Smitha Sandeep

Digital Marketing Specialist

Mumbai, Maharashtra, India15 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

16 years of experience in partner marketing.
Award-winning marketing leader with proven results.
Expert in developing impactful marketing strategies.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on partner marketing and lead generation.

Contact

Skills

Core Skills

Marketing StrategyPartner MarketingDigital StrategyBid Management

Other Skills

Analytical SkillsBid StrategyBrand BuildingBrandingBusiness DevelopmentBusiness PlanningCCPOECampaign ManagementContent GenerationDigital MarketingElectronicsEngineeringInstrumentationIntegrated Marketing

About

With over 16 years of experience in the product and service industry, I am a self-driven Partner Marketing Leader who brings in a unique blend of skills and expertise to the table. As an award-winning, diligent, dynamic team player and a top performer, I have a proven track record in delivering impactful partner marketing strategies. In my current role I’m spearheading the marketing strategy and execution for two core strategic partners such as IBM & Red Hat, and few other growth partners. In my previous role in the past, I’ve also managed pre-sales and inside sales operations, including proposal writing, bid management, sales support, MIS, account management, and lead generation.

Experience

Capgemini

Global Marketing Manager

Aug 2022 – Present · 3 yrs 7 mos · Mumbai, Maharashtra, India · Hybrid

Spearheaded global marketing strategy for core partners IBM & Red Hat, achieving over 40% marketing contribution to bookings consistently.
Recognized for exemplary execution of partner events and campaigns, winning Outstanding Contribution in Delivery and Xtramile awards.
Developed joint marketing strategies, thought leadership assets, and managed global campaigns for partner awards.

Marketing StrategyMarketing ManagementIntegrated MarketingPartner Marketing

Crg solutions pvt. ltd

Senior Marketing Manager

Sep 2019 – Aug 2022 · 2 yrs 11 mos · Mumbai Metropolitan Region · Remote

Executed lead generation and market development campaigns for various software solutions.
Managed digital marketing, content creation, and OEM marketing.
Handled an annual budget of $300K and delivered consistent lead generation results leading to new logo acquisitions.
Achieved 100% utilization of partner MDFs assigned.

Marketing StrategyDigital StrategyAnalytical Skills

Freelance (self employed)

Professional Freelancer

Jan 2018 – Sep 2019 · 1 yr 8 mos · Mumbai Metropolitan Region

Managed content generation for website rehaul, ensuring high-quality and engaging materials.
Designed corporate presentations and marketing collaterals to enhance brand image.
Coordinated marketing conferences and events to drive brand awareness and engagement.

Marketing StrategyStrategic Marketing Management

Finbizness - world's first bfsi video platform

Marketing and Operations Manager

Feb 2017 – Dec 2017 · 10 mos · Mumbai Metropolitan Region · Hybrid

Co-created and planned start-up business pitch, business plan, and marketing strategies for Finbizness, the world's first BFSI video platform.
Developed marketing collaterals, branding guidelines, and digital marketing requirements to enhance brand visibility and engagement.
Managed marketing events and conference coordination to drive brand awareness and industry presence.

Marketing Strategy

Citiustech

Assistant Manager Marketing

Feb 2016 – Dec 2016 · 10 mos · Mumbai Metropolitan Region

Led end-to-end marketing campaigns for two verticals - Provider and Lifesciences Market
Driving Account based Marketing initiatives.
Managed and coordinated marketing conferences, webinars, and lead generation activities.
Drove market-specific brand building initiatives, social media marketing, and digital campaigns.

Marketing StrategyIntegrated Marketing

L&t technology services

Assistant Manager - Business Development & Presales

Oct 2010 – Jun 2015 · 4 yrs 8 mos · Mumbai · On-site

Awarded Elite Business Acquisition Award for being instrumental in bagging the most strategic global customer (Drafted Multi-Million Dollar Deal winning bid - the single biggest global deal) by creating the winning proposal document and strategic pitch during my tenure at L&T Technology Services.
Spearheaded the development and conceptualization of a 'Sales development program' for the entire Sales & Presales workforce during my tenure at L&T Technology Services.
Conducted market research and lead generation activities to identify potential business opportunities.
Created marketing collaterals and presentations to showcase company's services and solutions.
Developed proposals and responded to RFI/RFP requests to secure new business opportunities.
Managed MIS & CRM systems, provided sales support, and maintained strong customer relationships.

Marketing Strategy

Solus software & systems pvt. ltd.

Pre Sales Engineer

May 2010 – Oct 2010 · 5 mos · Mumbai Metropolitan Region

Prepared technical & commercial proposals for access control and attendance management systems.
Managed bid processes, maintained CRM on Salesforce.com, and generated leads for sales support.
Supported proposal management and provided technical sales assistance.

Bid ManagementPresales Technical Support

Invensys india pvt. ltd

Proposal Engineer, Sales & Marketing

Oct 2006 – Aug 2007 · 10 mos · Navi Mumbai · On-site

Developed technical and commercial proposals for major product lines, supporting technical and inside sales.
Managed government bids/tenders, generating techno-commercial proposals for successful outcomes.
Provided sales support by creating compelling proposals to secure new business opportunities.

Bid StrategyBid ManagementProposal WritingProposal ManagementPresales Technical Support