Oct 2018 – Aug 2019 · 10 mos · Mumbai Area, India

• Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue.
• Closely monitor marketing campaigns and ensure the effectiveness of communication, suggest new ideas for improvised communication and customer engagement.
• Draft marketing strategy utilizing Email and other digital communication channels like SMS, Web Push, App Push, Voice, etc.
• Conducting training & workshop on Omni Channel Marketing for clients.
• Handling large accounts, generating revenue to the tune of 12-14 Cr. Annually.

Sep 2016 – Oct 2018 · 2 yrs 1 mo · Mumbai Area, India

• Manage top accounts & driving revenue of 20 Cr annually.
• Responsible for managing existing business & cross-sell AI-Powered Marketing Automation & Analytics Suite, Digital Communication Solutions, Digital Advertising & Affiliate Marketing Solutions to large enterprise clients spread across the BFSI domain.
• Strategic Account Mapping at different levels to establish and nurture relationships.
• Drive sales strategy to augment turnover & achieve desired targets.
• Ensuring perfect impact on customer experience through relevant creative presentations.
• Implement processes to improve the quality of deliverables & reduce turnaround time.
• Ensure successful implementation & integration of application at the client end.

Aug 2015 – Sep 2016 · 1 yr 1 mo · Mumbai Area, India

• Manage a set of accounts and generate business to achieve targets.
• Ensure strategic relationship management with key customers with an eye on enhancing their share of wallet.
• Mapping the market situation in terms of competitor movement, customer preferences and accordingly re-orienting strategies.
• Analyze usage patterns of clients and propose apt solutions to fulfil their recruitment needs.
• Conduct a customized training program for clients to engage with the end-user.
• Achieve sales objectives, revenues by up-selling and cross-selling varied solutions.
• Accurate forecasting to deliver numbers quarter on quarter basis.
• Focus on existing accounts with a client-centric retention strategy.

May 2015 – Aug 2015 · 3 mos · Mumbai Area, India

• Role involved consultative selling covering the entire sales cycle from prospecting to successful business acquisition & payment collection.
• Explore the possibility of home textile/linen products as a promotional option for B2B campaigns and employee gifting requirements.
• Build relationships with existing accounts, acquiring new accounts & surge customer base through sales leads & references.
• Interacting with top executives in HR, Marketing, Admin & Purchase department.

Dec 2010 – May 2015 · 4 yrs 5 mos · Mumbai Area, India

• Key Account Management, up-selling & cross-selling through multiple level relationships.
• Execute sales plan for the prospective client based on their past sales history & capacity keeping in mind the current company needs.
• Prepare and deliver product presentations to the competent authorities of the organization.
• Objection handling, interacting and closing the deals at the CXO level.
• Identifying improvement areas & executing measures for maximizing sales, customer satisfaction, customer retention and ensuring service delivery to the clients thereby completing the sales cycle.
• Achieving sales targets for designated accounts by retaining and upgrading existing clients.
• Maximize market share and client preference in the assigned set of accounts.
• Handled 15% of the branch business with an annual growth rate of 25-30%.