Jan 2025 – Present · 1 yr 2 mos

• Handling product marketing for HighRadius Accounts Payable Software.

Jul 2023 – Dec 2024 · 1 yr 5 mos

• 1. Launched and kickstarted product and content marketing initiatives for Accounts Payable product from scratch. Accountable for driving quality traffic, optimizing conversion rates, and creating consistent product messaging across all stages of the marketing funnel and channels. Achieved 160% of the SAL targets for Accounts Payable through various inbound marketing strategies in H2 2024.
• 2. Built the product messaging and defined the user persona for HighRadius Order to Cash Payments Software and accordingly revamped the product website and content to ensure consistency and accuracy.
• 3. Fostered an environment within my team that empowered individuals to embrace independent projects, propelling their personal career growth. Elevated my skillset in people management through hands-on experience, effectively steering a team of 7 full-time employees.

Jul 2022 – Jun 2023 · 11 mos

• 1. Built and executed engaging customer stories for 40+ client-led sessions during H2 2022 at various Finance and Tech conferences across NA and EMEA regions.
• 2. Created narratives for our product roadmap sessions for the entire range of our enterprise solutions, presented to an audience of 1000+ at our annual user conference.
• 3. Managed multiple verticals during the annual user conference, including sales enablement, on-ground staffing plan, and rewards program
• 4. Built brand awareness while bolstering Sales pipeline through targeted and meaningful client/customer relationship building
• 5. Awarded the esteemed 'HighFlyer of the Year' award in 2022

Aug 2021 – Jun 2022 · 10 mos

• 1. Helped set up the first-ever industry-focused marketing team at HighRadius. Worked in close collaboration with sales and product teams internally, and customer advocates externally to create a new messaging strategy and end-to-end campaign for our CPG audience
• 2. Created the first end-to-end Automation ROI Calculator for the company in close collaboration with Sales
• 3. Sprung back to action with the relaunch of field events post-pandemic. Independently executed speaker acquisition and content creation while leading 4 marketing interns during our 5 one-day conferences across Houston, New York City, Chicago, London, and Atlanta
• 4. Responsible for the onboarding, mentoring, training of 9 college interns as their moderator and helped 4 of them to transition full-time into marketing
• 5. Managed the content program for our 2022 annual user conference in Nashville, attended by 800+ finance executives across the globe
• 6. Awarded the HighFlyer of the Quarter award for Q2 in 2022, with the quote 'A treasure for any team that she becomes a part of'.

Sep 2020 – Aug 2021 · 11 mos

• 1.Responsible for managing the editorial calendar for our North America client base and produced 40+ internal and external content
• 2. Responsible for training two new joinees and guide, review and edit their deliverables
• 3. Planned, managed and hosted a 4-weeks long training for efficient cross-team collaboration for the Experiential + Content teams across India, US and UK offices and created multiple operational playbooks
• 4. Supported email marketing initiatives, lead nurture campaigns and drip campaigns across enterprise and mid-market teams
• 5. Awarded the 'Employee of the Year' award in the Fresher's category, and my Manager presented the award to me with the words 'Anwesha is a woman of few words but full of action'

Jul 2019 – Sep 2020 · 1 yr 2 mos

• 1. Supported the core content team for HighRadius's annual user conference in 2020 - assisted in preparation for client calls, and independently executed content creation for 5-6 sessions
• 2. Created content for eBooks, blogs, infographics and whitepapers through self-conducted market research and product analysis
• 3. Interviewed executives from our customer base to understand their pivot strategies and create content for 'A/R COVID-Response Repository', a HighRadius initiative to help A/R professionals to effectively pivot during the onset of the pandemic
• 4. Part of the four-membered team that independently executed HighRadius's first and largest 3-day virtual conference, CreditTech

May 2019 – Jun 2019 · 1 mo

• HighRadius is a Fintech enterprise Software-as-a-Service (SaaS) company which leverages Artificial Intelligence-based Autonomous Systems to help companies automate Accounts Receivable, Accounting and Treasury processes.
• Underwent the three-pronged training across business development roles
• Part 1: Marketing
• Content Marketing
• Digital Marketing and Basics of SEO
• Account Based Marketing
• Part 2: Sales
• Value-Based Sales Strategies
• Business Case Development Basics
• Part 3: Consulting
• Problem-solving using Pareto Principle
• Data aggregation and prioritisation
• Solutioning based on critical thinking
• Offered a Pre-Placement Offer for the role of “Product Marketing Analyst”