R

Ramya K

Product Marketing Manager

Bengaluru, Karnataka, India5 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • 5 years of dynamic experience in product marketing.
  • Expertise in B2B marketing initiatives.
  • Proven track record in scaling tech products.
Stackforce AI infers this person is a Product Marketing Specialist with a strong focus on B2B tech and digital marketing.

Contact

Skills

Core Skills

Product MarketingDemand GenerationBrand PositioningDigital MarketingMarketing StrategyPerformance MarketingProduct ManagementB2b MarketingGraphic DesignContent StrategyEmail MarketingSocial Media Optimization

Other Skills

Amazon Marketing Services (AMS)BloggingBrandingBranding & IdentityBusiness-to-Business (B2B)CanvaCommunication skillsContent MarketingDigital adsFacebookFacebook AdsFacebook Ads ManagerGo-to-Market StrategyGoogle AdsGoogle Adwords Professional

About

Hello Everyone, I'm Ramya, a self-made product marketer with 5 years of dynamic experience. My expertise lies at the intersection of marketing and technology, where I’ve focused my efforts on B2B initiatives, consistently driving impactful results in the tech product space. Beyond my professional endeavors, I'm passionate about life and enjoy creating content on marketing and business to educate and engage others. I’d love to connect with like-minded professionals here on LinkedIn.

Experience

Neetable

Product Marketing Specialist

Mar 2024Present · 2 yrs · Bangalore Urban, Karnataka, India

  • Scaling the revolutionary healthcare logistics tech product bridging the gap between pharmacies and patients.
Content StrategyProduct LaunchProduct MarketingBranding & IdentityTeam ManagementTeam Leadership+3

Phox health

Digital Marketing Manager

Mar 2024Present · 2 yrs · Bangalore Urban, Karnataka, India · On-site

  • Scaling the revolutionary healthcare logistics tech product bridging the gap between pharmacies and patients.
MessagingProduct LaunchProduct MarketingTeam ManagementTeam LeadershipBrand positioning+2

Self-employed

Digital Marketing Consultant

Sep 2023Mar 2024 · 6 mos · Bangalore Urban, Karnataka, India · Remote

Content StrategyStrategyDigital adsDigital MarketingBranding & IdentityOrganic Marketing+7

Uniqin.ai

Performance Marketing Specialist

Apr 2023Sep 2023 · 5 mos · Bengaluru, Karnataka, India · On-site

  • Significantly boosted sales by 3X within a brief 3-month period for a cutting-edge oral care brand on Amazon.
  • Achieved an exceptional 5X growth rate for a direct-to-consumer (D2C) herbal tea brand, reaching sales totaling 6,00,000 Lakhs in just 2 months.
  • Played a key role in the development of uniqin.ai products, with a focus on enhancing the Ad Scheduler module and Keyword Harvesting through advanced machine learning techniques.
  • Demonstrated a strong collaborative spirit by fostering a harmonious working relationship between the marketing and product teams, resulting in data-driven product improvements.
  • Successfully onboarded 2 high-value sellers for uniqin.ai, generating nearly 2 lakhs in additional business revenue.
  • Provided leadership and guidance to a team of performance marketing interns, imparting essential skills for various tasks.
  • Strategically engaged in Amazon SEO initiatives, effectively increasing order volumes for all 12 sellers.
  • Skillfully managed a portfolio of 12 clients, delivering exceptional 2X growth in results for the majority of them.
TeamworkContent StrategyStrategyPerformance MarketingProduct MarketingProduct Management+11

Earning designs

Digital Marketing Executive

Nov 2021Mar 2023 · 1 yr 4 mos · Bangalore Urban, Karnataka, India · Hybrid

  • Executed ABM campaigns on LinkedIn targeting Indian SMBs for one of the world's largest tech companies and generated 60 MQLs in 2 months with a budget of Rs 2.5 lakhs.
  • Organically increased the followers of the Company’s LinkedIn page from 200 – 4.4K within 6 months through strong Content Marketing and Outbound Strategies.
  • Managed Product Marketing of SAAS-based Meal Prep Software and generated leads using Omnichannel marketing as well as closed deals through collaboration with sales.
  • Expert in preparing high converting marketing proposals for industries such as IT, Manufacturing, and Machinery in both B2B and B2C segments.
  • Ran Lead Generation campaigns for big-tech brands like Amazon, Microsoft, IBM, and Red Hat as well as generated MQLs on budget through Performance Marketing
  • Proven experience in running Brand Awareness campaigns for various B2B and B2C clients and increasing the targeted following base
  • Leading a team of four, including junior marketers and writers, and delegating work according to schedules
  • Successfully ran demand and lead generation campaigns (Organic & paid) for various Indian and Global B2B Clients and generated the desired ROI.
  • Intensively involved in Market research & Go To marketing strategy for SAAS Products.
  • Developed high-converting investor and sales decks for a US-based loyalty program client
  • Actively involved in Business Development, attended many networking events, nurtured contacts and brought projects in.
TeamworkContent StrategyStrategyPerformance MarketingProduct LaunchEmail Marketing+23

I cap financial services

Digital Marketing Intern

Mar 2021Jun 2021 · 3 mos · Bangalore Urban, Karnataka, India · On-site

  • Designed infographic posts for various Social Media Platforms and also created short videos for Instagram reels and YouTube shorts.
  • Designed reports on Social Media activities on a weekly basis and also designed marketing plans to promote various products.
  • Hashtag research and analysis, Influencers Outreach, Design content calendars, Video and posts creation for various Social Media Platforms.
  • Researched image content online as a part of content marketing strategy, Designed the post on mutual funds.
  • Created a report on Weekly Plan for Content Marketing on Social Media and Content strategies to increase the following base on Facebook/Instagram, Linkedin, and youtube
  • Brainstormed a few strategies to increase followers on Instagram organically and also found the best time to post in order to get high engagement.
  • Researched effective keywords for LinkedIn and segregated them.
  • Redefined the Instagram hashtags list.
  • Requested the employees to open the LinkedIn account and follow our page and also helped a few employees to do the same.
  • We received few responses for Instagram DMs, I captured their contact details and shared them with Team
  • Designed various marketing plans to promote forex application and shared them with the team.
  • Researched on forex dedicated influencers and YouTubers, captured the same.
  • Researched Video content ideas on our niche, captured them, and shared the same.
  • Collection of data from Facebook for calling purposes.
  • Designed video content on replacements, captioned and added required keywords for better reach.
  • Researched keywords analysis on finance and stock market using various tool
TeamworkContent StrategyStrategyGraphic DesignBranding & IdentityOnline Marketing+3

Millennium ims private limited

Network Engineer (Digital marketing exposure)

Aug 2019Nov 2020 · 1 yr 3 mos · Greater Bengaluru Area · On-site

  • Organically increased the followers of the Company’s Linkedin page from 200 - 2200 within a week by consistently posting engaging content.
  • Enthusiastically created content for the company’s social media platforms such as Facebook, Linkedin, Twitter, and YouTube and also optimized the sites by adding the required keywords and increased the posts engagements. Keep them up-to–date.
  • Brainstormed new and creative Email Marketing strategies on various services we offer, ran 7 different email campaigns and got appreciable responses.
  • Passionately had 150+ cold calling for Partnerships/Collaboration with different Indian based companies, and also conducted meetings with around 15 prospects.
  • Successfully contacted 90+ senior level executives on Linkedin and also got on calls with 10 Prospects.
  • Actively Attended 10 Executive touchpoint meetings and also captured the Minutes of Meeting for future reference.
  • Consistently uploaded blog articles on the company’s website and also worked on “Off–page SEO” to increase the website traffic.
  • Collaborated with the Website vendor for the addition/deletion of pages and optimization of the website as per our requirements.
  • Co-ordinated with the Content vendor for the content on the website, Search engine optimization of the blogs as per the activated plugins and requested and coordinated for the Ad-hoc articles and content creation as per requirement.
  • Encouraged employees to give reviews about the Company on Glassdoor.
  • Sincerely worked on different tasks assigned by senior-level employees
  • Proactively monitored a client’s network infrastructure remotely using quickly learned PRTG tool which is a network monitoring software and also acknowledged the down sensors through emails.
  • Also as a Helpdesk Executive and attended calls and carry out basic level troubleshooting. If necessary escalated the calls to the senior level and raised a ticket on ServiceNow
TeamworkContent StrategyEmail MarketingBranding & Identitycontent writingDemand Generation+3

Education

Bangalore Institute of Technology

Computer and Information Sciences — General

Jan 2014Jan 2018

Vijaya Collage ,Jayanagar

12th — PCMB

Jan 2012Jan 2014

NSVK School

schooling — student

Jan 2000Jan 2012

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