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Laura Porter

CEO

Arlington, Virginia, United States23 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Proven ability to drive engagement and clarity.
  • Expertise in change management across industries.
  • Strong background in strategic communications and marketing.
Stackforce AI infers this person is a strategic communications expert with a focus on customer experience across multiple industries.

Contact

Skills

Core Skills

Strategic CommunicationsChange ManagementCustomer ExperienceInternal CommunicationsMarketing StrategyPublic AffairsMedia RelationsCommunity Relations

Other Skills

Artificial Intelligence for BusinessBusiness-to-Business (B2B)CommunicationCrisis CommunicationsEditingInterpersonal SkillsLeadershipMarketingNewslettersNonprofitsOnline CopyOp-edsProfessional CommunicationPublic RelationsSocial Media

About

I'm a communications, marketing, change management, and customer success leader with a proven ability to bring clarity, purpose, and momentum to complex initiatives. I partner with clients across multiple industries, including aerospace, technology, healthcare, food and beverage, government, and telecommunications, to craft messaging that inspires engagement, drives sales and adoption, and makes change feel personal and purposeful. I keep the focus on what truly moves people, not just what moves the metrics, whether guiding the rollout of new tools and products, shaping culture, or building support for mission-critical programs. Specialties: technical and creative writing, employee experience, sales enablement, web and application testing, newsletter, website, and social media content creation, employee engagement, media relations, video creation, community relations, internal and external communications strategy, training, marketing, public affairs, brand and identity building.

Experience

Festive road

Internal Communications and Change Management (Festive Road @Amazon)

Sep 2024Jun 2025 · 9 mos · Arlington, VA · Hybrid

  • Drive global engagement for Amazon Meetings & Events by delivering impactful internal communications across Slack, wiki, email, and multimedia. Increased program awareness by 2.5% in one quarter and Slack followers by 161% in five months. Recognized for breaking down silos and fostering collaboration. Used GenAI to distill insights from customer feedback and streamline content creation with accuracy and speed.
Customer ExperienceStrategic CommunicationsChange ManagementStakeholder EngagementArtificial Intelligence for Business

Holler communications, llc

Principal

May 2015Present · 10 yrs 10 mos · Arlington, VA

  • Partner with clients across government, tech, and industry, including HHS, AVN Corporation, Laguintas, LivePerson, and the IRS, to deliver strategic communications that drive engagement, clarity, and change. Led human-centered design HHS LymeX Innovation communications effort, improved executive alignment at a top AI firm, and supported Agile adoption at the IRS with tailored messaging that eased resistance and boosted buy-in. Secured new business through targeted networking and built a reputation as a trusted communications and CX generalist. Blended storytelling with CX/UX, Agile, and digital transformation to support culture change and customer success.
Business-to-Business (B2B)WritingSocial MediaCommunicationInterpersonal SkillsUser Experience (UX)+6

Phase one consulting group

Business Consultant

Jul 2011May 2015 · 3 yrs 10 mos · Alexandria, VA

  • Supported digital transformation, internal communications, and technology adoption for federal clients including the DOT and U.S. Forest Service. Boosted eMNEPA newsletter readership 4x through a full redesign and led a major data research project with 70+ interviews that shaped future data management practices. Created engaging newsletters, web content, and executive messaging, including speeches and reports used in Congressional briefings, that built support for IT initiatives. Produced training materials and conducted tool and CMS training for hundreds of users. Led web content strategy and post-migration enhancements to improve usability, accessibility, and stakeholder engagement across digital platforms.
WritingCommunicationInterpersonal SkillsWeb StrategyStakeholder EngagementInternal Communications

Independent contractor

Independent Freelance Communications and Marketing Strategist

Nov 2010Jul 2011 · 8 mos

  • Provided marketing and communications strategy for clients including Time Warner Cable and Blue Capture Consulting. Created collateral, advertising, and media materials, and developed web, brochure, and presentation content. Delivered creative, research-informed strategies that aligned messaging with brand goals and market needs.
WritingCommunicationInterpersonal SkillsMarketingMarketing Strategy

Alutiiq, llc

Communications Strategist (contractor)

Jun 2008Oct 2010 · 2 yrs 4 mos

  • Led marketing and public affairs efforts for the DoD’s National Security Education Program, boosting awareness and recruitment for The Language Flagship. Delivered brand and social media training to university partners and managed the development of key outreach materials, including the Annual Review, newsletters, and videos. Directed content, design, and vendor coordination to support strategic messaging across web, print, and digital channels.
WritingSocial MediaCommunicationInterpersonal SkillsWeb StrategyStakeholder Engagement+1

Sprint nextel

3 roles

Communications Manager

Promoted

May 2006Feb 2008 · 1 yr 9 mos

  • Served as a regional spokesperson for Sprint, managing media relations across the Mid-Atlantic. Secured coverage through press releases, industry articles, and media outreach while providing PR guidance to internal clients. Led crisis communications, developed daily news briefings for executives, and trained junior staff on media response and messaging.
WritingCommunicationInterpersonal SkillsMedia Relations

Specialist, Public and Community Relations

Promoted

May 2004May 2006 · 2 yrs

  • Led high-profile community engagement initiatives, including Sprint’s presence at the Larry King Cardiac Foundation Gala and the relaunch of the Nextel Community Connect program. Managed nonprofit partnerships, corporate sponsorships, and charitable giving strategy. Also spearheaded a recycling public affairs campaign that earned national media coverage in The Washington Post.
WritingInterpersonal SkillsCommunity Relations

Team Assistant

May 2002May 2004 · 2 yrs

  • Supported the Director of Corporate Communications at Nextel by managing media inquiries, creating daily news reports, and coordinating schedules. Played a key role in producing the company’s Annual Report—liaising with design and print vendors, organizing executive photo shoots, editing content, and verifying facts for accuracy.
Writing

Education

University of Delaware

Bachelor of Arts (BA) — Communications

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