Vaishnavi Kamath, MBA

Business Development Executive

United States4 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Expert in Account-Based Marketing and engagement strategies.
Proven track record in leading multi-industry studies.
Award-winning performance in marketing and content creation.

Stackforce AI infers this person is a Marketing and Research Specialist with expertise in B2B engagement strategies.

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Skills

Core Skills

Account-based MarketingMarketing StrategyProgram ManagementStakeholder EngagementMarketing ManagementCreative StrategySales StrategyProject ManagementEvent ManagementContent StrategyRelationship ManagementResearchFinancial AnalysisMarket AnalysisFinancial Modeling

Other Skills

360-Degree Marketing StrategiesAccount-Based Marketing (ABM)Analytical SkillsB2B MarketingBTL ActivationsBelow the Line AdvertisingCampaign ManagementCanvaChannel managementCold CallingCommunicationContent CreationCross-Functional Team LeadershipCurriculum AnalysisCustomer Relationship Management (CRM)

About

Some people collect postcards; I collect perspectives. At Insight Lab, I run executive research and benchmarking - curating the right voices, keeping the journey respectful, and transforming responses into useful, fast reads for stakeholders. I’m equal parts logistics and language: timelines, routing, fulfillment and notes that feel like they were written by a human (because they were). Highlights: multi-industry studies (IT/OT, Facilities, Manufacturing), smooth incentives, zero-surprise reporting. Earlier chapters: upGrad (Best Newbie Award), BYJU’S (BTL Marketing). Side quest: Indian classical vocals.

Experience

Nexsales

Assistant Marketing Manager

Oct 2024 – Present · 1 yr 5 mos

Working with US-based enterprise clients, where I lead Account-Based Marketing (ABM) and executive outreach programs to drive engagement, and qualified pipeline.
My work involves building multi-touch marketing journeys - combining email, LinkedIn, content, and community experiences to create intent before conversion.

Account-Based Marketing (ABM)Executive OutreachMulti-Touch Marketing JourneysAccount-Based MarketingMarketing Strategy

Upgrad

Assistant Manager - Content and Creative Marketing - India

Aug 2023 – Sep 2024 · 1 yr 1 mo · Mumbai · On-site

Led cross-functional teams to successful project completion.
Aligned business requirements with creative solutions through effective stakeholder management.
Experienced in developing and executing comprehensive 360-degree marketing strategies to drive brand visibility and engagement across digital, social media, and other channels.
Dedicated to driving efficiency.
Managed communication and operations within the team.
Managed social media handles of upGrad.
Created high-converting landing pages.

Cross-Functional Team Leadership360-Degree Marketing StrategiesSocial Media ManagementLanding Page CreationMarketing ManagementCreative Strategy

Insight lab

Program Manager

Apr 2023 – Present · 2 yrs 11 mos · United States · On-site

At Insight Lab, I lead loyalty and engagement programs designed to foster meaningful relationships with senior decision-makers across industries
Designing and executing targeted survey campaigns to collect high-value insights from CXOs and industry leaders
Offering curated incentive programs and rewards to encourage participation and build goodwill
Personally connecting with senior decision-makers on LinkedIn and email to build rapport and drive program engagement

Loyalty ProgramsSurvey CampaignsIncentive ProgramsStakeholder EngagementProgram Management

Byju's

2 roles

Assistant Manager - Lead Generation and Strategy

Promoted

May 2022 – Feb 2023 · 9 mos

Project Lead of Karnataka for offline campaigns.
Handled Sales Conversation to ensure 3%-6% conversion rate on leads generated.
Managed a team of 5 and 54 BDE’s.
Worked on projects of Byju's and one of its major aquisitions, Aakash.
Involved in planning and execution of India's largest quiz show, Discovery school super league, a national level contest for school children in Karnataka.
Worked closely with Media Partners and creating content for increasing the reach through Newspapers.
Involved in hiring and managing of Business Development Executives/Interns, maintaining less than 5% attrition.
Handled BTL activations in North and Central Karnataka.

Lead GenerationSales ConversionProject ManagementBTL ActivationsSales Strategy

Future Leader - Marketing

May 2021 – Apr 2022 · 11 mos

Handled 8 districts of Karnataka
Visited and Built network with the School Principals/Management
Conducted Campaigns with the schools.
Provided to schools: Vidyartha - LMS platform, a collaboration between Byju's and Google For Education.
Gathered and analysed the School's curriculum that would contribute in the alignment of syllabus on Byju's - The Learning App and Byju's Tuition Center.

Campaign ManagementNetwork BuildingCurriculum AnalysisMarketing StrategyRelationship Management

The dexterity global group

Management Intern

May 2020 – Jul 2020 · 2 mos · Virtual internship

Gathered data, prepared an informative report for educational interventions outside India and for Indian Context.
Analysed and introspected the financial model and proposed an extensive financial aid model for the company.
Researched and created content, worked on various articles with the marketing team, solved case studies.

Data GatheringFinancial ModelingContent CreationResearchFinancial Analysis

Carjoz

Finance & Marketing Intern

Apr 2020 – May 2020 · 1 mo · Hyderabad, Telangana, India

Role: Market Research and Finance
Built a financial model for the company by analysing the statements.
Identified an opportunity for business to expand its operations in multiple locations.
Determined the terminal value of a project.
Provided robust modelling and reporting to make the executive level decisions.
Ratio Analysis, Keyword Planner Analysis, Fundamental and technical analysis and Financial Modelling

Market ResearchFinancial AnalysisReportingMarket AnalysisFinancial Modeling