Vikram Verma — Business Development Executive

With 21+ years of expertise in growth hacking, marketing, and category management, I specialize in turning businesses into market leaders. My expertise spans across General Trade, Modern Trade, B2B Marketing, Product Development, and Strategic Buying. Currently, as a Merchandising Manager at Gravs India Overseas Pvt. Ltd., I play a pivotal role in driving the global expansion of premium leather bags and leather products. My expertise lies in developing high-growth strategies, optimizing supply chains, and crafting market-winning product portfolios. Before this, I spent 10+ years as a buyer, curating and expanding Home & Kitchen categories with a deep understanding of consumer psychology, product-market fit, and category scaling. This dual perspective - buyer & seller - gives me an unparalleled edge in navigating complex markets. What I Bring to the Table: - Growth Hacking & Market Disruption – Identifying untapped opportunities and turning them into profitable business models. - Sales & Distribution Excellence – Driving revenue across GT, MT, and B2B channels with data-driven sales strategies. - Product Development & Category Mastery – Building and launching highperforming, market-dominating product categories. Key Achievements: - ₹100+ Cr Category Management – Led category expansion at HomeShop18. - 30% Revenue Growth | 20% Market Share Gain – Engineered high-impact growth strategies. - Strategic Sourcing & Procurement – Developed strong vendor ecosystems and optimized costs. - High-Impact Negotiation & Partnerships – Driving sustainable, profitable growth Beyond business - I am an advocate of sustainable leadership, sharing insights through my thought leadership newsletter, "Lead with Kindness." Passionate about ethical commerce, I also volunteer at Sanjay Gandhi Animal Care Centre. I am Open to strategic collaborations, business development discussions, and category growth opportunities. Let’s connect - vikramsnatak@gmail.com

Stackforce AI infers this person is a B2C growth strategist with extensive experience in e-commerce and category management.

Location: North Delhi, Delhi, India

Experience: 14 yrs 3 mos

Skills

Category Management
Strategic Sourcing
Key Account Management
Business Development
Strategic Procurement
E-commerce Operations
Procurement And Sourcing
Vendor Management
Supply Chain Management

Career Highlights

21+ years of expertise in growth hacking and marketing.
Led ₹100+ Cr category management at HomeShop18.
Engineered 30% revenue growth and 20% market share gain.

Work Experience

Gravs India Overseas Pvt Ltd

Merchandise Manager (1 yr 4 mos)

G-Next Consumer Services Pvt Ltd

Category Manager (2 yrs 2 mos)

Jagdamba Cutlery Limited

Account Manager (10 mos)

HomeShop18

Category Manager (2 yrs 6 mos)

Assistant Category Manager (1 yr 8 mos)

Buyer (1 yr 1 mo)

Assistant Buyer (1 yr 3 mos)

Vishal Ratail Ltd

Asst. Manager - Buyer (1 yr 1 mo)

Venus Industries

Key Account Manager (2 yrs 3 mos)

Education

PGDBA ( Post Graduate Diploma in Business Administration ) at Symbiosis Centre for Distance Learning

Bachelor of Arts - BA at Delhi University

Vikram Verma

Business Development Executive

North Delhi, Delhi, India14 yrs 3 mos experience

AI Enabled

Key Highlights

21+ years of expertise in growth hacking and marketing.
Led ₹100+ Cr category management at HomeShop18.
Engineered 30% revenue growth and 20% market share gain.

Stackforce AI infers this person is a B2C growth strategist with extensive experience in e-commerce and category management.

Contact

Skills

Core Skills

Category ManagementStrategic SourcingKey Account ManagementBusiness DevelopmentStrategic ProcurementE-commerce OperationsProcurement And SourcingVendor ManagementSupply Chain Management

Other Skills

AdaptabilityAnalytical SkillsAnalytical ThinkingArtificial Intelligence (AI)Artificial Intelligence for BusinessCategory Strategy DevelopmentCollaborationCommunicationCommunication and negotiationCommunication and presentationComputer EthicsConsumer ProductsContinuous ImprovementContract ManagementContract Negotiation

About

Experience

Gravs india overseas pvt ltd

Merchandise Manager

Nov 2024 – Present · 1 yr 4 mos · New Delhi, Delhi, India

G-next consumer services pvt ltd

Category Manager

Sep 2022 – Nov 2024 · 2 yrs 2 mos · New Delhi, Delhi, India · On-site

Results-driven Category Manager with More than 2 years of experience in developing and executing strategic procurement initiatives that drive business growth, reduce costs, and improve supplier relationships. Skilled in market analysis, category strategy development, contract negotiation, and stakeholder management.

Microsoft PowerPointMarket AnalysisAnalytical SkillsCategory Strategy DevelopmentProblem SolvingCollaboration+24

Jagdamba cutlery limited

Account Manager

Nov 2021 – Sep 2022 · 10 mos · Kundli (Sonipat), Sonipat, Haryana, India · On-site

Results-driven Key Account Manager with 5+ years of experience driving sales growth, managing key client relationships, and leading business development initiatives in the cutlery industry. Proven track record of consistently meeting/exceeding sales targets.
Responsibilities:
Manage and grow existing key accounts
Identify and pursue new business opportunities
Develop and execute strategic sales plans
Build strong relationships with clients and stakeholders
Negotiate contracts and agreements
Collaborate with cross-functional teams

Relationship Building & ManagementNegotiation & Contract ManagementStrategic ThinkingBusiness DevelopmentKey Account ManagementSales Strategy & Planning

Homeshop18

4 roles

Category Manager

Promoted

Jul 2015 – Jan 2018 · 2 yrs 6 mos · On-site

Results-driven Category Manager with Plus 2 years of experience in developing and executing strategic procurement initiatives that drive business growth, reduce costs, and improve supplier relationships. Skilled in market analysis, category strategy development, contract negotiation, and stakeholder management.
Key Expertise:
Category management and strategic procurement
Market research and analysis
Supplier relationship management
Contract negotiation and management
Cost reduction and optimization strategies
Stakeholder engagement and communication
Data-driven decision-making
Professional Experience:
Category Manager
Developed and executed category strategies for Kitchen Category
Conducted market research and analysis to inform procurement decisions
Negotiated contracts with suppliers to achieve cost savings
Managed supplier relationships to ensure quality and service delivery
Collaborated with cross-functional teams to drive business objectives

Market AnalysisContract ManagementNegotiation and influencingData Analysis and ReportingProcurement and supply chain managementConsumer Products+9

Assistant Category Manager

Oct 2013 – Jun 2015 · 1 yr 8 mos · On-site

Results-driven Assistant Category Manager with 3+ years of experience in e-commerce, category management, and product development. Proven track record of driving sales growth, improving product assortment, and optimizing category performance.
Responsibilities:
Develop and execute category strategies to drive sales growth
Analyze market trends, customer behavior, and competitor activity
Manage product assortment, pricing, and inventory levels
Collaborate with cross-functional teams (buying, marketing, logistics)
Conduct data analysis and reporting to inform business decisions

Market AnalysisE-commerce OperationsData Analysis and ReportingSupply Chain OptimizationStrategic ThinkingGlobal Sourcing+3

Buyer

Promoted

Aug 2012 – Sep 2013 · 1 yr 1 mo · On-site

Results-driven Buyer with Plus 1 years of experience in procurement and supply chain management. Skilled in strategic sourcing, contract negotiation, and supplier relationship management. Proven track record of driving cost savings and improving procurement efficiency.
Key Expertise:
Strategic procurement and sourcing
Contract negotiation and management
Supplier relationship management
Cost reduction and optimization strategies
Supply chain management
Inventory management
Market research and analysis
Professional Experience:
Buyer,
Developed and executed strategic procurement plans
Conducted market research and analyzed supplier data
Negotiated contracts with suppliers
Managed supplier relationships
Collaborated with cross-functional teams

Vendor ManagementMarket AnalysisSales PromotionStrategic ThinkingGlobal SourcingCategory Management+5

Assistant Buyer

Apr 2011 – Jul 2012 · 1 yr 3 mos · On-site

Ambitious and detail-oriented Assistant Buyer with Plus 1 years of experience supporting procurement initiatives, managing supplier relationships, and driving cost savings. Proficient in market research, contract administration, and inventory management.

Sales ManagementVendor ManagementMarket AnalysisData Analysis and ReportingStrategic ThinkingGlobal Sourcing+7

Vishal ratail ltd

Asst. Manager - Buyer

Mar 2010 – Apr 2011 · 1 yr 1 mo · Delhi, India · On-site

Results-driven Assistant Manager - Buyer with 1+ years of experience in procurement, strategic sourcing, and supply chain management. Proven track record of driving cost savings, improving supplier relationships, and optimizing procurement processes.
Responsibilities:
Develop and execute strategic procurement plans
Conduct market research and analyze supplier data
Negotiate contracts and agreements with suppliers
Manage supplier relationships and performance
Collaborate with cross-functional teams

Market AnalysisSupply Chain ManagementData Analysis and ReportingStrategic ThinkingGlobal SourcingCategory Management+4

Venus industries

Key Account Manager

Dec 2007 – Mar 2010 · 2 yrs 3 mos · Delhi, India · On-site

Results-driven Key Account Manager with 2+ years of experience managing major retail accounts, driving sales growth, and leading business development initiatives in the Retail industry. Proven track record of consistently meeting/exceeding sales targets.
Responsibilities:
Manage and grow existing key accounts (Metro Cash & Carry, Westside, @Home, Lifestyle, etc.)
Develop and execute strategic sales plans
Build strong relationships with clients and stakeholders
Negotiate contracts and agreements
Collaborate with cross-functional teams

Relationship Building & ManagementMarket AnalysisNegotiation & Contract ManagementStrategic ThinkingBusiness DevelopmentKey Account Management+1