Rishi Kumar — Digital Marketing Specialist

Certified Adobe Analytics Developer Expert with 9 years of total experience, along with 4+ years of specialized expertise in Adobe Analytics implementations across web and AEP ecosystems with hands-on experience in Adobe Web SDK (Alloy.js), Adobe Launch, Customer Journey Analytics (CJA), and AppMeasurement.js. Skilled in dataset configuration, schema creation using XDM, and setting up data streams to power real-time personalization and insights. - Led the end-to-end migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA) for multiple Websites, including mapping legacy props/eVars/events to XDM schema for CJA compatibility. - Implemented Adobe Web SDK (Alloy.js) on multiple websites to support data collection into AEP and Adobe Analytics. - Designed and deployed schema using XDM and maintained real-time data quality via Adobe Experience Platform Debugger. - Pre and post-production validation and debugging using tools Omnibug, AEP Cloud Debugger. - Troubleshoot and resolve analytics Web SDK implementation issues and check JavaScript variables and ensuring efficient data collection. - Developed CJA Workspace dashboards to replace existing Adobe Analytics reports. - Trained Product owners and business Team on using CJA Workspace, focusing on filters, dimensions, metrics, and visualizations for real-time analytics.

Stackforce AI infers this person is a skilled Adobe Analytics and Digital Marketing Specialist with a focus on data-driven insights.

Location: Pune, Maharashtra, India

Experience: 9 yrs 1 mo