Bharati Solanki

Business Development Executive

Pune, Maharashtra, India18 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in account-based marketing strategies.
  • Proven track record in B2B tech landscape.
  • Strong leadership in cross-functional team collaboration.
Stackforce AI infers this person is a B2B Marketing Specialist with a focus on Account-Based Marketing in the tech industry.

Contact

Skills

Core Skills

Account Based Marketing

Other Skills

Account ManagementAccount MappingAnalysisAnalyticsBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness StrategyCold CallingCompetitive AnalysisDigital MarketingLead GenerationLeadershipManagementMarket Research

About

At Capgemini Invent, strategy and innovation converge under my stewardship as the ABM Lead, where a focus on strategic marketing within the manufacturing sector has proven pivotal. For over two and a half years, my role has centered around crafting bespoke marketing campaigns that resonate with key accounts, fostering relationships that bolster business growth. My tenure at Atos Syntel refined my expertise in account-based marketing, where I excelled in mapping and strategizing to secure new business opportunities. This experience, coupled with a strong foundation in lead generation and business development, has equipped me to contribute meaningfully to our team's success in navigating the complexities of the B2B tech landscape.

Experience

18 yrs 9 mos
Total Experience
2 yrs 2 mos
Average Tenure
4 yrs 2 mos
Current Experience

Capgemini invent

2 roles

ABM Manager

Apr 2025Present · 1 yr

ABM Lead

Feb 2022Apr 2025 · 3 yrs 2 mos

  • In my role as an ABM Lead at Capgemini , I was responsible for managing campaigns for the Aero and defence automotive and hitech industries globally. I developed an ABM Framework for focus accounts to drive targeted marketing strategies, collaborating with cross-functional teams to ensure successful implementation of ABM initiatives.
Account based marketingDigital Marketing

Atos syntel

Specialist - Strategic Marketing (Manufacturing)

Jun 2019Jan 2022 · 2 yrs 7 mos · Pune Area, India

  • Account based marketing, Account strategy, Account mapping

Cybage software

Business Development Manager

Dec 2016May 2019 · 2 yrs 5 mos · India

  • Cybage Software Pvt. Ltd. is a technology consulting organization specializing in outsourced product engineering services. As a leader in hi-tech and product engineering space, Cybage works with some of the world’s best Independent Software Vendors (ISVs).
  • Handle Business Development initiatives for Healthcare & Life science, General ISV, Enterprise verticals at Cybage.
  • Develop strategies to expand business in both the verticals across the globe Craft quarterly plans as a way to execute the strategy to accomplish business goals.
  • Handle teams to execute plans and achieve business objectives.
  • Research accounts, identify key players and generate interest.
  • Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails.

Tech mahindra

AM Strategic Alliances

Jul 2015Nov 2016 · 1 yr 4 mos · India

  • Tech Mahindra Limited is an Indian multinational provider of information technology, networking technology solutions and Business Process Outsourcing to the telecommunications industry. Tech M is amongst the 50 companies in Asia as per the Forbes 2014 List.
  • Experienced in working closely with Microsoft alliance to create new opportunities, building joint Go-To-Market strategies and Solution centers
  • Collaborate with field sales & practice team on identifying qualified opportunities, liaise with Microsoft owners & drive them to closure.
  • Global alignment to mine and grow 82 strategic accounts across Telecom & Enterprise verticals.
  • Globally engaged with all the high priority Business units to understand the current customer landscape and the potential for pitching Microsoft technologies.
  • Aligning to the new Microsoft theme (Cloud First, Mobility First) by collaborating with Cloud & Mobile competency units in building a joint business plan.
  • Execute Partner programs and Channel Marketing through customer meets sales / pre-sales enablement sessions, marketing collaterals, Alliance Presentations and best practices.
  • Maintain an accurate and up-to-date forecast and document all activities and partner updates in the internal portal.
  • Experience in marketing activities like publishing monthly alliance newsletter, conducting webinars, workshops & solution campaigns

Zensar technologies

Sr. Consultant Infrastructure Services

Jun 2014Jun 2015 · 1 yr · Greater Chicago Area

  • With the Values of Customer Centricity, Commitment to people & community, Continuous innovation & excellence and a vision to be Leaders in business transformation Zensar is the world's first enterprise-wide SEI CMM Level 5 Company.
  • Backed by a strong track-record of innovation, over 7600 associates and footprint in more than 22 global locations, Zensar’s comprehensive range of software services and solutions enable its 400+ forward-looking customers to cross new thresholds of business performance.
  • The Company has a services portfolio that ranges from the traditional to the transformational - across service lines of Management Consulting, Business Application Services, Enterprise Solutions, Enterprise Collaboration Services, Testing and Assurance Services, BPM and Infrastructure Management Services. Zensar’s experience across industries of Retail,Manufacturing, Insurance, Banking, Healthcare and others translate into a differentiated value proposition and faster time-to-market for clients. Our capability in infrastructure-oriented services ranges from remote infrastructure management to end user computing to data centre services and security and compliance. Zensar is now leading the way in powering next-generation enterprises with its cloud, mobility and social media solutions.
  • Read more: http://www.zensar.com/about-us/corporate-profile

Atyeti inc

Relationship Manager

Jan 2014May 2014 · 4 mos · New Jersey

  • Atyeti is a leading provider of technology consulting, staffing and outsourcing services. We pride ourselves in
  • being passionate and focused at what we do. We create solutions which are reliable, robust and scalable that enables our customers adapt to the rapid change in the business environment..
  • We are constantly learning, deploying new technologies and offering new solutions. Our success is driven by our extensive business and technology experience and commitment to our clients.
  • We stay abreast of the latest technology advances and changes in business environment – compliance, regulatory changes etc., so that our customers can rely on us to provide the right solutions.

Syntel

Business Development Specialist

Jun 2011Jan 2014 · 2 yrs 7 mos · Jacksonville, Florida Area

  • Syntel Inc. NASDAQ Listed company based out of Troy MI. Gives broad Spectrum of KPO, IT and
  • healthcare services and solutions.
  • Responsibilities:
  • Managing and maintain Accounts
  • Responsible for account mapping
  • Identify & analyze the clients requirements & propose customized solutions.
  • Managing a wide customer Database and Generating new Business leads.
  • Email, Cold calling, Web marketing
  • Perform extensive research work to understand the industry pain areas and the requirement of the prospect.

Plusmo inc ( an at&t company)

Marketing Manager

Nov 2007Sep 2008 · 10 mos · San Francisco Bay Area

  • Analyzing the Market and Identifying Target Customer base for Web Marketing Plusmo.
  • Contributing in strategizing best mode to reach out to the Target Clientele.
  • Building and maintaining high quality database for marketing requirements.
  • Initiating contact with Blog Editors, bloggers via emails.
  • Marketing through various forums. Generating Mass Interest.
  • Achieving High Ratio of Success.

Vavni

Market Research Analyst

Jun 2006Oct 2010 · 4 yrs 4 mos · San Francisco Bay Area

  • Vavni is an IT solution and services provider company catering services and solutions in Mobile application
  • Development,Mechanicle design services , Enterprise services etc. It is based out of Santa Clara California.
  • Responsibilities
  • Market research and pulling database out of different portals like
  • linkedin,jigsaw,linkedin,spoke.com,zoominfo etc.
  • Research and find out the email IDs and direct line numbers of all CXO level people of the
  • company,revenue,size of company and line of business.
  • uploading the database in Sugar CRM.
  • Cold calling to prospects, lead generation,fixing up an initial meeting with director.
  • Coordination with the Prospects.

Education

Narsee Monjee Institute of Management Studies, Mumbai

Master of Business Administration - MBA — Marketing

Jan 2017Jan 2018

Maharshi Dayanand Sarswati University

B.A — Literature

Jan 2002Jan 2004

Kendriya Vidyalaya

HSC

Jan 1999Jan 2001

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