Apeksha Kshirsagar

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 3 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in driving demand through scalable marketing programs.
Strong background in cross-functional team collaboration.
Certified in Digital Marketing and AI in Marketing.

Stackforce AI infers this person is a SaaS marketing expert with a focus on demand generation and strategic partnerships.

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Skills

Core Skills

Marketing StrategyCampaign ManagementPartner MarketingCommunity EngagementDigital MarketingLead Generation

Other Skills

AdvertisingArtificial Intelligence (AI)Artificial Intelligence for BusinessBloggingBrand AwarenessBusiness InsightsChannel ProgramsCommunicationCommunications ManagementContent CreationContent StrategyCreative Problem SolvingCross-functional CollaborationCustomer AcquisitionCustomer Insight

About

As a Global Marketing Manager, I deliver scalable and multi-touch programs driving source demand for various big data, AI, automation and infrastructure solutions. With global experience in the technology space, I have developed a strong expertise in marketing strategy, global campaigns, advertising, content development, events, and social media. I collaborate with cross-functional teams to track and analyze the effectiveness of marketing programs to determine growth and prioritize resources, as well as give budget and program guidance. I also enable the regional and local marketing teams in program definition to optimize pipeline creation and progression. My mission is to build and maintain programs that result in clear business outcomes and customer satisfaction. I am certified in Digital Marketing, Advanced Google Analytics & Ads, AI in Marketing, and Business Leadership and I constantly seek to learn new skills and best practices in the dynamic and evolving field of marketing.

Experience

8 yrs 3 mos

Total Experience

1 yr 7 mos

Average Tenure

2 yrs

Current Experience

Google

2 roles

Senior Marketing Manager APAC

May 2024 – Present · 2 yrs · Bengaluru, Karnataka, India

Global Campaigns Marketing Manager

Jun 2021 – Oct 2023 · 2 yrs 4 mos · San Francisco Bay Area

Delivering scalable and multi-touch programs aimed at Enterprise companies driving source demand for various Google Cloud solutions.
Collaborating with cross-functional teams to track and analyze the effectiveness of Enterprise Marketing Programs to determine growth and prioritize resources, as well as give budget and program guidance.
Developing target persona and strategy insights that aid in building and maintaining programs resulting in clear business outcomes.
Enabling the Regional Marketing teams in program definition to optimize pipeline creation and progression. These programs are used by regional marketing teams globally to drive demand and opportunity acceleration in NORTHAM, APAC, EMEA, JAPAN, LATAM .
Launching program definition for marketing campaigns at key personas with advertising, social, nurture, branding, events and BDR programs.
Project management and extensive communication with cross functional teams around programs, analytics, deliverables and timelines, in collaboration with product marketing, activation and sales teams.

Marketing StrategyCampaign ManagementCross-functional CollaborationData AnalysisProgram Management

Wipro

Global Partner Marketing Lead

Oct 2023 – May 2024 · 7 mos · Bengaluru, Karnataka, India · Hybrid

Omnisci

3 roles

Partner Marketing Manager

Promoted

Jan 2020 – Dec 2020 · 11 mos

I manage all product offerings on Partner platforms. I help drive greater user adoption through different partner community & marketing initiatives. I am the point person to build strategic partnerships with small and large enterprises. I focus on building GTM & Outreach channels with our Partners enabling my associates for activities like blogs, meetups, social and email campaigns. I am tightly connected to the Marketing, Sales and Product teams for creating content, driving events and working on new innovative strategies of growing the product community and lead generation.

Partner MarketingCommunity EngagementContent CreationStrategic Partnerships

Manager of Community Partnerships & Outreach

May 2019 – Jan 2020 · 8 mos

Cloud Partners Coordinator

Jan 2019 – Jan 2020 · 1 yr

Niche software solutions

3 roles

Senior Digital Marketing Associate

Promoted

Jun 2017 – Feb 2018 · 8 mos

I owned all projects from strategy to execution and provided leadership to manage the Digital Marketing team for new acquisitions. Through GTM, strategy planning, and data analysis, I led targeted goals in lead generation, advertising and branding. I managed and executed digital campaigns across all online platforms including Google SERPs, Social Media, Content Management Systems and Email Marketing to achieve customer acquisition and retention.

Digital MarketingLead GenerationData Analysis