Sneha Suresh

Digital Marketing Specialist

Bengaluru, Karnataka, India12 yrs 10 mos experience

Highly Stable

Key Highlights

Expert in Account-Based Marketing strategies.
Proven track record in digital marketing campaign management.
Strong analytical skills driving data-driven decisions.

Stackforce AI infers this person is a B2B digital marketing strategist with a focus on Account-Based Marketing.

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Skills

Core Skills

Digital MarketingMarketing StrategyAccount-based MarketingSales EnablementStrategy And Industry Insight

Other Skills

Business-to-Business (B2B)CC++Campaign ManagementContent StrategyCross-functional CollaborationsCross-functional Team LeadershipInformation TechnologyLaunch StrategiesLead NurturingManagementMarket AnalysisMarket ResearchMarketing ManagementMedia Planning

About

As a Senior Manager at Capgemini with over seven years of experience in digital marketing strategy, I specialize in Account-Based Marketing (ABM) for platinum accounts. My expertise lies in orchestrating end-to-end campaigns, optimizing channel mixes, and leveraging intent-based and engagement data to create impactful, personalized consumer journeys. I collaborate with cross-functional marketing teams to ensure seamless execution and measurable outcomes while driving growth in brand awareness and client engagement. With a strong foundation in campaign analytics, sales enablement, and digital marketing strategy, I focus on empowering teams to achieve aligned marketing objectives. By fostering meaningful connections and delivering insights-driven strategies, my mission is to enhance Capgemini’s industry positioning and build deeper relationships with clients. My work is driven by a passion for data-driven decision-making and a commitment to delivering exceptional value through targeted B2B marketing initiatives.

Experience

12 yrs 10 mos

Total Experience

2 yrs 1 mo

Average Tenure

Current Experience

Capgemini

3 roles

Senior Manager | Digital Marketing Strategist | Account Based Marketing

Promoted

Jan 2022 – Oct 2025 · 3 yrs 9 mos

Orchestrate end-to-end campaigns, creating meaningful and personalized consumer journeys
Strategize industry and global campaigns using intent and engagement data, extracted from ABM specific marketing platforms
Optimize channel mix, ensuring efficient allocation of budgets
Lead the digital strategy for specific platinum accounts in Capgemini
Ensure last-mile delivery by engaging with the relevant audiences from campaigns, nurturing 1:1 connections within accounts
Work with marketing leaders across the group to share insights on digital campaigns, showcasing growth in brand awareness and loyalty
Collaborate with other marketing stakeholders to use Crème de la crème campaign materials for platinum accounts

Senior Stakeholder ManagementDigital MarketingMarket ResearchCross-functional CollaborationsLead NurturingMarketing Strategy

Account Based Marketing Program Manager

Promoted

Jul 2019 – Dec 2021 · 2 yrs 5 mos

Lead ABM activities for strategic accounts in the telco industry which largely involves creating an end-to-end marketing strategy for brand positioning in liaison with sector and regional marketing teams
Creation of a content calendar as a content strategist along with a content distribution plan
Experience in creating and distributing newsletters, blogs, research papers and snackable pieces, pertaining to different content themes across multiple channels including social media (LinkedIn and Twitter), email marketing, webinars and industry events
End-to-end campaign management across multiple channels including budget management and campaign analytics using tools such as Salesforce and Pardot
Formulate bid-specific marketing strategies to align with priority products/services and ensure topical and brand positioning relevant to the sales cycle and customer

Cross-functional Team LeadershipLaunch StrategiesSenior Stakeholder ManagementMarket ResearchCross-functional CollaborationsMarketing Strategy+1

Sales Enablement Specialist

Jul 2018 – Jul 2019 · 1 yr

Lead sales enablement activities for 3 strategic group accounts in the manufacturing, telecom and retail industries which involves delivering strategic insights and writing market, industry, analyst and competitor intelligence reports
Maintain sales dashboards and gather insights on account performance using Salesforce

Senior Stakeholder ManagementMarket ResearchSales Enablement

Accenture

Senior Research Consultant

Jan 2017 – Jul 2018 · 1 yr 6 mos · Bengaluru Area, India

Deliver Strategy and Industry Insight projects for Retail, Automotive, Manufacturing and Telecom industries around Digital Transformation, successfully creating content marketing collaterals for the onshore Resources Team

Senior Stakeholder ManagementMarket ResearchStrategy and Industry Insight

Bridgei2i analytics solutions

Senior Consultant

Sep 2016 – Jan 2017 · 4 mos · Bengaluru Area, India

Market Research

Capgemini consulting

Research Consultant

Sep 2014 – May 2016 · 1 yr 8 mos · Bengaluru, Karnataka, India

Projects delivered around IT transformation, new market entry strategy, market sizing, benchmarking frameworks and leading practices across industries
Worked with on-boarding several new joiners into the research process, leading projects along the way
Designed a framework using Microsoft Excel and conducted a benchmarking study for a leading retail and transportation company, to understand the digital marketing strategies across competitors and to help adopt the appropriate strategy for the company
Part of the Center of Excellence for Centre of Tax and Welfare to develop collaterals related to the most recent trends in Global Tax and Welfare and to creatively showcase and consolidate Capgemini financials for the same across 13 countries
Prepared a detailed market analysis of the media industry to understand the competitor landscape focusing on the consumer retail satisfaction aspect, which was featured on internal
websites as one of the best research projects
Designed a framework and conducted a benchmarking study for a leading manufacturing company, to understand the cloud analytics solution market and to help adopt the appropriate
solution for the company

Market Research

Frost & sullivan

Research Analyst

Jun 2014 – Sep 2014 · 3 mos

Monitoring and tracking various markets in the Middle East, North Africa and South Asia regions to analyse trends and help companies build growth and innovation strategies

Market Research