Aditya Dey (Adi)

Business Development Executive

India5 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in customer retention strategies.
  • Proven track record in email marketing success.
  • Skilled in optimizing e-commerce performance.
Stackforce AI infers this person is a Marketing Specialist with a focus on Customer Retention and Email Marketing in the E-Commerce sector.

Contact

Skills

Core Skills

Customer RetentionEmail Marketing

Other Skills

A/B TestingArtificial Intelligence (AI)BloggingCommerceCommunicationComputer ScienceContent StrategyCopywritingCreative WritingCustomer JourneysCustomer Relationship Management (CRM)Data AnalyticsDigital MarketingE-CommerceE-commerce Optimization

About

I help businesses retain customers profitably, at scale. You are here to grow your business. But first, you need to understand this... "You make money on the front end, you build your wealth on the backend" as Dan Kennedy astutely noted. This philosophy underscores the essence of my approach – prioritizing long-term customer loyalty over short-lived gains. See, most online businesses scale by bringing on new customers. And it works. But it isn't efficient. As in today's climate, the most efficient business will always trump its competition. Example - eCom business A acquires 5000 new customers a month. But they only send 1 email per week, and only turn 300 of those 5000 new customers into repeat buyers in the first month. eCom business B acquires 5000 new customers a month. But they email their list with a healthy frequency and turn 1200 of those 5000 new customers into repeat buyers in the first 30 days. And that's how we can conclude - eCom business B is running a more efficient business. In today's fiercely competitive landscape, where advertising costs soar and market saturation intensifies by the day, mastering the art of effective email marketing is no longer just advantageous – it's indispensable. Email marketing serves as the secret weapon behind many brands' exponential growth, providing a reliable safety net of consistent revenue month after month. By nurturing customer relationships through strategic email marketing, businesses can not only boost their Average Order Value (AOV) and extend customer lifetime value (LTV) but also fortify their bottom line without inflating ad spending. [ increasing significant revenue of your store in the first 29-49 days ] With a passion for innovation and a proven track record of delivering measurable success, I'm dedicated to empowering businesses to thrive in an increasingly competitive landscape through the strategic utilization of email marketing. Let's connect for a quick chat. You can reach me at adityad.workk@gmail.com.

Experience

5 yrs 7 mos
Total Experience
1 yr 10 mos
Average Tenure
5 yrs 5 mos
Current Experience

10xtd

Marketing Manager

Jan 2023Mar 2023 · 2 mos · Remote

  • All things marketing

Altinven - a marketplace for unlisted shares, pre ipo shares, esops

Marketing Manager

Sep 2021Dec 2022 · 1 yr 3 mos

Self employed

Freelance Copywriter

Jan 2021Jun 2021 · 5 mos

Freelance (self employed)

Retention Specialist

Nov 2020Present · 5 yrs 5 mos

CommunicationA/B TestingCustomer JourneysE-CommerceEmail StrategyProblem Solving+17

Dialabank.com

Freelance Copywriter

Nov 2020Jan 2021 · 2 mos

Trustmedi

Marketing Manager

Sep 2020Feb 2021 · 5 mos

Unschool

Copywriter

Apr 2020May 2020 · 1 mo · Kolkata, West Bengal, India

Education

University of Calcutta

Bachelor of Commerce - BCom — Accounting and Business/Management

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