Aug 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

Apr 2024 – Aug 2024 · 4 mos · Bengaluru, Karnataka, India · On-site

Sep 2023 – Nov 2023 · 2 mos · Gurugram, Haryana, India · Hybrid

• Worked on a project creating several business usecases for Persistent Systems incorporating IBM MDM and Generative AI for personalized marketing, synthetic data creation, etc.

May 2023 – Apr 2024 · 11 mos · Noida, Uttar Pradesh, India · On-site

Oct 2021 – Apr 2023 · 1 yr 6 mos · Greater Bengaluru Area · On-site

• Plum is taking high-quality, employer-sponsored healthcare to millions of Indians, by leading with new underwriting and fraud detection algorithms, realtime insurance pricing and a product-led claims experience for employees.
• As a product marketing and customer engagement manager at Plum, along with my team we were responsible for:
• 1. Onboarding Plum's new customers with the help of onboarding emails and training sessions and tools.
• I have personally onboarded marquee customers such as Zomato, Swiggy, Darwinbox, Groww and Slice.
• 2. Driving downloads and engagement for the Plum mobile app. In the first quarter, we drove 100,000 mobile app downloads with a Google Playstore rating of 4.4 and an iOS app store rating of 4.3.
• 3. Driving attendance for Plum's weekly wellness sessions, averaging 5000 attendees a month. These comprised of topics ranging from mental health to sexual health and financial health.
• 4. Driving and monetising Doctor Teleconsultations on Plum's mobile app. We averaged 2000 consults a month adding a new revenue of ₹500,000 per month.
• 5. Driving the sales of Plum's B2B2C product - Super top-up health insurance, adding new revenue of ₹20,00,000 per quarter.
• 6. Driving 70% onboarding completing for Plum's HR apps.
• 7. Setting up and maintaining Plum's sales enablement library.
• 8. Setting up and maintaining Plum's self-serve support portal.

Jul 2019 – Sep 2021 · 2 yrs 2 mos

• Hiver is an industry leader in the shared inbox space. Hiver makes it easy for teams to become more productive and collaborate better over email and manage shared inboxes such as Sales@, Support@, Finance@, etc., all without leaving Gmail.
• As a PMM at Hiver, my roles and responsibilities include:
• Creating technical product content for the Hiver website and Blog.
• Creating email onboarding content.
• Improving feature adoption.
• Managing the events calendar for Hiver.

Aug 2017 – Jul 2019 · 1 yr 11 mos

• Primary responsibilities being a part of the GTM team for Freshsales CRM include:
• End to End Project management of new feature launches and upgrades including:
• Zapier Integration for Freshsales.
• Intelligent Workflow Automation.
• Web-to-lead forms.
• Rollout of updated plans and pricing.
• New landing pages for PPC Ads.
• Running Cross-sell and nurture campaigns for Freshsales CRM.
• Executions of Webinars for Freshsales CRM.
• Side projects:
• Organizing Chennai's largest Product Hunt Meetup (http://techstory.in/startups-product-hunt-chennai-meetup/)
• Corporate Training as a part of the bootcamp for the new recruits on three modules:
• Demystifying Emails
• Impactful Communication through Presentations
• Basic Social Media Hygeine
• Organizing the #LearnatAccel Workshop on SaaS Pricing Models with Patrick Campbell (CEO, PriceIntelligently) and Krish Subramanian (CEO, Chargebee)

May 2017 – Aug 2017 · 3 mos

• The key roles, responsibilities, and impacts as a Corporate Marketing Associate at Freshdesk have been:
• 1. Playing a key role during the rebrand of Freshdesk to Freshworks.
• 2. Working closely with PR agencies across the globe for Freshworks launch PR.
• In addition to working on the above, played a key role in organising several community events at Freshdesk, including:
• 1. Chennai Docker Meetup (June 3, 2017) (https://www.meetup.com/docker-Chennai/events/240204179/). This was one of Asia's largest Docker meet ups with an attendance of over 250 people. Recorded talks can be found here: https://www.youtube.com/channel/UCrVhl_VAJDcWPpCp5qwhhIQ
• 2. Lead role in organising Chennai's largest hackathon - Save the Hacker (May 5, 6, 7, 2017) (www.savethehacker.com). Watch the entire video playlist here: https://www.youtube.com/playlist?list=PLsYJ3BsyR4qEt91JSaSHeEABXtFmz6vrh
• 3. Facebook Developers Circle, Chennai Chapter launch (April 8, 2017). More details here: https://fbdevcchn.splashthat.com

Dec 2015 – May 2017 · 1 yr 5 mos

• The key roles, responsibilities, and impacts as a Corporate Marketing Associate at Freshdesk have been:
• 1. End-to-end execution of field marketing events for Freshdesk across the globe.
• 2. End-to-end execution of Freshdesk's Customer Happiness Tours across the globe.
• 3. Driving display and digital campaigns in San Francisco for Freshdesk and Freshservice leading to an 80% lift in brand searches and recall.
• 4. Increased direct visits and Google searches by over ten times leveraging OOH (Out of Home) and digital campaigns for Freshsales around Dreamforce 2016.
• 5. Filing nominations and creating award winning pitches for Freshdesk for:
• Economic Times Startup of The Year 2016 (http://economictimes.indiatimes.com/small-biz/startups/ets-startup-of-the-year-award-goes-to-freshdesk/articleshow/53589659.cms)
• Financial Express IT Innovation Awards 2016 (http://expressitawards.financialexpress.com/winners-2016/)
• Paul Greenberg's CRM Watchlist 2017 (http://www.zdnet.com/article/and-the-winners-of-the-2017-crm-watchlist-are/)
• 6. Content production for marketing solutions - video marketing content, case studies, service offering fact-sheets, and brand/corporate decks.
• 7. Sales enablement and lead generation with the Business Delivery and Account Management teams through PR, corporate branding, and content.
• 8. Maintaining and monitoring social media profiles for Freshdesk suite of products.
• 9. Periodic audits of banner ads and landing pages to ensure higher conversions.
• 10. Co-producing Podcasts for Freshdesk.

Jun 2015 – Dec 2015 · 6 mos

• The key roles, responsibilities, and impacts as a Marketing Analyst at Freshdesk have been:
• 1. End-to-end execution of field marketing events for Freshdesk across the globe.
• 2. End-to-end execution of Freshdesk's Customer Happiness Tours across India and USA.
• 3. Content production for marketing solutions - video marketing content, case studies.
• 4. Proofreading and rewriting solution articles on the Freshdesk support portal.

May 2014 – Jun 2014 · 1 mo · Chennai Area, India

• As a marketing intern in the advertising department of The Hindu, one of India's leading print publications, my key roles, responsibilities, and impacts have been:
• 1. Competitive analysis and optimization of advertising space for The Hindu across 24 editions.
• 2. Driving employer branding initiatives at The Hindu.
• 3. Creating a marketing pitch for the various print and e-paper advertising solutions offered by the media house.