Jan 2021 – Apr 2021 · 3 mos · Gurugram, Haryana, India

• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Measure site traffic, identify and evaluate new digital technologies
• Optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

Feb 2018 – Nov 2018 · 9 mos

• Analyzing our brand positioning and consumer insights
• Helping shape and communicate our vision and mission
• Translating brand elements into plans and go-to-market strategies

Feb 2017 – Jan 2018 · 11 mos

• Helps to detail, design, and implement marketing plans for each product or service being offered
• Contributes information, ideas, and research to help develop marketing strategies
• Sets marketing schedules and coordinates with colleagues, sponsors, media representatives, and other professionals to implement strategies across multiple channels
• Develops sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
• Answers questions from clients about product and service benefits
• Maintains excellent relationships with clients through superior customer service
• Tracks sales data and works to meet quotas or sales team goals
• Analyses trends, data, demographics, pricing strategies, and other information that can potentially improve marketing and sales performance
• Creates and presents regular performance reports for managers and executives

Jan 2017 – Jan 2021 · 4 yrs

• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Promote the brand’s products and services on various social media channels.

Jul 2016 – Jan 2017 · 6 mos · Bengaluru, Karnataka, India

• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.

Feb 2016 – May 2016 · 3 mos · Bengaluru, Karnataka, India · On-site

Nov 2015 – Dec 2015 · 1 mo · Bengaluru, Karnataka, India

• Collect and analyze data through modern and traditional methods on consumers, competitors and the market place
• Devise and design qualitative and quantitative custom market research projects
• Perform qualitative and quantitative analyses to identify opportunities for product expansion
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text and presenting results
• Make recommendations for feasible methods for market penetration
• Proactively share and present market research reports and data analysis throughout the organization