Pratik Datta

Business Development Executive

Mumbai, Maharashtra, India15 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16+ years in integrated marketing and revenue growth.
Led over 100 successful marketing campaigns globally.
Pioneered digital transformation initiatives leveraging AI.

Stackforce AI infers this person is a Marketing Technology expert with a strong focus on digital transformation and revenue growth.

Contact

Skills

Core Skills

P&l ManagementIntegrated MarketingDigital TransformationDigital StrategyClient ManagementMarketing StrategyBusiness DevelopmentSales And Marketing

Other Skills

AI IntegrationAccount ManagementAdvertisingB2BB2B MarketingB2B Marketing StrategyB2CB2C MarketingBrand RetentionBrand VisibilityBrandingBuilding New BusinessBusiness AcquisitionBusiness GrowthBusiness Planning

About

With over 16+ years of extensive experience in integrated marketing, revenue growth, P&L management, operations optimization, and team building, I have consistently held leadership roles driving business expansion. In India, I have managed over 50+ (AI campaigns) & 100+ successful marketing campaigns for leading brands including HUL, Google, Coca-Cola, Diageo, Pernod Ricard, Microsoft, Amazon, Maruti Suzuki, and Godrej etc for both India and global markets My passion for emerging marketing technologies has enabled me to independently lead projects in digital transformation, generative AI, VR, and gamification. I am focused on leadership roles in integrated marketing and advertising, especially within organizations that emphasize customer experience and ROI, using technology as a strategic foundation.

Experience

Oliver agency

2 roles

Sr Business Director- Oliver

Promoted

Aug 2024 – Present · 1 yr 7 mos · Hybrid

Led multi-disciplinary teams in marketing, technology, and creative sectors for major clients including Unilever, Google, 3M, and Pernod Ricard.
Achieved a remarkable 30% year-on-year revenue growth while expanding the team from 40 to over 100 members.
Pioneered the integration of Pencil.ai, enhancing operational efficiency across multiple accounts in the SEAPAC region.

P&L ManagementTeam LeadershipDigital TransformationMarketing StrategyIntegrated Marketing

Business Director - U-Studio

Oct 2022 – Oct 2024 · 2 yrs · Hybrid

Spearheaded P&L management for key accounts, driving a 260% increase in revenue growth.
Implemented digital strategies that achieved over 300% adoption and 85% brand retention.
Expanded a multidisciplinary team from 24 to 60 members, fostering a collaborative culture.
Advanced generative AI initiatives, enhancing digital capabilities for HUL and U-Studio.

P&L ManagementDigital StrategyTeam BuildingRevenue Growth

The glitch

Sr Business Director

Oct 2020 – Sep 2022 · 1 yr 11 mos · New Delhi, Delhi, India

Strategically managed operations and analytics for 13+ brands at The Glitch, driving client satisfaction and revenue growth.
Executed integrated digital strategies for key clients like Microsoft and Philips, enhancing brand visibility.
Led a high-performing team of 7, earning multiple awards for innovative influencer campaigns and client management excellence.

Operations ManagementClient ManagementIntegrated Digital StrategiesIntegrated Marketing

Vacations exotica

Head of Marketing & Demand Creation

Dec 2018 – Oct 2020 · 1 yr 10 mos · Mumbai Metropolitan Region

Spearheaded marketing and digital transformation initiatives for Vacations Exotica, focusing on demand generation across India.
Developed and executed brand refresh and media strategies for B2C and B2B travel verticals, boosting conversion rates by 8%.
Implemented ERP, CRM, and chatbot solutions across 9 cities and 3 business verticals, enhancing operational efficiency.

Marketing StrategyDigital TransformationDemand Generation

J. walter thompson worldwide

Business Head - Digital

Apr 2017 – Nov 2018 · 1 yr 7 mos · Mumbai Metropolitan Region

Oversaw the P&L of the Digital unit, driving strategic initiatives in Mumbai.
Developed innovative digital strategies that resulted in a remarkable 180% business growth.
Managed key accounts including Sony Sports, Hershey’s, and Amazon, enhancing client satisfaction.

P&L ManagementDigital StrategyClient Satisfaction

Mirum india (formerly social wavelength) : a wpp company

Associate Account Director

Apr 2017 – Feb 2018 · 10 mos · Mumbai Metropolitan Region

Spearheaded business acquisition initiatives for JWT and Mirum, utilizing integrated creative, media, and technology solutions.
Successfully added over 10 new clients within a year, significantly enhancing the client portfolio.
Achieved a remarkable 135% profitability for the unit while managing a dynamic 7-member team.

Business AcquisitionClient Portfolio ManagementBusiness Development

Ventes avenues

VP Sales and Marketing

Apr 2016 – Oct 2016 · 6 mos · Mumbai Metropolitan Region

Spearheaded revenue generation for branding inventory across multiple utility apps, optimizing mobile marketing strategies.
Led a high-performing 3-member team, ensuring effective communication and project execution.
Fostered strong relationships with senior executives at key clients and agencies, enhancing collaboration and trust.

Revenue GenerationMobile Marketing StrategiesSales and Marketing

Talenthouse india

National Head of Sales

Dec 2013 – Apr 2016 · 2 yrs 4 mos · Mumbai Metropolitan Region

Spearheaded national sales strategies, leading a 5-member team across Mumbai and Delhi.
Drove business growth by over 200% within three years through innovative account management and business development.
Established the in-house films division, enhancing service offerings and client engagement.
Collaborated with top-tier clients like Pernod Ricard, Diageo, and Flipkart, solidifying partnerships in the content and social media sector.

Sales StrategiesAccount ManagementSales and Marketing

Infrastructure journal

Business Development Manager

Apr 2012 – Nov 2013 · 1 yr 7 mos · London Area, United Kingdom

Drove revenue growth for Infrastructure Journals, focusing on news publication and investor database sales.
Collaborated with global infrastructure funds, banks, and law firms to enhance product offerings.
Achieved 105% of revenue target, generating over £600,000 in sales.
Maintained an impressive 95% renewal rate, ensuring client satisfaction and loyalty.

Revenue GrowthClient CollaborationBusiness Development

Pei media

Business development Executive - Data Sales

Oct 2009 – Apr 2012 · 2 yrs 6 mos · London Area, United Kingdom

Drove revenue generation through conference sponsorship and participant sales, enhancing client engagement.
Transitioned to online news and database sales, focusing on the financial information sector.
Cultivated relationships with global clients including CalPERS, KPMG, and Blackstone, expanding market reach.
Achieved top two sales performance for two consecutive years, showcasing strong sales acumen.

Revenue GenerationClient EngagementSales and Marketing