Paree Punnj

Associate Consultant

Bengaluru, Karnataka, India10 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 4X app engagement increase through content strategy overhaul.
  • 5X user growth with customer-centric growth strategies.
  • 2.5M+ global readers impacted through compelling content initiatives.
Stackforce AI infers this person is a content strategy expert in the tech and marketing sectors.

Contact

Skills

Core Skills

Content StrategyBrand EngagementGtm StrategySales EnablementContent DevelopmentInternal CommunicationMarketing StrategyFinancial AnalysisTeam Management

Other Skills

AuditingBusiness AnalysisBusiness StrategyClient ManagementCollaborationCommunity BuildingContent CurationContent ManagementContent MarketingCreative StrategyCreative WritingData AnalysisEditingEntertainmentFinancial Accounting

About

Transforming Brand Storytelling with Strategic Content Frameworks I specialize in transforming complex ideas into structured, high-performing content strategies that build trust, drive engagement, and fuel business growth. With 7+ years of experience in content marketing and brand positioning, I’ve worked with leading tech, B2B, FMCG, and consumer brands to craft content that turns audiences into loyal communities and brand stories into revenue-driving assets. 💡 What I Bring to the Table: ✅ End-to-End Content Strategy – From positioning and messaging to execution and distribution, I help brands own their narrative across channels. ✅ Storytelling that Captivates – Crafting compelling brand narratives that resonate and convert. ✅ Scalable Content Frameworks – Building structured playbooks and systems that streamline execution and drive efficiency. ✅ Performance-Driven Content – Developing strategies that balance creativity with data for measurable results. ✅ Community-First Approach – Creating content that fosters strong customer relationships & loyalty. 📈 Results I’ve Delivered: 🔹 4X app engagement increase through a content strategy overhaul. 🔹 5X user growth by implementing customer-centric growth strategies. 🔹 2.5M+ global readers impacted through compelling content initiatives. 🔹 Led brand communication strategies for leading tech companies, driving internal & external impact. 🔹 Developed multi-channel content ecosystems that elevated brand authority and engagement. I thrive at the intersection of strategy and storytelling, ensuring brands don't just create content—but create impact. 💬 Let’s connect and explore how we can elevate your brand’s positioning!

Experience

Neudesic, an ibm company

2 roles

Senior Consultant II

Promoted

Apr 2024Present · 1 yr 11 mos · Hybrid

  • 1. Led content & GTM strategy for Neudesic’s IP, collaborating with service line leaders in Cloud, Data & AI, and Modern Business Applications.
  • 2. Managed 500+ marketing collaterals, ensuring brand consistency and content alignment.
  • 3. Designed 10+ GTM templates (Success Stories, One-Sheets, etc.), enhancing collaboration between technical and marketing teams.
  • 4. Developed high-impact sales enablement materials such as pitch decks, technical demo videos, and proposals.
  • 5. Crafted industry-specific pitch decks for industry-leading clients across retail, aviation, finance, healthcare, telecom, and real estate.
  • 6. Managed global campaigns including 5+ projects with IBM and 10+ industry events.
  • 7. Drove brand engagement through content, thought leadership, and community-building strategies while supporting digital marketing strategies for Neudesic and leadership.
Content StrategyMarketing CollateralsSales EnablementBrand Engagement

Senior Consultant I

Nov 2022Apr 2024 · 1 yr 5 mos · Hybrid

  • As a part of the Innovation & Solutions team, this role entails:
  • 1. Managing the internal and external communication of Neudesic
  • 2. Developing content around Azure Marketplace offerings for various Neudesic IP
  • 3. Working closely with service line leaders (including Cloud Transformation, Modern Business Applications, and Data & AI) to strategize the optimum pitch for Neudesic's products
  • 4. Creating well-thought-out and effective proposals that offer the best solutions to clients
  • 5. Leveraging content and community building strategies to enhance engagement and collaboration across Neudesic
Internal CommunicationContent DevelopmentProposal CreationCommunity Building

22briks growth partners

Strategy and Finance Manager

Oct 2021Nov 2022 · 1 yr 1 mo · Hybrid

  • 1. Creating core strategies and SOPs for various internal divisions.
  • 2. Creating marketing strategies for over 15 clients and products.
  • 3. Responsible for complete internal financial controls and processes.
  • 4. Product development (core strategy) for various niche products in the entertainment, marketing and blockchain technology (specifically cryptocurrencies and NFTS) sectors.
  • 5. Building roadmaps for early-stage startups.
Marketing StrategiesFinancial ControlsProduct DevelopmentMarketing StrategyFinancial Analysis

Plop stories

2 roles

Head Of Content & Strategy

Promoted

Feb 2020Mar 2022 · 2 yrs 1 mo

  • 1. Tracking payments made to writers and analyzing the growth
  • 2. Set up and streamlined all internal processes for smooth functioning and increased efficiency
  • 3. Managing a team of 10+ individuals
  • 4. Performed qualitative review of 500+ story submissions in various genres
  • 5. Prospecting 300+ new writers and vetting their performances for the platform
  • 6. Handling the media approach and responsible for 3x growth in 5 months
  • 7. Spearheaded the revenue model assessment and execution resulting in a 10x growth
Team ManagementProcess StreamliningRevenue Model AssessmentContent Strategy

Contributing Writer

Mar 2019Mar 2022 · 3 yrs

  • Wrote 30+ interactive stories crossing 5k+ paid reads.
Interactive Story Writing

Grant thornton bharat llp

2 roles

Consultant

Aug 2018Feb 2020 · 1 yr 6 mos

  • On my journey to becoming a qualified Chartered Accountant, I gathered 4.5 years of invaluable experience. I audited 20+ clients including esteemed equity-listed companies, NBFCs, IT enterprises, and real estate firms.
AuditingClient Management

Article Trainee

Aug 2015Aug 2018 · 3 yrs

Education

The Institute of Chartered Accountants of India

Chartered Accountant — Accounting and Finance

Jan 2014Jan 2019

Indira Gandhi National Open University

Bachelor of Commerce (B.Com.) — B.com

Jan 2014Jan 2018

Sri Bhagawan Mahaveer Jain College

Jan 2012Jan 2014

Baldwin Girls' High School

Jan 2000Jan 2012

Institute of Chartered Accountants of India

Chartered Accountant

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