Jan 2025 – May 2025 · 4 mos · Noida, Uttar Pradesh, India · On-site

Apr 2024 – Oct 2024 · 6 mos · Delhi, India · Hybrid

• Spearheaded integrated, multi-channel marketing campaigns across content marketing, SEO, email, webinars, ads and social - resulting in a 5X increase in lead acquisition and a consistent $100K quarterly revenue boost.
• Collaborated with product, sales, and design teams to deliver a seamless customer experience across touchpoints, increasing SQLs by 15% through improved sales enablement materials (case studies, sales decks, product pages).
• Led the end-to-end setup and optimization of marketing automation workflows using Pardot, Salesforce, and Mailchimp, improving lead nurturing efficiency and driving a 25% MoM increase in MQLs.
• Directed content strategy and messaging revamp across the company website from Wordpress to Webflow, resulting in a 100% increase in engaged sessions and improved demo conversion rates.
• Executed account-based marketing (ABM) campaigns to target high-value enterprise accounts, improving engagement and deal velocity within strategic segments.
• Directed the positioning and GTM strategy for marquee campaigns like DataFAIR, leading to a 300% spike in attendee engagement and a surge in post-event conversions.
• Developed content-led demand gen playbooks focused on product education and bottom-funnel acceleration, aligning closely with customer lifecycle stages.
• Defined KPIs, built dashboards, and instituted regular campaign retrospectives - creating a performance-driven, test-and-learn culture within the team.
• Played a key role in brand transformation - shaping a distinctive, bold voice that positioned Elucidata as a category thought leader and attracted 2 high-profile partnerships in under six months.

Jul 2022 – Apr 2024 · 1 yr 9 mos · Delhi, India · Hybrid

• Spearheaded website traffic optimization (10% M-o-M) to drive demand and generate leads (MQLs & SQLs) by crafting compelling content (videos, whitepapers, case-studies, blogs etc.) to fuel the brand’s digital marketing engine.
• Managed end-to-end strategy, planning, and executing the content & brand calendar responsible for website landing pages, content collaterals, social media and more.
• Managed new customer acquisition strategies via paid and organic search, partnerships, events, email & database marketing and other online and offline initiatives.
• Established thought leadership by identifying & developing new avenues for brand promotions in the form of podcasts, webinars, white papers etc.
• Improved brand presence through marketing initiatives like influencer marketing and CEOs networks.

Jul 2021 – May 2022 · 10 mos · Delhi, India

• Developed and executed a comprehensive content strategy that significantly enhanced brand awareness, engagement, and lead generation across various channels.
• Led a cross-functional team to develop content tailored for branding, SEO, and customer retention.
• Executed LinkedIn ads to drive growth and leads.

Jul 2020 – May 2021 · 10 mos

• Led a team of 10 content writers to produce and publish 30K words per month of SEO-optimized travel content for 500+ destinations, achieving first-page rankings for over 1,000 pages and driving 100% YoY organic growth.
• Also managed end-to-end execution of social media calendar on Meta and Instagram.

Apr 2017 – Jul 2020 · 3 yrs 3 mos

Feb 2016 – Sep 2018 · 2 yrs 7 mos · Naraina, New Delhi

• Solely responsible for conceptualizing and copywriting the entire Archies & Hallmark Card series (for 15-20 seasons' greetings monthly + festivals), 50+ product line-ups for landmark festivals and important family events & occasions.

May 2015 – Feb 2016 · 9 mos · Green Park, New Delhi

• Part of the initial core operations team for the chat-based hyperlocal delivery startup (seed funded by Sequioa Capital) to meet the steep 70% conversion ratio target, with over 100 daily requests.