · 2 yrs 10 mos

Apr 2017 – Apr 2018 · 1 yr · Mohali, Punjab, India · On-site

• Crafted and published 290+ unique technical articles across a spectrum of platforms, showcasing expertise in Technical Content Creation and contributing to a collective readership of over 8 million unique visitors.
• Elevated visitor engagement by orchestrating strategies that resulted in a 26% increase in dwell time, highlighting a keen understanding of Audience Engagement and content optimization techniques.
• Demonstrated leadership by sourcing and nurturing a team of 4 skilled content writers, utilizing Coaching and Mentoring abilities to elevate their proficiency in technical content development.
• Leveraged Data Analysis skills to monitor and evaluate the performance of published content, adapting strategies to align with evolving audience preferences and engagement patterns.
• Employed SEO principles and Copywriting prowess to ensure each article's searchability and readability, driving organic traffic and enhancing the reach of technical insights to broader audiences.

Sep 2016 – Mar 2017 · 6 mos · Remote

• Created comprehensive content pieces for Career Guide, showcasing Content Writing abilities and delivering valuable insights to guide individuals towards their professional aspirations.
• Developed engaging Script Writing for SkilliGen, highlighting adeptness in crafting compelling narratives and messages that resonate with audiences.
• Produced informative Web Blogs for Stellen Infotech, applying Blogging and Web Content Creation skills to enhance online presence and engage target readers.
• Demonstrated versatility in content creation, adapting tone and style to suit varying audiences and platforms, reflecting Adaptability and Audience Segmentation capabilities.
• Collaborated closely with clients to understand their vision, effectively incorporating feedback and ensuring content aligned with their brand identity and messaging, exemplifying Client Collaboration expertise.

Jan 2016 – Sep 2016 · 8 mos · Noida Area, India · Hybrid

• Managed a dynamic team of 6 Writers, overseeing content production and ensuring consistent quality while showcasing Team Leadership and Editorial Management skills.
• Expertly operated as a Teleprompter Handler, facilitating seamless delivery of on-air content and live presentations, underscoring Broadcast Media Proficiency.
• Crafted attention-grabbing Headline Designs that effectively captured readers' interest, demonstrating Copywriting expertise and understanding of audience engagement.
• Thoroughly conducted Proofreading tasks, meticulously reviewing content to eliminate errors and enhance clarity, reflecting an Attention to Detail and commitment to accuracy.
• Collaborated closely with writers, offering constructive feedback and suggestions for improving content quality, showcasing Editorial Collaboration and Communication skills.

Jul 2015 – Dec 2015 · 5 mos · Gurgaon, India · On-site

• Managed end-to-end CRM processes, efficiently handling customer interactions and nurturing relationships, showcasing Customer Relationship Management skills.
• Successfully structured a comprehensive logistics plan for delivery partners, optimizing operations and demonstrating Logistics Coordination abilities.
• Contributed to the order processing unit, ensuring smooth and timely execution of orders, reflecting Order Management expertise.