Jun 2023 – Jun 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

• Established and drove marketing efforts for Frontlyne.
• Ideated and executed end-to-end marketing strategy for B2B SaaS company Frontlyne.
• Conducted thorough market research and created branding for Frontlyne including brand positioning, customer and brand personas, logo, company values and more
• Created a fully functioning SEO and CRO optimised website with content and Google Analytics while also setting up the company’s LinkedIn presence
• Successfully planned and executed Frontlyne’s UAE market entry through an international convention in November 2023
• Planned and executed content strategies - webinars, videos, static posts, etc for Frontlyne on LinkedIn and website which helped in build brand awareness and lead generation
• Created and submitted case studies for the prestigious Brandon Hall Group Awards and successfully won two awards at its Excellence for Technology Awards 2023

Dec 2021 – Mar 2023 · 1 yr 3 mos · Bangalore Urban, Karnataka, India

• Successfully established Livspace's visual inspirational category 'Design Ideas' with end-to-end management of content creation, publishing, and distribution across multiple regions, including India, Singapore, Malaysia, and KSA.
• Led a team of 15 interior designers/design associates and 7+ content writers to develop a sustainable and scalable content engine. Significantly increased the team's content production, expanding from 100 designs per quarter to 1,500 designs per month, while maintaining a sustainable cost structure.
• This surge in production resulted in a 70% increase in website traffic and a 93% growth in potential leads, significantly contributing to the company's revenue within a year.
• Collaborated closely with Performance Marketing (SEO/CRO), Product, and Social Media teams to optimize click-through rate (CTR), conversion rate (CVR), drive organic traffic, generate leads, and expand into new markets and categories.
• Diligently monitored website content's performance, identified growth opportunities, and executed best content practices, staying up-to-date with market trends, and exploring new AI tools to enhance performance, running pilots and implementing findings.

Oct 2019 – Jun 2021 · 1 yr 8 mos · Dubai, United Arab Emirates

• Handled product listing for two departments: Furniture and Kids, starting from stock anticipation, discussion with buyers, product styling and shoot, attribute enhancement to taking products live on the website
• Assisted in 4 new territory launches (Kuwait, Oman, Egypt and Qatar) by furnishing and uploading QC’ed product data whilst working collectively with the project and the tech team
• Managed advance website listing with 95%+ live rate while actively prioritizing campaigns and new assortments
• Lead product shoots and implement similar product look and tone on the website to match customers’ store experience. This involved managing style, room looks, props and mediating theme alignment with buyers, stylists, photographers and the content team
• Continuously improve website content in terms of imagery, titles, descriptions, attributes, new category setups and regular QC for seamless customer experience
• Acted as a point of contact and catered to multiple teams’ e-commerce requirements: buying, customer care, marketing, visual merchandising, photographers, stylists and content creation team

Dec 2017 – Oct 2019 · 1 yr 10 mos · Dubai, United Arab Emirates

• Managed content creation and website product upload for 4 in-house brands: Max, Splash, Shoemart and Home Centre while leading a team of copywriters
• Reduced costs, improved flexibility and provided better product content by building and training a team of in-house copywriters in the Bangalore branch
• Created data driven content guidelines with examples that served as reference points for writers and effective content designs for new product assortments by liaising with stakeholders
• Helped build SEO rich content and reduced error rate by 15% by creating copywriting guidelines for all seven in-house brands
• Set KPIs for the internal and external team of writers and conducted regular quality control checks through weekly catch ups to ensure the guidelines were adhered to
• Identified and reported issues with the Product Lifecycle Management system and coordinated with the software engineering team in prioritising resolutions based on ROI
• Worked closely with brand managers to review progress, held weekly review meetings with stakeholders and translated business requirements to actionable plans

Sep 2016 – Sep 2017 · 1 yr · Mumbai Area, India

• Created and executed social media content for brands across all major social media platforms – Facebook, Twitter, Instagram and YouTube
• Conceptualised, executed and promoted brand campaigns and product launches. Managed existing brand influencers and established new influencer relations
• Organised brand launches with celebrities and influencers for Gillette Venus and SBI Life Insurance and contributed to business development by crafting business pitches
• Used multiple social analytical tools and presented monthly engagement reports to stakeholders