Jun 2019 – Feb 2025 · 5 yrs 8 mos · Singapore

• 1) Business Development
• Responsible for acquiring new monetization businesses in APAC for InApp, Web and CTV
• Hunting and acquiring Publishers in APAC (China, Japan, South Korean, Vietnam, India etc)
• Negotiating and building strategic partnership with top APAC Publishers
• Pipeline Development : Hunting, Prospecting, Onboarding, using internal CRM tools for daily follow up and management.
• 2) Account Development
• Education : Programmatic, AdExchange, Open Bidding tec
• Optimization & Analytics : using internal intelligent publisher data platform for eCPM, fill-rate and revenue optimization
• Working with global teams for Pub’s revenue ramp-up
• 3) Achievements
• 4 months into the job, developed top publisher “Particle Media”, generated revenue up to global top 3.
• Attend industry marketing activities such as ChinaJoy, GTC etc. to generate more leads.
• Onboarded 600+ app publishers,100+key accounts, 5000 industry networks connected by Wechat.
• Always achieved SDK integration and revenue target.

Aug 2018 – May 2019 · 9 mos · Beijing City, China

Oct 2015 – Aug 2018 · 2 yrs 10 mos · Beijing City, China

• Acquire and establish trusted relationships with top app developers.
• Responsible for global traffic growth for Du Ad Platform by promoting different Ads monetization solutions.
• Developing key accounts (Cheetah mobile, lionmobi, Gomo, Apus, Magicseven, Redfish etc.) , more than 200 key account publishers developed by SDK cooperation, 2400 total developer’s registration, 10000 apps registration.
• Lead BD team and marketing activities to attend various Internet exhibitions, generating brand awareness, reputation and new sales leads from the very beginning of DAP.
• Familiar with mobile advertising market and other Ads monetization platforms.
• Coordinate with technical teams for tech support to ensure optimal integration experience and service.
• 70% time for business trips accumulated 4000 connections in overseas mobile Internet industry.
• Du Ad Platform 2017 total traffic growth 558%, total revenue growth 323%
• Rewarded as 2016 EBG&TG Business Group’s Best Employee and 2017 EBG&TG best team.

May 2012 – Aug 2015 · 3 yrs 3 mos · Beijing

• Market Analysis:
• Positioning Target countries by market research and analysis, optimizing marketing materials like company introduction, products brochures and solutions, competitive analysis, planning and implementing the business strategy
• Channel Development:
• Responsible for new business development in Europe & Middle East market, developing GIS solution partners and distributors
• Maintain good relationships with key accounts in Turkey, Saudi Arabia, Sweden etc.
• Demonstrating GIS platform software, various solutions and Cloud service, negotiating the agreement
• Collaborating with technical team for preparing bidding materials, customized solutions such as smart city, emergency response system, vehicle monitoring system, etc.
• Alliance with data suppliers, such as Tomtom (Vector Data Provider) and ZY-3(Chinese remote sensing satellite) for sharing the cost effective data to our partners
• Participating GIS exhibitions and promoting SuperMap brand.
• Key Results: :
• Premium exclusive partner have been developed after 6 month, achieved $100K revenue for cloud service and digital cities projects
• 30 distributors have been developed successfully. 4000 IT experts in linkedin account
• Planed and Conducted UK invested project “Application of Mobile Internet Technology for Agricultural Information Dissemination in Cambodia”, achieved $300K revenue.
• Organizing GIS consulting project for ministry of housing in Saudi Arabia, project value is $3M, preparing demo for land, smart city and statistics systems, demonstrated these demos for customers
• Achieved revenue $900K in 2014 started from very beginning
• Rewarded as 2014 Top sales

Jul 2008 – May 2012 · 3 yrs 10 mos · Beijing

• Responsibility ：
• Market research and analysis for positioning target countries of our new business
• (Facial recognition terminals for access control and attendance)
• Making sales plan and market development strategies
• Responsible for key account maintenance, and business expansion in Turkey, Spain and Germany.
• Accomplishing desired agreement by business negotiation
• Developing distributors, 48 new distributors have been developed successfully
• Coordinating the R&D and technical engineers to solve technical problems
• Participating the Cebit Hannover, IFSEC UK and ISAF Istanbul international security exhibition
• Visiting customers and demonstrating products
• Achieved 6M sales quota start from very beginning

Jul 2005 – Jul 2008 · 3 yrs · Beijing

• Responsibility ：
• Coordinating sample design and production problems between foreign designers and factory
• Maintaining a good relationship with key account "Bestseller"
• Responsible for order tracking of "Only, VERO MODA, Jack&Jones" brand
• Familiar with textiles products and fashion trend
• Designed one knitwear for the "Jack&Jones" brand and received 30,000 pieces orders
• Selecting the appropriate manufacturing suppliers.
• Making the documents for customs declarations, import quotas, licenses, settlement of exchange, packing list and invoices etc. Review the letter of credit.
• Logistics arrangement and inspection of goods