A

Anna Ratala

CEO

New York, New York, United States17 yrs 9 mos experience
Highly Stable

Key Highlights

  • Founded Zvook, transforming podcast advertising.
  • Created Slush Singapore, connecting 7,000 startups.
  • Recognized as a marketing maverick in 2023.
Stackforce AI infers this person is a MarTech and SaaS expert with a strong entrepreneurial background.

Contact

Skills

Core Skills

Sales ManagementConsultative SellingSoftware SalesDirect SalesMarketingSales And MarketingPublic SpeakingLeadership DevelopmentCopywritingFinancial Services

Other Skills

Account ManagementBusiness-to-Business (B2B)CRMCold CallingComplex SalesConsultingDigital MediaEnterprise SoftwareInternational SalesInterpersonal SkillsLeadershipMarketing StrategyNew MediaPresentation SkillsPresentations

About

Business leader and tech enthusiast. Entrepreneur. Storyteller at heart. Built two ventures in two different markets. Women founders receive only 2.5% of global venture capital. I'm one of them. Moved to America with 2 suitcases and became one of the top leaders in audio tech. Built a venture-backed startup Zvook, a platform transforming podcast advertising from spreadsheets into a click of a button. Highlighted as one of the "marketing mavericks redefining the industry" (U.S. Venture News 2023). Previously founded Slush Singapore, one of Asia's leading tech startup events, inspired by the global Slush movement in Finland. Started with no money, no team, no experience. In three years, Slush Singapore gathered 7,000 startups, investors & media from 60+ countries. Featured in Entrepreneur, Branding in Asia, TechCrunch, Business Insider, Podcast Movement, Venture Insider, Entreprenista, Podfest etc. Foodie, world traveler, champagne lover.

Experience

Redcircle

Marketing Director

Mar 2025Present · 1 yr · New York, United States

  • Rewriting the rules of podcast advertising.

Zvook.co

Founder & CEO

Jun 2020Dec 2024 · 4 yrs 6 mos · New York, United States

  • Transforming podcast advertising from spreadsheets into a click of a button to make it easy, instant and transparent with the help of data and AI.
  • Brands such as Panasonic, MRM McCann, maude, Four Sigmatic, Rocket Money etc. use Zvook to run national podcast advertising campaigns. America's biggest networks such as iHeart Media, PRX, Audioboom etc. use Zvook to grow their podcast advertising revenue.

Antler

Entrepreneur In Residence

Jan 2019Jun 2019 · 5 mos · Singapore

  • One of 100 global founders in the cohort as a part of Antler's startup generator program. Co-founded a startup that Antler invested in after the program.
  • www.antler.co

Slush

Founder & CEO of Slush Singapore

May 2016Apr 2019 · 2 yrs 11 mos · Singapore

  • One of Asia's leading tech startup events. Part of Singapore Week of Information and Technology (SWITCH). Slush Singapore was created as a platform bridging Southeast Asia with the rest of the world, connecting founders and helping the next generation of entrepreneurs forward.
  • Started with no money, no team, no experience. Just a story that people wanted to be a part of. In three years grew to 7,000 attendees from 60+ countries and became the talk of the town for the most exciting startups, investors and media.
  • Strongly community-driven, Slush Singapore welcomed 300 volunteers each year from students to entrepreneurs to community members to create the event from the grounds-up.
  • www.singapore.slush.org

Pinecone

Owner & CEO

Apr 2015Apr 2016 · 1 yr · Singapore

  • Singapore-registered business offering fractional Sales Director services to help tech companies enter the Southeast Asian market via Singapore as a hub.
  • www.pinecone.com.sg

Meltwater group

2 roles

Sales Manager

Jul 2012Sep 2014 · 2 yrs 2 mos · Singapore

  • Responsible for driving sales in Southeast Asia, acquiring new clients & establishing lasting client relationships across the region. Strong consultative approach in the field of online & social media solutions. Client portfolio includes some of the biggest brands across various sectors, with a special focus on hospitality, technology, education & entertainment.
  • Managing a team of sales consultants in a fast-paced SaaS business environment. Leading & mentoring the team in terms of sales skills, leadership qualities & personal growth.
  • A member of the Southeast Asia & Japan Management Team, taking part in recruitment and strategic decisions on office level and region-wide.
  • www.meltwater.com
Consultative SellingSoftware SalesSales ManagementSolution SellingInternational SalesSales Strategy+3

Sales Consultant

Sep 2011Jun 2012 · 9 mos · Singapore

  • Responsible for driving sales in Southeast Asia, acquiring new clients & establishing lasting client relationships across the region. Strong consultative approach in the field of online & social media solutions. Client portfolio includes some of the biggest brands across various sectors, with a special focus on hospitality, technology, education & entertainment.
  • www.meltwater.com
Software SalesDirect SalesSales PresentationsCold CallingSales OperationsPresentations+2

Da vinci media

Marketing Executive

Nov 2010Mar 2011 · 4 mos · Berlin Metropolitan Area

  • Developing the company's marketing & PR activities in the Eastern European markets. Contributing to the graphic design and planning of the marketing material. Responsible for social media activities of the company and participating at partner co-operation.
  • www.davincimedia.tv
CopywritingInterpersonal SkillsNew MediaDigital MediaSales and MarketingPresentations+1

Nitro id

Concept Designer & Copy Writer

Nov 2009Apr 2010 · 5 mos · Lappeenranta, Finland

  • Working with clients to develop various marketing campaigns. Creating content for marketing campaigns, presentations & websites.
  • www.nitroid.fi
CopywritingInterpersonal SkillsSales and MarketingPresentationsPresentation Skills

Junior chamber international

Member of the Chamber

Jan 2009Dec 2010 · 1 yr 11 mos · Lappeenranta, Finland

  • A global network of young leaders and entrepreneurs.
  • 2009: Local Project Manager for "Young Manager of the Year".
  • 2009: 1st place in the Speech Competition, Regional Championship of the Eastern District.
  • 2009: 1st place in the Debate Competition, Regional Championship of the Eastern District.
Interpersonal SkillsPresentationsPublic SpeakingLeadership DevelopmentPresentation Skills

City of lappeenranta

City Councilor

Jan 2009Oct 2010 · 1 yr 9 mos · Lappeenranta, Finland

  • Elected by the citizens in the municipal election of Lappeenranta.
  • Additional positions of trust: Vice President of the Committee on Sports and Youth, Vice Member of the City Government Board, Member of the Regional Council.
  • Initiatives: Increasing the transparency of local decision making by broadcasting the city council meetings live on the city's website (implemented in 2010).
  • www.lappeenranta.fi
Interpersonal SkillsPresentationsPublic SpeakingPresentation SkillsLeadership Development

Mediakolmio oy

Copy Writer

Dec 2008Jun 2009 · 6 mos · Lappeenranta, Finland

  • Working with clients to develop various marketing campaigns. Creating content for marketing campaigns, presentations & websites.
  • www.mediakolmio.fi
CopywritingInterpersonal SkillsSales and MarketingPresentations

City of lappeenranta

Deputy Project Coordinator

Mar 2007Sep 2008 · 1 yr 6 mos · Lappeenranta, Finland

  • Financial coordination of a 3-million-euro EU project portfolio containing projects the city of Lappeenranta was involved in and/or was responsible for administrating (Interreg, ESR etc.).
  • Budget updates, financial reports and cooperation with international project partners from various countries, such as Russia.
  • www.lappeenranta.fi
Financial ServicesInterpersonal SkillsPublic SpeakingLeadership Development

Enklaavi ry

Editor-in-Chief & Member of the Executive Board

Jan 2006Dec 2006 · 11 mos · Lappeenranta, Finland

  • Student Union of Business Administration Students, Lappeenranta University of Technology.
  • Tasks as the Editor-in-Chief of the student magazine Kyylef: content creation, writing articles and recruiting other writers, responsible for the layout of the magazine.
  • Tasks as the Board Member: student-level decision making, planning and organizing events, building & executing the strategy of the student union.
  • www.enklaavi.fi
CopywritingInterpersonal Skills

Southeast finland and st.petersburg region brussels office

Assistant

May 2005Nov 2005 · 6 mos · Brussels Metropolitan Area

  • A regional EU office for Southeast Finland and St.Petersburg region.
  • Gathering the relevant information from the EU-level & communicating back to the regional stakeholders. Representing the region towards the EU authorities. Organizing events, visiting programs & small seminars for local, regional & national visitors. Updating the website of the office.
Interpersonal Skills

Education

Aalto University

Executive MBA

Jan 2014Jan 2015

LUT University

Master of Science (M.Sc.) — Economics and Business Administration

Jan 2004Jan 2010

LUT University

Bachelor of Science (B.Sc.) — Economics and Business Administration

Jan 2004Jan 2010

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