Jun 2022 – Dec 2022 · 6 mos · Los Angeles, California, United States

• Internship Capstone Project: Conceived, designed, and pitched to Senior Management a creative extension of the Caruso Signature Loyalty Program, invigorating the company’s existing plans with a powerful targeted strategy to increase Gen-Z engagement. Recognized for extraordinary achievement as winner of the summer’s intern presentations, with plans for the project to be real-world implemented as a phase two initiative.
• Designed and edited manuals detailing the company’s new loyalty program for training and clear communication to internal staff and retail partners.
• Designed and presented a reworked Wrike structure for the Marketing team. Streamlined and optimized workflow to create a dynamic project management and communications framework.
• Facilitated promotional pop-up events on Caruso properties, assisting management and collaborating closely with brand partners including Charlotte Tilbury and Saie.
• Built and developed relationships on behalf of Caruso’s headquarters leadership with the managers of retail, restaurant, and entertainment tenant partners at The Grove property.
• Worked closely with the Marketing team to curate and submit digital and social copy for digital promotions for brand marketing content, including Caruso website advertisements and on-property promotions.
• Invited by the VP of Marketing and Senior Director of Marketing to extend my internship beyond the summer program, expanding my responsibilities and continuing to work, learn and grow with the company throughout my Senior year.

May 2021 – Jun 2022 · 1 yr 1 mo

• Worked closely with Marketing Head at business consulting firm specializing in data visualization, storytelling marketing and strategic presentation skill-building. Engaged with Fortune 500 company clients and top management in a fast-paced environment.
• Wrote, and edited website copy. Designed, and created marketing infographics, internal and external promotional and marketing content. Interviewed key personnel to collect and synthesize data and extract insights to aid leadership in SWOT analysis and strategic planning.
• Internship Capstone Project: Devised program to capitalize two under-realized market segments. Presentation was enthusiastically received by CEO and Co-Founders and is currently being developed for implementation. Invited back by management to extend summer internship and expand my responsibilities into the school year.

Jan 2021 – May 2021 · 4 mos

• As the Marketing Division Head of Growth and Community, I designed and managed Oh Shoot!’s Sales and Ambassador programs to increase exposure and engagement and drive conversions. Responsibilities included the cultivation and management of brand representatives and influencers, and collaborating with company founders on strategic branding, messaging, mission, and corporate culture.

Mar 2020 – Oct 2020 · 7 mos · Los Angeles, California, United States

• Designed social media marketing campaigns to promote the start-up’s weekly fitness classes and fitness challenges.
• Crafted the main logo, which can be seen on all O.T.G. FIT merchandise and online platforms.
• Created and launched the company’s first self-paced workout subscription program. This included an interactive workout workbook sent to all active clients, several marketing campaigns to promote the new program, and a system to track a client’s progress and keep them accountable.
• Photographed lead trainer to create an album of marketable photographs to be used in campaigns, as well as on her social media profile.

Jun 2017 – Mar 2018 · 9 mos · Los Angeles, California, United States

• Managed front desk, handled private training bookings, sold memberships and merchandise, assisted management.
• Earned dotFIT certification to counsel clients on nutrition products.
• Entrusted to be solely responsible for the gym on weekdays and weekend mornings.

May 2017 – Aug 2019 · 2 yrs 3 mos · Los Angeles, California, United States

• Coordinated client bookings, managed front desk, and promoted exceptional client experience and customer service. Supported owner/esthetician with professional and personal business projects.
• Reinvigorated and optimized social media platforms by generating a themed, calendared promotional rollout featuring strategized color story and original creative ad copy and photography.
• Created and launched an influencer marketing campaign. Researched and reached out to fitness models, trainers, and other influencers with significant social media followings and cultivated relationships.
• Fostered cross-promotional marketing partnerships with complementary companies, including LA FITNESS.
• Engaged the public at local community events and met with local beauty and fitness businesses to promote awareness of Skintuition and its services.