Bharath Kumar

Associate Partner

Dubai, United Arab Emirates10 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in driving strategic partnerships and alliances.
  • Proven track record of revenue growth through partnerships.
  • Skilled in developing and executing go-to-market strategies.
Stackforce AI infers this person is a SaaS partnership expert with a focus on strategic alliances and revenue growth.

Contact

Skills

Core Skills

Partnership ManagementGo-to-market StrategyPartner OnboardingContract ManagementPartner ManagementSales ManagementBusiness Development

Other Skills

Account ManagementAnalysisBudgetsBusiness AlliancesBusiness AnalysisBusiness StrategyCRMChannel PartnersChannel SalesCloud ComputingContract NegotiationsCustomer Relationship Management (CRM)Customer ServiceDemand GenerationEmail Marketing

About

At WebEngage, my role as Director for Global Alliances and Partnerships is founded on a track record of fostering robust partner networks. Skilled in contract negotiation, I have ensured favorable terms that benefit both our partners and our organization. My commitment to partner enablement has led to the successful onboarding of enterprise partners, enhancing our sales effectiveness and expanding our market reach. I have a demonstrated history of collaboration, working alongside partners to co-create powerful go-to-market strategies that amplify our joint offerings. With a passion for innovation in marketing technology, I leverage my expertise in sales channel development to contribute to WebEngage’s vision of driving revenue growth through strategic partnerships.

Experience

Webengage

4 roles

Director – Global Alliances & Partnerships

Promoted

Jun 2025Present · 9 mos · On-site

  • Strategic : Spearheading the global partnerships charter, driving high-impact collaborations with Marketing Agencies, Resellers, System Integrators (SIs), and Global System Integrators (GSIs).
  • Team Management: Leading and mentoring a high-performing team of Partner Managers and Partner Onboarding Specialists, ensuring alignment with business goals and maximizing team output.
  • Growth & GTM Strategy: Defining and executing scalable Go-to-Market strategies with partners across key geographies, fueling demand generation and market expansion.
  • Revenue Ownership: Accountable for a significant portion of WebEngage's annual revenue through channel and alliance-led growth; working towards expanding this contribution year-on-year.
  • Partner Enablement & Success: Overseeing comprehensive enablement programs including training, sales collateral, and technical support, to empower partners and improve win rates.
  • Cross-functional Collaboration: Working closely with Sales, Marketing, Product, and Customer Success teams to ensure tight alignment of partnership initiatives with overall company objectives.
  • Market Expansion & Ecosystem Building: Identifying new partnership opportunities and building a robust, future-ready partner ecosystem across regions.
  • Contract Negotiations & Governance: Leading high-value partner contract discussions to ensure sustainable, win-win relationships with long-term value.
GSISales EnablementSales ChannelChannel SalesPartnership MarketingMarketing Automation+54

Associate Director - Global Alliances And Partnerships

Promoted

Apr 2024Jun 2025 · 1 yr 2 mos · On-site

  • Enterprise Partner Onboarding: Successfully onboarded a wide array of enterprise partners, including marketing agencies, resellers, and System Integrators (SI) / Global System Integrators (GSI), thereby expanding WebEngage’s partner ecosystem.
  • Contract Management and Negotiation: Led all aspects of contract management and negotiation with partners, ensuring favorable terms and fostering strong, long-term professional relationships.
  • Partner Enablement: Implemented comprehensive enablement programs to empower partners, providing them with the necessary tools, training, and support to enhance their sales effectiveness.
  • Go-to-Market Strategy (GTM): Collaborated with partners to develop and execute successful Go-to-Market strategies, generating high-quality leads and creating significant demand in the market.
  • Revenue Achievement: Achieved over $3 million in annual revenue through strategic partnerships, significantly contributing to WebEngage’s financial success.
  • Revenue Contribution: Drove 30% of the company’s revenue through effective partner management and strategic alliances, underscoring the critical importance of partnerships in our business model.
  • Team Management: Managed a team of partner managers, providing leadership, guidance, and support to ensure the team’s success in meeting partnership goals.
  • Market Research and Opportunity Identification: Conducted thorough market research to identify and onboard potential partners, keeping the partner network robust and dynamic.
  • Cross-Functional Collaboration: Worked closely with internal teams, including sales, marketing, and product, to ensure alignment of partnership activities with overall business objectives and to facilitate seamless execution.
  • Performance Monitoring and Reporting: Regularly monitored partner performance and provided detailed reports, enabling data-driven decisions to optimize partnership strategies and maximize revenue potential.
Channel PartnersStrategic PartnershipsPartner EngagementGSIBusiness StrategyPartner Onboarding+1

Sr. Partner Manager - Global Alliances And Partnerships

Apr 2022Mar 2024 · 1 yr 11 mos · On-site

Channel PartnersPartner EngagementSales EnablementBusiness AlliancesGlobal Alliance ManagementPartner Management

Partner Manager - Global Alliances & Partnership

Jan 2021Mar 2022 · 1 yr 2 mos · On-site

  • WebEngage offers CDP, Omnichannel Campaign Manager and Web & App Personalization Engine - to help brands boost their revenue from existing customers.
  • A robust customer data platform, personalization engine, omnichannel campaign manager, and an analytics engine all baked into one seamless full-stack Retention OS
Channel PartnersSales ManagementPartner EngagementPartner onboardingTechnology PartnershipStrategic Partnerships+2

Synup

Manager - Partnership at Synup

Apr 2019Jan 2021 · 1 yr 9 mos · Greater Bengaluru Area

  • Synup Inc is a global leader in business listings management and reputation management providing SaaS solutions to SMB’s, Agencies and Enterprise organizations to help them update their locations and receive and respond to business reviews.
  • As Global Manager of Partnerships I have worked to identify and secure agreements with the leading global directory providers and navigations systems such as Google My Business, HERE Technologies, and a variety of other organizations.
  • Identification of directory providers and their integration methods such as API, Flat file or other type and business case development for approach to contacting and engaging the potential partner.
  • Partner negotiation from contact to contract and organization of technical integration of the partner on to the platform.
  • Manage a team to reach out and form relationships with new partners and conduct business process reviews with existing partners.
  • Process setup and implementation for all sales and communication systems such as Salesforce, Confluence and Jira.
Channel PartnersStrategic AlliancesSales ManagementSales ProcessesTechnology PartnershipPartnership Management

Hotelogix

3 roles

Assistant Manager - Global Alliances & Partnership at Hotelogix

Apr 2018Mar 2019 · 11 mos

  • 'Hotelogix is an all-in-one Hotel Management Software that simplifies the working lives of hospitality professionals and hotel owners. With powerful features that allow complete automation of hotel's daily operations, Hotelogix empowers you to improve operational efficiency, transform guest experience and increase bottom-line. Trusted by thousands of Hotels in 100+ countries, Hotelogix has been steadily redefining Hospitality management for over a decade. From Front desk management, unlimited Point of Sales outlets, Channel Manager integration to Revenue Management, Reputation Management, Reporting and so much more, Hotelogix is the only Property Management Solution that assures operational excellence.'
  • Expanded the active Channel Partner Network from 6 to 30, significantly increasing market reach.
  • Increased yearly recurring revenue from $60K MRR- $70K MRR to over 1MN USD through strategic partnership initiatives.
  • Addressed partner-related issues, sales conflicts, and pricing matters promptly and effectively.
  • Led sales enablement efforts, equipping partners with the tools and knowledge needed to drive sales.
  • Managed complex partnership agreements and negotiations, ensuring favorable terms and outcomes
  • Responsible for Enterprise Sales and key strategic accounts. Developed Partners for Asia, EMEA, and Latin America.
Channel PartnersStrategic AlliancesPartner Relationship ManagementBusiness AlliancesSales ManagementGlobal Alliance Management+2

Sr.Consultant - Global Alliances And Partnerships

Apr 2017Mar 2018 · 11 mos

  • Successfully onboarded and enabled a diverse range of partners, contributing to significant revenue growth.
  • Facilitated the acquisition of multiple enterprise customers through strategic partnerships.
  • Implemented sales enablement programs to enhance partner capabilities and performance.
  • Built strong relationships with key stakeholders to foster collaboration and drive mutual success.
  • Provided ongoing support and guidance to partners, ensuring alignment with our business objectives.
Channel PartnersGlobal Alliance ManagementTechnology PartnershipPartner Management

Consultant - Global Alliances And Partnerships

Oct 2015Mar 2017 · 1 yr 5 mos

  • Researched and onboarded a strategic set of partners, enhancing our market presence.
  • Collaborated with cross-functional teams to develop and execute partnership strategies.
  • Drove partner engagement initiatives, resulting in increased partner satisfaction and loyalty.
  • Developed comprehensive training programs to ensure partners were well-versed in our products and services.
  • Monitored and reported on partnership performance, identifying areas for improvement and growth.
Channel PartnersSales ChannelChannel SalesStrategic PartnershipsPartnership MarketingPartnership Management

Aryaka networks

DGE

Jul 2015Oct 2015 · 3 mos · Greater Bengaluru Area

  • Aryaka’s groundbreaking WAN Optimization as-a-Service solution combines multi-tenant, purpose-built WAN Optimization technology with enterprise-grade connectivity via a dedicated, reliable, global core network. Our private core network is based on globally distributed POPs and innovative first-mile access technology, along with centralized WAN and application-layer visibility. It delivers LAN-like performance over the enterprise WAN without the expense of MPLS or the cost and hassle of WAN Optimization appliance solutions, all in a single, no CapEx monthly service.
  • Market Research and Analysis: Conducted comprehensive market research to identify potential target markets, key industry trends, and competitive landscape, ensuring informed strategic decisions.
  • Lead Generation Campaigns: Developed and executed multi-channel lead generation campaigns, including email marketing, social media, webinars, and events, to drive qualified leads into the sales funnel.
  • Business Development Representative (BDR) Activities: Actively engaged in BDR activities, including prospecting, cold calling, and networking to identify and qualify new business opportunities, establishing strong relationships with potential clients.
  • Data Analysis and Reporting: Utilized CRM and marketing automation tools to track and analyze campaign performance, providing regular reports and insights to optimize strategies and improve ROI.
  • Collaboration and Teamwork: Worked closely with cross-functional teams, including sales, marketing, and product, to align demand generation activities with overall business goals and ensure seamless execution of campaigns.
Business DevelopmentInternational SalesDemand GenerationAccount ManagementCustomer Relationship Management (CRM)

Education

Atria Institute of Technology

Bachelor of Engineering (BE) — Computer and Information Sciences

Jan 2012Jan 2015

Sri Krishna Polytechnic

Diploma — Computer Science

Jan 2006Jan 2009

Kendriya Vidyalaya

10th CBSE

Jan 1997Jan 2006

Kendriya Vidyalaya

Bachelor of Engineering - BE — Computer Science

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