S

Smerth Khanna

CEO

Hyderabad, Telangana, India14 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led multi-layered organizations to success.
  • Achieved significant growth in e-commerce channels.
  • Expert in transforming complex product portfolios.
Stackforce AI infers this person is a B2C E-commerce and Consumer Goods expert with strong leadership capabilities.

Contact

LinkedIn

Skills

Core Skills

Sales ManagementP&l ManagementE-commerce ManagementE-commerce StrategyBrand ManagementBusiness DevelopmentAccount Management

Other Skills

Brand DevelopmentChannel ManagementKey Account ManagementMarket AnalysisMarket PenetrationMarket ResearchSales StrategyStrategic PlanningTeam LeadershipTeam Management

About

I'm passionate about building high-performing teams and embedding a winning mindset across all layers of business. With a strong track record in transforming complex product portfolios and leading multi-layered organizations, I specialize in crafting and executing strategic changes using first principles thinking - delivering sustainable, future-fit growth. Over the years, I’ve led end-to-end transformations across all major sales formats — General Trade, Modern Retail, E-commerce, Government, and Institutional channels — consistently turning around each one with measurable impact. I thrive on making systems more agile, teams more transparent and empowered, and processes more efficient, enabling organizations to adapt quickly and lead with purpose. A firm believer in the power of technology, analytics, and operational excellence, I use these as catalysts to deliver both long-term success and short-term agility. I’ve had the privilege of working closely with diverse stakeholders — including board members, strategic business partners, customers, marketing teams, and distribution agencies — and bring a collaborative, commercially astute mindset to every engagement. With full P&L ownership experience, I’m proud of my ability to drive bottom-line growth ahead of the top line, ensuring business health is not just robust but resilient. I lead with a clear head and a grounded heart — fostering cultures of empathy, mutual growth, and leadership development that stand the test of time.

Experience

Dabur india limited

3 roles

Head - South India and Organised Trade (Modern Retail and eCommerce)

Promoted

Jul 2024 – Present · 1 yr 8 mos

  • Driving 40%+ of the company’s turnover through one region and two key channels.
  • Leading Dabur’s business across multiple brands at the national level for Modern Retail, E-commerce, and South India (General Trade & Food Services) to maximize market reach and operational effectiveness.
  • Direct reporting from Channel Heads and the Regional Head.
  • Spearheading the Innovations Portfolio, with the Innovations Head and Brand Managers reporting directly to me — focused on launching new concepts and brands.
  • Leading, coaching, and developing a high-performing team.
  • Fully responsible for P&L management and reporting, ensuring alignment with the organization’s strategic objectives.
  • Consistently delivering industry-leading business growth.
  • Developing future-forward strategies by revitalizing the portfolio and enhancing GTM (Go-to-Market) effectiveness.
  • Core responsibility: uncovering future growth opportunities within current operations.
Team ManagementBusiness DevelopmentSales ManagementP&L ManagementStrategic Planning

Business Head - Organised Trade (eCommerce & Modern Trade) and Head of Innovations.

Jul 2022 – Jul 2024 · 2 yrs

  • Led Sales & Marketing for the OT vertical, driving strategic growth and market penetration.
  • Turned around Modern trade business wrt. Strategic relationships with vendor partners, 700+ bps profit increase and market share gain in 100% of the categories.
  • Held full P&L responsibility for two of the fastest-growing consumer business channels.
  • Headed a high-performing, cross-functional team and drove a strong execution engine across regions and channels.
  • Proactively invested ahead of the curve to build future-ready capabilities, accelerating e-commerce growth — achieving the fastest growth rate in the industry.
  • Delivered a $300 Million GMV turnover.
  • Led and managed a team of 150+ members, fostering a culture of performance and collaboration.
  • Anchored the channel- and customer-specific portfolio strategy, grounded in deep shopper insights, to deliver superior value to both consumers and trade partners.
Sales ManagementBusiness DevelopmentP&L ManagementMarket PenetrationTeam Leadership

Business Head, eCommerce- India & SAARC

Mar 2018 – Jul 2022 · 4 yrs 4 mos

  • Led a channel that grew at 2X of industry pace (CAGR last 4 years)
  • P&L Head for the E-commerce Business (eB2C, eB2B & D2C) - $100 Million Business.
  • Launched 15+ Ecommerce exclusive D2C brands. Building ‘brands in-store'. Apple Cider Vinegar, Cold Pressed Range of Oils, Baby Care Range, Vatika Select Range, etc.
  • Successfully established a profitable business over the last 4 years; planned & launched numerous Digital-first brands.
  • Handling a team of Key Account Managers, Marketing Managers, and commercial, and SCM managers. (25+ team members from different streams).
  • ASP Focus – Ecom ASP is 4X of DIL.
  • Works closely with the M&A team for startup acquisitions.
  • Team set-up from the scratch - All correlated departments report to E-commerce Head.
E-commerce ManagementP&L ManagementBrand DevelopmentTeam Leadership

Dabur international ltd

Business Manager | eCommerce - Americas, UK & Middle East

Mar 2017 – Feb 2018 · 11 mos · Dubai, United Arab Emirates

  • Started Dabur International eCommerce business from scratch.
  • Worked closely with Amazon Seattle & UK team, Souq/Noon/jadopado, etc. for Middle East Market.
  • Defined strategy/concept, culture, and capability with different country CEOs.
  • Supported Global Mancom through strategic inputs on Key trends, leading to opportunity identification for new initiatives and partnerships with platforms.
E-commerce StrategyMarket AnalysisTeam Leadership

Snapdeal

Lead - Brand Partnerships & Strategic Initiatives | Electronics Vertical

Jun 2014 – Feb 2017 · 2 yrs 8 mos · Gurgaon, India

  • Brand Management- Managed Large Scale Brands /Strategic Accounts like Intel, HP, Lenovo and Toshiba, etc. worked on medium term & long term growth strategy with Country Heads/Asia pac heads of brands.
  • Was part of CEO’s core strategy team.
  • One of the founding members of Snapdeal Account Management Team.
  • Brand Acquisition – Leading the discussion with the senior management of partner brands to define the vision of the partnership, convert it into mutual goals and create an action plan to achieve those goals.
  • Monetary targets– Driving regular monetization for the category by selling Digital Marketing Properties
  • Sales Targets– Drive revenue targets with the help of better margins for the computers category through aggressive/exclusive deals with partner brands
  • Market Research and Competition Benchmarking – Continuous research of the competition to improve assortment, add new brands to the portfolio and improve customer experience
  • Team Management: Managed team of 9 Account Managers & later Nurtured a team of 3 Brand Managers into thorough sales professionals.
Brand ManagementSales StrategyMarket Research

Microsoft

Business Development Manager

Dec 2013 – Jun 2014 · 6 mos · Gurugram, Haryana, India

  • Managed consumer channel business driven via Distributors, Retailers and LFRs for Microsoft North region.
  • Successfully executed the concept of “Tier 3” partners & “Tier 3” channel schemes which proved to be the key revenue generator. Changed the paradigm for the company and even now it’s one of the most robust and fastest growing distribution segment for the company.
  • Managed a large team.
Business DevelopmentChannel ManagementTeam Leadership

Hcl infosystems ltd

2 roles

Key Account Manager

Jan 2012 – Nov 2013 · 1 yr 10 mos · Noida Area, India

  • Managed Tier 1/ Strategic Accounts.
  • I was national top performer sales for two consecutive years.
  • Received an award from group CEO for an outstanding business growth.
  • Managed a significant team of Key Account Executives and cross functional team(s).
Account ManagementSales StrategyTeam Leadership

Summer Intern

May 2011 – Jul 2011 · 2 mos

  • Cracked biggest ever deal for the organisation.
  • Awarded with pre-placement offer and an award from BU Head.

Education

Washington University in St. Louis - Olin Business School

Master of Business Administration - MBA

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